Hey, what's up guys? Sean here with Video Influencers, we're at Vlogger
Fair and I'm here with Shay Carl doing all kinds of cool stuff from his
Channel to his clothing company Trixin. How's it going? - Awesome, we have
A very cool, I'm excited about the B roll shot over here. B roll!
They brought me here to this cool industrial area with the Space Needle
Shadow in the background. And we're having a good time. This video is
brought to you in part by Vlogger Fair an amped up gathering
Of vloggers, creators and their communities. Visit vloggerfair.com for latest
News and event info. - Seattle's beautiful, every time I come here and
It's my third time at Vlogger Fair, every time we come in from the
Airport it's like Wow! This is a cool city, I wanna live here! - I love it,
We love Seattle and we love what you're doing, this channel's about
Helping these up and coming creators, all this opportunity that's
Happening, the online video world, not even just Youtube, there are
So many platforms. What are your thoughts tho, on finding your unique
Voice and not getting tempted to maybe copy others and carving out
Your unique style. - Right, it's tough because you don't wanna feel
Like you're copying somebody. Which I feel like is a, you can't specifically
Copy somebody, everybody's kind of done everything, right? So it's
Hard to not have, do some layover or overlap where you're content
Matches somebody else's, so I think just like make stuff that you want
And that you like. I know that sounds like a cliche, but then you're
Having fun. Like if you're just in it, if you're just trying to get in the
Internet to like Woah, there's a big boom right now. I better get in
There and try to get like my piece of the pie, you might to a certain
Extent, but you're not gonna enjoy it and you're not gonna like it
Because it's just gonna be such a hustle that its gonna be grinding on
You, so if you dont like it, youre gonna hate it. Thats just easy, right?
So make things you like, make things you're passionate about, and
Don't feel like you can't, right? There's this attitude of there's not
Enough and there's already too much success and I can't, and if
Somebody else is successful that means I can't be. There's plenty
Of room for everybody to have part of the pie. - Love it - I guess.
Now one of the things that you do is you do a lot of things. And I think
That for you, you got these different projects, different channels,
But for a lot of those watching, they're in a similar position in the sense
That they're trying to build their channel, but they're juggling jobs
And day jobs and so on and so forth, what are some of the tips that
You found in all of your experience for just kind of productivity,
Just kind of staying on top of it, when you face overwhelm, stuff
Like that. - Well I mean you have to have priorities, that's just like
Anything in life. You, whether you believe it or not, do what
You wanna do. Right? Everyone's like I don't have time, I can't do
That, I can't do that. It's like you're just doing the things you wanna
Do, you're just making those things a priority, so whether it's your
Job or whether it's your kids or school, you do exactly what you
Wanna do and you have this life that you created, right? And if
You're not living the life you wanna live then change, say I'm not
Doing that thing I don't wanna do anymore, and stop doing it! - That's
Awesome. - So I think that's the, my biggest message and that's
Why I got into Youtube, because I didn''t wanna give up on the
Fact that I could love, we talked about this last night, didn't
We? - Yeah. - That I didn't wanna have a job for 70 per cent
Of my life that I hated, 'cause that means that I was gonna hate
70 per cent of my life, so what was the question? Do what you
Love, that's my answer. - That's so great and. - And so many things,
Here's what I'm saying, priorities. Yeah, if you're trying to make a
Living doing this, you still have to pay your bills, right? I�m like a
Big dreamer, go after your dreams, but pay your heating bill, make
Sure the electricity is on and you have food, like priorities, right?
Like roof over your head and then you create and you hopefully
Make money through that creativity. - I love it. And one of the
Things that creators ask is when to launch that second channel
Though. So now you've moved to other channels. - I have seven.
So what's your advice? Yeah, so seven channels. - I remember
Back in the day, like everybody had this main channel, like everybody
Had a main channel, that was like six years ago, then everybody
Started these second channels, for like not as polished stuff, right?
So the skits, the nice production quality content goes on the main
Channel and then for like behind the scenes and just other silly
Stuff, we didn't know really what vlogging was seven years ago,
But we started this second channel. At first I started a weight loss
Channel, 'cause I would talk about weight loss stuff on my other
Channel and people were like We don't care about your weight
Loss, fatty! And so I'm like well I'll just start a weight loss channel,
'cause there is a very specific niche audience that does wanna talk
About that. So maybe there's a want for that. But I'm always
You know, when I see Youtubers have like a thousand subscribers
And they're like Check out my gaming channel and my dental
Channel and just, you don't wanna spread the audience too much,
Like you have to build that core audience and then as you develop
Content and different things happen you might find a different want
And that's how a lot of Youtubers find what they do, right? They're
Throwing a lot of stuff against the wall 'till something sticks. Danbo,
Perfect example, creative guy, very good editor, all of a sudden has
This idea for a talking orange. Now you can't go anywhere without
Seeing Annoying Orange merchandise, right? - Definitely - He didn't
Know that that was gonna be the big thing but because he didn't
Give up, because he kept creating it just caught on and you never
Know what that could be for you, so make cool stuff, something's
Gonna happen, that was with daily vlogging for us. I didn't know
That that's what I wanted to do. Hang out with my family and
Kids all day, yes, it's a dream come true of a dream I never knew
I even had, is what I usually say, but, yeah so create that core audience,
And then as you see desire for other stuff that you do or are interested
In, maybe you have other talents or other hobbies. Maybe your audience
Will be like I like when you go skateboarding and then you can start
A skateboarding channel, but you kind of have to weigh that right?
