- So, pillar number two.
So, now you have the perfect topic,
how to get people to actually sign up for your thing, right?
For the webinar.
- [Announcer] The king of high-ticket sales.
World's highest paid consultant.
Media celebrity.
Multi-millionaire entrepreneur.
Acclaimed TEDx speaker.
International best-selling author.
Dan Lok.
- So, you need a high-converting webinar registration pages.
A high-converting registration pages.
That doesn't fucking make sense.
A page. (laughs) A page.
Don't ask for more information than you need.
I ask for name, what is it? Name and emails only.
How many of you have seen webinar pages?
Name, email, like they ask you like a bunch of information.
Too much. Too much.
Right? Its like dating. Just get the phone number.
Just get the phone number.
Don't go into asking too much information.
Right? I need just name and email only.
If you want to include a text feature, that's okay,
but make sure the phone number field is optional.
So if you want to do text reminders,
depends what program you use,
you could do that but make sure it's not mandatory.
The registration page must be above the phone.
What is it? What does that mean?
- [Audience] You can see results for it.
- Yeah, you can see where they can register right there,
they don't need to scroll down.
You can have another button down here
after some benefits and bullet points
but you want it to be above the phone.
And in most cases, maybe in two to three places,
maybe two places on a page,
If you want to include bullet points
on your registration page that's fine and I like to do that.
Headline, couple bullet points, button, button here,
button here so they don't miss it.
Yeah if you want them to be enticing,
results focused, benefit driven and detailed.
So here's a sample of a webinar page that sucks.
(laughing)
Okay? Create the Ultimate PPC Landing Page.
Is that boring? Yes. - Yes.
Is it very specific? No. What's the outcome?
What's the promise? Great.
Wake up in the morning,
"Can't wait to create some Ultimate PPC Landing Page!
It's gonna be a good day!"
(laughing)
Okay? So my time zone.
Learn how effective landing page design would boost--
Can you see the design is very hard to read?
Yes? Yeah. Let me read it for you.
Learn how effective landing page design
will boost your PPC conversion rates.
Join this dude, author of
The Ultimate Guide to PPC Landing Pages,
for an, for an web, an webinar. An webinar?
What the fuck does that mean?
An webinar about building the best PPC landing pages
to achieve your conversion goals.
He will touch on some of the great points
from The Ultimate Guide to PPC Landing Pages
and go into detail of some of the-- Read more?
You want me to click to read more?
Give me a fucking break. Okay?
First name, last. Why first name, last name?
Just one. Full name. Your full name. Email. Register.
So that's an example of a poor landing page.
How many of you will not
make your landing page like that, please?
Promise. (laughing) Just, just don't, okay?
It's an example.
You make it easy to read, make it compelling.
Would you like to see some good examples of landing pages?
- Yes? - Yes.
- Hello? - Yes!
- Okay. Heres one.
Neil Patel. The Advanced Customer Acquisition Webinar.
You see his face. Do you see the guy's face? No.
Builds trust.
The three-step process I've used
to build four multimillion dollar business.
Free bonus, the automated conversion tunnels
I've used to achieve the result.
Yes! I want Neil to teach me how to grow my business.
Very, very simple. Very clean, very professional.
Very professional.
Now why does he make a promise of a bonus?
Why?
- [Audience Member] Incentive to put in their email.
- No, not just that,
'cause when they register they have to put in the email.
It's an incentive to get on the thing.
Because we don't just want them to sign up,
we want them to show up.
- [Audience Member] Show up.
- Signing up and showing up they're two different things.
Two totally different things, okay?
He wants them to show up.
Heres another good one. Live webinar.
Join my free workshop for a simple, stress-free way
to make healthy family dinners happen every night.
Hmm, okay, interesting.
During this free webinar you will learn
simple, doable changes you can start today
that will make a huge impact on your energy,
your waistline and your family's future.
So, a couple bullet points there, right?
And then you have very clear date, time,
sign up now, sign up now, sign up now, join us live.
And sign up now here, again.
(laughing)
So, one, two, three, four, five.
Well, maybe a bit too much but it's pretty good.
Can you see the difference? Yeah. Works a different niche.
Different audience, different color.
Again, a picture builds trust.
Heres another one by my good friend, Isabelle.
Rock your business into shape. Free webinar.
Learn the one ingredient you need
to double your revenue without doubling your workload.
Yes, save my spot. And limited space and then time.
And then bullet point, bullet point
and then she's even got some testimonials here.
Is it because my battery's dying? Why's it making sound?
Because the webinar's so fucking good, maybe.
Anyway, anyway. You see the difference?
Okay, so those are some pages you can--
And webinar platforms I recommend.
You can use leadpages.net.
And everybody says, no platform is perfect.
No platform is what?
- [Audience] Perfect.
- Forget trying to find a perfect platform.
For those of you who have not done a webinar,
just start one.
Just do one. Any one of them would work, right?
Leadpages.net, Landing Page,
Click Funnels, which also includes a landing page component.
