Shh.. Hey. Getting annoyed by those ads on YouTube? You want to learn how to do it too? Okay, I'll show you.
I'll show you on the
whiteboard
And I'll show you right here on my computer
exactly how to set up an ad so you
Make more money and stuff.
Let's go. Mom I just learned how to advertise on YouTube. I don't know if you've seen
my annoying ads all over YouTube. I put up over 54 million ads last year. And
they work. They work great. It's a great place to advertise. Great place to reach
people. Videos just the best medium. And I love YouTube. So, if you want to learn how
to advertise, in the next 5 minutes, I'm going to show you on my computer. I'm
going to kind of concept things out here on the whiteboard. But hopefully by the end
of this video, you will have come away with a step-by-step way to set up your
ads on YouTube so you can get more, (I don't know what you're doing.) maybe more
leads for your business, more customers for your business, more whatever. It's
easy to set up. Just follow along the steps and you'll see how to do it too. So,
the first thing you need to do is you need to create the ad. Okay, obviously. And
I'm going to show you how to create the ad, okay? Second thing you need to do is you
need to set up your accounts, okay? And setting up your accounts means you
have to have a YouTube channel and you have to have a Google Ads account to
advertise, right? (Duh) So, step number 3 is we're going to set up our ad, okay? So, we
have to actually... What I call the like technical Annoying bit for you. People
who are not used to internet advertising. But I'm going to walk through everything
step by step on my computer here and show you how you can do it. If you're not
familiar with Adwords or whatever or you want to learn more about what I do, make
sure to subscribe to my channel and you will get a free course learning about
what I do which is affiliate marketing. That's why I advertise. And I also have a
free AdWords course somewhere. But doesn't go over YouTube. So, the first
thing with creating your ad is need to have some
sort of concept. What are you trying to sell, okay?
And I think the best way to frame things is you need to have 3 things in your
ad. You need to have a hook. Something to catch people. You need to have a story.
The best story, I'll go over that but it's kind of like a before and an after
story. So you know, you were single, depressed, broke and then you
used your product and you became rich and surrounded by females or males or
whatever you're into. And you know you're happy, right? So, we'll talk about the
story. That's kind of the add concept. Then you have a call to action. Telling
people what to do if they want to become rich happy and surrounded by
you know members of the opposite sex or same sex, whatever. I'm trying to be peacey
here. First off for the hook. The hook is you want to bring two subjects together
for your ad that don't normally go together. So, a good example of this would
be saying, "In just a minute here, I'm going to show you how a goldfish
got me laid over and over and over again?" You're like, "What? How does the goldfish
get you laid?" Something like that. And what I also did is you can also give
people a time constrain. You can say... Because on YouTube you have 5 seconds
to catch somebody's attention. 5 seconds before they can skip that ad. So
you need to have something really, really just like WHAT? What? You know, WTF? In that
first 5 seconds to get people hooked and staying for the next 5 seconds.
All you have is 5 seconds then you have that 5 seconds after that. So you
have to be interesting in chunks. Once you got them for the first 10 seconds,
you got them for another 10 seconds. People's attention spans are this long.
But you figure you have double the attention span each time, okay?
That's just kind of good mental model I use to make sure my ads hit. So, other
good examples of hooks. If you are selling TVs. You know you could say
something like, "There's a reason why my place is the party pad and it's hanging
on my wall. And I'll show you how I've created the most insane social life ever
with 500 bucks and a screen." Or something like that. I don't know. But you want to
combine two different subjects. What I've done in some of my ads is I've also done
you know like, I use this ad where I said, "Jesus won't teach you how to make money."
That's a good example of a hook or a pattern interrupt. It's combining 2
different things people don't normally talk about. Jesus and making money. So,
hook. And then the next step is you want to do a story. And a story generally, you
want to follow what I call... I just say, tell people your story in 1 sentence.
Tell people your story in 2 sentences. Tell people the same story again in 4
sentences. And then summarize it in 2, summarizes in 1. 1-2-4-2-1. Okay? So, here's
a story. I used to be lonely and socially awkward. Okay, I'm doing the before. But
after I took this magic pill, women were fighting to go on dates with me. Not only
were women fighting to go on dates with me but I started having you know, the
best sexual life you know, I'd ever dreamed of. And I still was the same fat
smelly self, okay? It's like, okay interesting. But that's my story, right?