'Cause if you're just like go here, go here and you're spreading
Your audience to thin you're gonna lose that core audience I guess.
Awesome, now one of the big questions that people have is they
Do feel like the ship has sailed like is it still possible to get in and
So with even knowing what you know, if all of a sudden you had
Zero subscribers, you had zero Twitter followers, you had five
Facebook likes, and you had nothing else. - No camera. What if I,
Do I have a camera? -You have a smartphone. - And I had to
Start all over again? - But you gotta start all over again.
It would be so hard. Like, I definitely would have a leg up
Because I've been doing this every single day for the last seven
Years, but it's, I admit that I was ahead of the curve, I started
Seven years ago so I definitely had that advantage of being on the
Site before anybody else, not everybody else, but you know we
Were there seven years ago so there's always that, if you get into
The game sooner, as you go longer you see more success, but
You know the human species has been around for a long time,
And you only got one life so the ship hasn't sailed right? Like
You can still do stuff, it's not like Well my life's over, Youtube
Is invented and Shay Carl made all the money, there's no more
Money to make. So freak, what should I do? Die. Like no, do stuff,
Like yeah, there's plenty of time, a rising tide lifts all ships, right?
However I was saying in there that it's getting, you know I still
Think that you're ahead of the curve, but it's an exponential curve,
That goes like this, right? So if you wanna get in the online space,
Sooner's better than later. - So just briefly, hit me with some
Maybe initial first steps you'd do. You'd start from scratch, what
Would kind of your first few focuses be? - Colaborate, I would say
That that is the oldest and probably the best way to build audience.
Find people with similar interest, with similar subscriber counts.
If you have a hundred subscribers, you're not gonna go and make a video
With - right? 'Cause they're gonna be like We're more important than
You. No! But you're not, it, I was, I remember that, that was some of the
First advice I ever got on Youtube from an old Youtuber named� he said
Collaborate with similar audience people. I had 350 subscribers, I knew
A guy named ItsBrent who had 800, can you believe it? 800 people had
Subscribed to his Youtube channel! And I only had 325. And I was like I
Wonder if ItsBrent would make a video with me. Like no way, he has
800 freaking subscribers! Dude that would be so cool if he would, and he
Did and we made a video and I gained like another 200 subscribers.
And all of a sudden I had 500 subscribers, so I'm like maybe I can work
With somebody who has a 1000 subscribers! So collaboration I think
Is the best. - I love it. Now lastly, what's coming up for you? New
Projects, what you're passionate about right now, what's top
Of mind for you right now? - So I have other than like my vlogs
That I'm still doing, like three to four like daily, call them daily
Vlogs, but vlogs on my channel. But I got three big projects
That I'm really focused on right now. Trixin clothing which is a
Clothing line I just started with my brother and my sister and my
Best friend from high school and my brother in law, my wife's
Sister's husband, he has an NBA---, so we started this clothing company,
I have a book that I'm working on with my son, that I just got e-mailed
The manuscripts to. I'm so close, I'm so close! And a documentary
That I'm working on with Morgan Spurlock and we have to do some
Pickup shots, so those are the big things that I'm really trying to like
Finish. - And I love it and we'll put of course the details in the description,
But you shared a little bit last night about your heart behind Trixin
And what is your heart there? - I mean somehow the bases of Trixin is
Making cool things with people you love, right? Creating. It's for creators
By creators. I dream of being the unofficial slash official clothing line
For team internet. People who make stuff for a living, who create and
Share and communicate and encourage, that is, and it's family, right?
It's family and just making cool things and doing cool things with
People you like. So it's, I mean it's a pretty basic thing, it's fun to do
Fun things with cool people. - Hey, thanks so much for checking this video,
Make sure to subscribe for more videos to help you crush it with
Online video on Youtube and stuff like that and Shay Carl, check me
Out at youtube.com/shaycarl, youtube.com/shaytards, youtube.com/shayloss,
Youtube.com/trixinclothing, never mind. You can do it, make something,
Create! If you wanna do it, 'cause I know there's a lot of you who have
Made something or filmed something and you're like I don't dare
Put it on the internet. What do you got to lose? 'Cause guess what, in
A hundred years from now you're not gonna care what other people
Think. And you're gonna be dead. It's gonna be too late. So do it!
It's true. He's right. - There's the Space Needle. I'm gonna climb the
Space Needle, that's what I wanna do. Thanks for the interview!
Test. You rocking and rolling? Thank you. Thanks so much.