Webinar Jam, Webinar Ninja,
Go To Webinar, Instant Teleseminar. They all fucking work.
They all work, it's fine. Just do any one.
Once you've done a bunch of them,
maybe now you want something more sophisticated,
like, features-wise, then you can pick the one.
For now, my goal for you
is just to start with any one of them.
- [Audience Member] Which are you using?
- I'm using Click Funnels. Yeah, I'm using Click Funnels.
And there's also a strategy with Go To Webinar.
Go To Webinar is the most expensive because they charge,
depends on how many users you get
but Go To Webinar also, for people who register
it always gives the people the feeling of live.
Although they've launched a new feature
which you can also, is automated.
But for most people when they register for Go To Webinar
they feel like it's a live thing.
So if you want more audience interaction,
yeah, test out with Go To Webinar.
But any one of those, they can automate that too.
Okay, so Lead Pages, Click Funnels, Webinar Jam,
Webinar Ninja, Go To Webinar, Instant Teleseminar.
Best times to schedule webinars.
Would that be helpful? Hello?
- [Audience] Yes.
- Best times to schedule webinar.
Now the truth is, it depends on your niche.
If you're selling B to B, you're selling B to C,
does that make a difference?
But these is just from my own experience and testing.
So, best days for webinars, Wednesday and Thursday.
Best days for webinar is what?
- Wednesday and Thursdays - Wednesday and Thursdays.
Why do you think VG's on Wednesday?
It's always been on Wednesday.
Second option, Tuesday and Fridays. Second option.
Tuesday and Fridays.
You wanna, so if you don't, you cannot do the best days,
do the second option, it's fine.
You wannna stay away from Sundays and Mondays.
Take a guess why?
- [Audience Member] No one gives a shit on Sunday?
- No one gives a shit on Sunday, yes. (laughs)
- [Audience Member] People are busy on Monday.
- People are busy on Monday, they're occupied,
they're trying to catch up, right?
So Sunday and Monday, avoid that.
12pm or 1pm EST.
If you're doing automated webinar you give them two options.
How many? Two. - Two.
So 7pm, 8pm or 9pm.
So you have one in the noon, EST 12 noon, 12,
or 7, 8 or 9pm EST as well.
But again, testing is the key, you wanna know your market.
You wanna test it out.
But I wanna give you something to start off with.
To start off with.
You got it? - Yes.
- Okay. Let's talk about some simple strategies
to get people to sign up for your webinar.
Of course you want to start off with
invite everyone that's currently on your email list
to join your webinar.
If you have some kind of email list
invite the people within your email list
to join your webinar.
That's the easiest.
You want to create Facebook ads for your webinar.
You can also target Facebook ads
towards people who have visited your website.
You need to ad your Facebook ads pixel to your website
to start, so they've gone to your website,
now they go back to the Facebook page,
they're scrolling through the wall,
they'll see that, "Oh, you know what,
"I've visited this person's website before.
"He or she is doing a webinar." They're gonna register that.
We target people who have visited your webinar page
but have not signed up.
So let's say you were driving traffic
to your webinar registration page,
are you gonna get a hundred percent of people
opt-in for your webinar?
- No. What is a good percentage?
- [Audience Member] 30, maybe?
- Yeah, 30, 20, you're doing good.
So, 60, 70% of people
who have seen your registration page will not sign up.
Sometimes it doesn't mean they don't like you.
It's just maybe they're busy, they don't know.
But if you can re-target them again on Facebook,
they see it again, "Oh, yeah, you know what,
"I've been meaning to register for that.
"Let me see that," or, "Let me register for that."
It's like a reminder.
You can create graphics and copy,
then invite your social media audience to your webinar.
You can also, if you have any kind of offer,
if you pay out commission you can join with your partners
to promote the webinar for you.
So just some of the ways,
there's a lot more different things.
But that's some of the strategies.
Don't get too complex with this stuff, right?
Keep it simple. Keep it very, very simple.
So here's an example of a webinar invite in the email box
from Tony Robbins coaching company.
Hey, you know what is the number one skill
of a successful life coach?
This may surprise you.
You see, in the age of information penalty,
blah, blah, blah, you know,
and then she's basically talking about, hey, you know,
we have an upcoming webinar presenting
called Transformational Connection,
where they will share the primary framework
for understanding clients quickly and effectively.
You don't have to be a coach to use this framework.
Learn it, it's like magic. Register here.
So, simple invitation page like that. Gets to the point.
(upbeat music)
You've been watching my videos for some time now
and you might be wondering,
"Dan, how do I go to the next level?"
Or, "How could I be mentored by you?"
Here's what I want you to do.
My very first assignment, to see if you qualify,
I want you to go to fumoney.com
to download a copy of my book.
You can't even do that, I cannot be your mentor.
The second step is, after you download my book
I want you to read it and you also get an invitation
to register for one of my upcoming webinars.
I want you to register and show up for that webinar.
During the webinar I go through all the details
of how you can possibly be mentored by me.
Go there right now, fumoney.com.
(upbeat music)