[Music] I'm so sorry Lily.
I haven't even looked at the script what are we doing?
[Lily, off-camera] I'm just going to be asking you a few questions.
Yeah great.
Design questions?
[Lily, off-camera] No, legal questions.
Legal questions!
Errrrr...
[Music] [Canva Design School intro]
Hello, my name is Matthew and I am from the Canva Design School and I really do want to
answer your questions about licensing but you have to understand that making a video
like this can be challenging as our terms and policies are continually being updated
and different rules apply to different types of uses.
[Sighs] But I'm going to do my best and try and answer your questions and keep it a little
bit simple.
Just keep in mind that things change fast around here so consider everything I'm about
to say as general guidance and refer to this document for the most up-to-date information
that applies more specifically to you and any commercial projects.
Before we go any further make sure you subscribe to our channel where we create all sorts of
how-to videos and featuring clever tips and tricks and...
I'm just putting this off aren't I?
Okay should we get started?
First email, here we go.
I want to include one pro element in my design.
Do I need to pay for a monthly subscription or is there another way around this?
Okay this is a pretty nice and easy one to get started with.
If you need one piece of pro content you can obtain a license to use it for just a dollar.
This is a great option if you're creating a one-off design because you can edit and
download it as much as you like.
However if you want to use it in several designs you're going to need to pay per design.
For example, let's say you want to use a pro element to create an Instagram post or story,
a YouTube video, a tiktok video and a thumbnail.
That's going to cost you five bucks.
Now do this a few times a month and you're probably better off with a monthly subscription.
That way you get unlimited access to Pro content and other amazing tools like Canva's highly
regarded remove background remover or magic resize, which is one of my favorites.
Okay I think that covers it.
Next question.
When I published my designs online, do I need to credit anyone?
Generally no.
Although I'm sure our creators would love it if you did.
One exception to this rule is if you're using Canva content for editorial use, for example
if you're featuring one of Canva's stock photos alongside a newspaper article or a website
or a blog — in this case you'll need to attribute the creator like this, or, like
this.
Start with the copyright symbol followed by the contributor's name and then finally the
Canva website.
And, of course you can't take credit for any elements of the design which you haven't created
yourself.
Quality content for you.
Great exposure for our creators.
Everyone's a winner!
These questions aren't so bad.
What was I even worried about?
All right next one.
Oh I may have spoken too soon.
This one's not a straightforward but I'm going to give it a crack.
The question is — can I use stock photos featuring people to promote or endorse goods
and services?
First up, if the design is considered offensive in any way it's a hard no.
For example, nothing pornographic, obscene and immoral, infringing, slanderous, defamatory,
libelous or anything that's reasonably likely to bring any personal property reflected in
the photo into disrepute.
Those are no-brainers really but then there are a few more that you may not be aware of.
Like you can't feature people in stock images that may result in them being depicted in
a bad light or they themselves might find offensive.
For example, in pornography or to sell tobacco, adult entertainment, escort services, medical
products such as pharmaceuticals or supplements, or connections to political endorsements.
Right none of that.
You can't imply the person featured engages in any immoral or illegal activity or suffers
from a physical or mental infirmity, ailment or condition.
If your business does fall under one of these categories I'd recommend reading canvas content
licensing agreement for more information.
I'm going to put that in the video description.
All right this next detail applies to all businesses so you're going to want to listen
up.
When it comes to using stock images to promote everyday goods and services you cannot portray
someone as a brand advocate or as a genuine customer endorsing your business, like this
for example.
While this may be a real testimonial you can't pretend it was said by the person featured
in the photo, unless you've got their permission.
However this is where it gets a little little bit confusing.
You could switch out the photo for another stock image, like this one and while it still
features people, the testimonial is no longer attributed to a specific person and therefore
it's allowed.
Okay, let's look at a few more examples just to be clear.
This would be a breach to Canva's terms and conditions but this one would be okay.
You can't do something like this but this would be fine.
Get the picture?
If in doubt I recommend uploading your own photos, that way you have the opportunity
to gain written permission and ensure that you have the rights to use it.
Alright moving on.
Can I use Canva content to create a logo I want to register as a trademark?
Short answer is no, but let me explain why.
A trademark gives the owner exclusive rights in that logo and because our content and logo
templates can be used by all Canva users, one person cannot claim to own them exclusively.
Put simply, it can't be shared or look similar to the logo of another business, even if you
made some modifications to a template, like this one.