But I went from single and not get any action to getting a lot of action. Okay,
that's one sentence. I told an entire story. Now, what I'll do for the NAD is
I'll say that same story in 2 sentences. Okay, let's try it. So I'm going to
say the before in one sentence of that I'm going to say the after in another
sentence. So, I'll say, "I was in college, I had was depressed. I was away from my
family and friends. I'd gotten a bad pizza eating habit. And there's a Carl's
Jr. down the street. And I just gained so much weight and you know, I didn't know
how to talk to girls. I'd never been with a woman before. And
not only that, but as I gained weight, I started losing confidence in myself. And
I stopped showering as much. And the fatter I got, the less confidence I got.
The less women wanted to talk to me. And the less women wanted to talk to me, the
the sadder I got and the fatter I got. So, that's like one sentence, right? It tells
the story a little more in detail. Then I'll say it, the second part of that
story. Which is, "But then one day, I learned to this magic pill
that I could take to magically make me unbelievably attracted to women
without changing what I ate or my body type at all. I just started attracting
them like flies. I didn't even know why. But with that, I not only got my
confidence back but I also started losing weight because I started working
out more. And I started doing all these things that a normal person does. And you
know, I also became rich. My whole life changed." So, I told the story in 2
sentences. Now, what I could do is I could take that same story and I could say it
in 4 sentences. So I just expand on it and then I'd go back and I'd summarize
this story in 2 sentences with a call-to-action. And then I'd summarize in
1 sentence. And I'm just going to do the 1 sentence version so you get an idea.
"So, if you're looking to change your life and get with more women, I
suggest you buy this magic pill. There's a link somewhere on this video that you
can click on to order. This is only produced in limited quantities. And it's
first come, first serve. So buy it now if you want to take advantage of this. This
may be banned so you may never get a chance to buy this magic pill again." Okay,
so I basically summarized my story with just a strong call-to-action. I used
urgency and scarcity whatever. Point being, that's an ad. That's a YouTube ad. So,
we created our ad. Now, some things I want to kind of disclaim first is your ad
shoot it with this. Don't worry about using professional photography. I don't
know what type of company you're running. Whether you're like a personal coach or
influencer like me. Or if you are a big fortune 500, ads that work the best, you
don't need high quality video production. You don't need professional editors. You
don't need all this crazy camera equipment and stuff that I'm using right
now. Actually funnily enough. But you can use this. On YouTube people want UGC.
People want user-generated content. People want that sort of amateur raw
look. Because if it isn't like that, people feel like they're being sold to.
Higher quality production makes people feel sold to. Just use what normal
day-to-day interaction. Okay, so we got rid of that. Let's get on my
computer. Let's go. So, we're on my YouTube channel. First off, you can set up a
YouTube channel for free. Just go to youtube.com. There should be a button
somewhere in the top right which says sign in or create a channel. It's very
easy to create a channel. Or just Google's create a channel. The next thing
you need to do is you need to create a Google Ads account. And just search
Google Ads. And the first link should be Google ads or it used to be called
Adwords. But you'll just click the link and
you'll sign up. You'll have to enter in your credit card information because
that's how advertising works. You have to pay money. That's tough for you to set up.
Then to upload videos on YouTube, it's very easy. Once you've set up your
channel, this little button right here where it says plus and it shows a video
sign, that's where you go to upload a video. Very simple process. Google makes
it super easy. This is my channel by the way. If you want my free course on
affiliate marketing, my business is I'm selling other people's products online
for them. And I make a commission. So, if you want to learn how to do that too, you
can by all means subscribe to my channel, take my free course. And if you like that,
I have a 6-week like intensive training program. Won't go into that here.
Let's go into AdWords. So when you log into Adwords, you'll be on a screen
something like this. By the way I'm reading this book by Neal Stephenson,
Anathem right now. Really cool. So on Google Ads, you'll want to sign in to
this area called campaigns. See, it says campaigns right here, okay? I think by
default, they put you on the overview screen. You want to be in the campaigns
area. Now, what we'll click on is this plus icon, okay? See, where it says plus.
This allows you to create a new campaign. And we'll just select new campaign. What
we'll do here is you get a lot of different options. And these options have
been changing a lot recently. See sales, leads, website traffic, product brand,
consideration, a promotion, etc. They keep changing the interface in Google Ads.