It's still based on a pre-existing design and therefore you would not be able to claim
'exclusive' rights.
So you may be wondering why does Canva even have logo templates?
Well firstly you can use them for personal projects and hobbies like labeling home brewed
beer, or, adding them to the back of a personalized card, or, any use where you don't care about
having exclusive rights.
A logo doesn't always need to be a trademark.
Secondly you can use them for inspiration to create your own unique designs, using basic
lines or shapes or fonts from our Free Library.
But remember you cannot ever use stock content, for example photos or graphics as part of
your trademark.
Want more info about trademark logos?
Well there's a handy article that explains this in much more detail.
I've added it into the description as well in case you want to find it later.
Before we go any further I'm curious to know whether you're finding this helpful.
Am I ticking off some of the concerns or are your list of questions maybe are growing.
Let me know in the comments.
If you need anything clarified and I'll do my best to respond.
Okay, I think I've got time for a few more.
Can I sell the designs I produce on Canva?
This is a great question and a bit of a hot topic at the moment so I'm not surprised it's
come up.
Let's go through a few of the categories and examples, so... say I want to sell my design
by adding it to like a t-shirt or a mug or other merchandise.
Is this allowed?
Well you can sell products which feature your designs but they must be 'your designs.'
Let me explain what I mean by this.
See this image here?
On its own I can't claim I designed it.
It was produced by one of Canva's amazing creators.
But if I incorporate elements, like this, and it becomes a unique composition that I
can print on t-shirts mugs or tote bags and sell to the public.
And what about if I create a design on Canva that I think others would like and maybe want
to sell it as a template?
There are unique restrictions on selling Canva designs digitally, particularly if the designs
use pro content from Canva's media library and this includes things like printable art,
eBooks, digital templates, like this one.
Existing templates on Canva cannot be resold as is.
You have to create your own unique template designs by adding your own text, fonts, colors
and layouts.
If your template design includes Pro content you must make sure the template is kept in
Canva, that is, the template is a Canva template share link that directs users back to Canva,
not as a separate downloadable digital file.
This is to ensure the royalties are paid to our photographers and our artists and our
illustrators who contribute to Canva's Pro Library.
On websites and ebooks there is a pixel limit for unedited media in your design.
For example, a large photo being included on a web page.
This limit is placed to protect our Pro content from being downloaded from the website for
use outside of Canva.
I think that answers that.
How am I doing?
Is this making sense?
If you have any follow-up questions please, you know the drill, just let me know.
All right let's see if I can smash out a few more questions.
Oh this one's got two questions.
Firstly can Canva's music be used for commercial videos, and, can I download and remix the
music.
The answer to the first question is yes.
You can use music from Canva's library to create commercial videos but Pro Music can
only be used for online advertisements, like YouTube videos or social media.
Traditional Media or commercials in paid channels are unfortunately a no-go, so stick with YouTube,
Instagram and Tick Tock and everything's going to be a-okay.
And now for that second question about remixing.
You can't make remixes, samples or derivative works of Pro music.
You can't edit Pro music in any way that would alter the fundamental character of any portion
of the music, or, that would give you any copyright or other rights to the edited music
piece.
And with such a huge music library there's really no need to mix your own anyway.
like just keep it simple and save yourself time I say.
And speaking of time, can I answer one more?
[Lily off-camera] Yeah, for sure.
Okay final question.
Drum roll please.
Am I allowed to use Canva to copy something online, paste it into Canva and print it onto
a canvas or a T-shirt?
Oh, I wanted to end on a yes but once again the answer is no.
Unfortunately, unless you've got permission from the artist or the rights owner.
Without it you're basically stealing their intellectual property — which is not cool
and it breaches Canva's terms and conditions.
But on the upside it means you'll just have to create your own design and luckily you
have Canva to help you do so, so spectacularly.
Oh, I think we've run out of time and you've probably still got a bunch of questions left.
If you found this useful and would like us to make another video answering more of the
licensing questions, just type more in the comments and we'll try and make it happen.
And if I didn't get around to answering one of your burning questions pop it in the comments
and we'll get to it ASAP
[Music]
Great you're still here if you found this video useful why not share it with one of
your colleagues and while you're at it please give us a thumbs up so others can see it too.
Before you run off remember to subscribe to our channel if you haven't already and check
out some of our other videos if you've got the time.
Catch you later.