They keep changing options. It's kind of mind-numbing. But what I always defer to
is create a campaign with out goals guidance, okay? Because I'm just
going to show you exactly how to do things. So you click there and it will give you
all the options. So again, all of these options are changing. But essentially, you
will click video, okay? And YouTube ads is just a great place to
be they're doing a lot of innovations right now. So what we'll do is we'll set
up a custom video campaign. Now, add sequence, the second option is something
that's very new. You see this one. I haven't actually used add sequence yet.
But if anybody's used it, please let me know in the comments how it works. If
it's cool, whatnot. This is literally a week old. Kind of interesting. So, we'll
create a campaign and we'll be loading. And I'll just say "Demo YouTube." What I
like to do is, I like... It gives you an option for a daily or campaign total
budget. I like to set a daily budget, okay? Now, I generally set my budgets at at
least a hundred dollars a day. If you're doing affiliate marketing for instance, a
good total budget to set for a campaign is about $100.
I prefer daily budgets because I'm watching over my campaigns when I launch
them. But that's fine. Now, start date. Keep this as is. And date keep this as is.
You're doing maximum CPV. I found there are other options available.
I found that CPV is the best bid strategy. Okay, networks. Now, this is
important. What you'll want to do is you'll just want to get rid of video
partners. This is kind of low quality traffic. In our case, we're selecting
English and go onwards and upwards, okay? So, you can leave most of these things
the same. I always like to exclude embedded videos because there's sort of
low quality, okay? And I don't care if contents not yet labeled because I don't
really have brand restrictions. I'm not like super liberal politically correct
person. You know that cares about that stuff. Now you can set your devices
frequency capping. A lot of stuff. Now, here's where you start setting up your
ad group. And I'm just going to call this demo. And this is where you set your
targeting. So depending on what you're advertising on, I'm just going to show
kind of the standard targeting settings. If you want more in-depth examples of
how to do all these settings and how to set up all the targeting, you can go
through my 6-week course. My free trainings don't
really talk about this. But the point being, you can get in depth here. There
are some advanced tactics that can really give you an edge. For the purposes
of this video, I'm sure you don't want to stay on with me for like an hour today.
So, let's start with YouTube channels. Let's say you wanted to advertise on Tai
Lopez's channel, okay? You just type in Tai Lopez. You would select his channel
and there we go, okay? Set our maximum CPV bid at 10 cents. And we would select
whatever video I want to market. Let's say I want to market my video "How to
gracefully quit a job you hate." So, I'm just going to highlight that. I'm going to copy
it. Paste it in here. Where the most volume is on YouTube is in these
in-stream ads. These ones that interrupt people. If you want to create a business
that does six figures a month and be a cool kid, you'll do in-stream ads. Video
discovery ads are the ones that show up in the search bar or in the suggested
video on the right side sometimes. There isn't much traffic in those ways. I don't
even know if you can build a 6-figure business as an affiliate in those areas.
Then you would set up whatever URL you're going to. And that's really it. You
know, you type in your the website you wanted to go to. And you just click Save
and continue. And voila! There you go. Very easy to set up YouTube ads. I hope that
was helpful. Woo! So, you just learned how to create a
YouTube ad. And just to summarize everything. You first created an ad. You
want to have a Hook. A strong cook with a pattern interrupt. Some sort of thing to
catch people's attention the first 5 seconds. You want to have a story. Best
storytelling format is before and after. You know I went from this and I used
this product or service and I got this result. And you tell that story basically
5 different times. You tell in one sentence, 2 sentences and 4
sentences. 2 sentences then one sentence again. And you use a
call-to-action. You tell them what to do in the final steps of the ad, okay? We did
a count setup. You have to set up Google Ads account and a YouTube account or
YouTube channel. Then you set up your ad. And I went through all those settings. I
went through kind of quick. So hopefully you can get all that. You can follow
along the steps. Let me know in the comments
below if this was helpful, okay? I spend hundreds of thousands of dollars
on YouTube ads. I haven't seen anybody do a video like this. But let me know if
this helped you or what you're going to advertise, okay? And also, what you'd like
to see me shoot next if you want more information on this particular topic.
Like this video if you got some value. And also subscribe to my channel if you
want to see more videos on how to do internet marketing, affiliate marketing,
making money online. I post a video almost every single day. And I do some
frequent live streams where I give away some cool prize. So bang that Bell. See
you soon.