- Do you know what's better
than giving an awesome interview?
Getting quoted from that interview
over, and over, and over again,
and having one interview lead to others.
And the next thing you know,
everyone is talking about you and your book.
Often, all you need for that to happen
are some well-crafted soundbites.
If you're wondering how to create soundbites
and make your book interviews more impactful,
then this video is for you.
(upbeat music)
Hey, there, I'm Julie the book Broad,
founder of Book Launchers.
We're your professional self-publishing services team.
Learning to talk in soundbites for interviews
will not only save you time
when prepping for media appearances,
but it also makes it easier
for outlets to quote you directly
and for listeners to remember what you've said.
When you are on TV, radio broadcast and podcast interviews,
short quotes, quick tips, and concise stories
pack the punch you need to be memorable and effective,
especially if you only have a limited amount of time
to promote yourself, your book or your business.
A good soundbite is snappy, easy to remember
and hits on a key point in 20 seconds or less.
There are plenty of kinds of soundbites,
but to make it really easy for our clients,
we teach them to prep three different kinds of soundbites
for their book promotion interviews.
Type one, quotes.
What is something you say, or even a line from your book
that gets quoted by others already?
Here's a couple of mine.
"Your book might be about you, but it's not for you.
"It's for your reader."
"Focusing on becoming a bestseller
"makes you the product, not your book."
If you're a longtime friend of the channel,
you've heard me say those lines before.
You might have even memorized them yourself.
If your book is already out,
you can pull out your Kindle app
and see what people are highlighting.
If you're not sure how to find this,
just go to the little lines you'll see on the top left.
Check this out.
Then click Popular Highlights.
You can see that people have highlighted certain quotes.
These are things that people found impactful.
That can be a great hint for you
as to what might make a quote soundbite for yourself.
If your readers are highlighting
a certain line from your book,
chances are it would make a great soundbite for interviews.
Ultimately, shoot for less than 20 words
or even have them 10 words or less.
It doesn't have to be long.
Think of sentences or phrases that you've highlighted
or italicized in your book for other ideas.
Type two, memorable or unusual metaphors.
How can you draw comparisons between two unusual things
that will illustrate a point in a fun and memorable way?
These kinds of comparisons work well for soundbites
because they tend to stick in our brain,
especially if you're comparing two things
that don't usually get compared.
Here's an example.
"Going exclusive with Amazon is like choosing
"to live and work on a visa in the U.S."
If you've picked up your copy of "Self-publish & Succeed,"
you know exactly why I'm comparing Amazon exclusivity
to my experience living and working in the U.S.
as a Canadian.
These are two very different things,
but I'm comparing them because I'm giving my point
in a unique way that you are more likely to remember
than if I just said,
"Going exclusive with Amazon limits your options
"in exchange for some key opportunities."
Now, these comparisons, these metaphors,
might not be as easy to create as quotes,
but start paying attention to unusual ways
you can make comparisons to concepts you teach
and other things people may be familiar with.
How can you explain that comparison in less than 50 words?
And even shorter is better.
Your goal is to be able to make the comparison
in 15 seconds if you had to.
Ted Lasso, if you haven't seen Ted Lasso TV show,
do yourself a favor and watch this show, it's so good.
But here's one that he used,
"Taking on a challenge is like riding a horse.
"If you're comfortable while you're doing it,
"you're probably doing it wrong."
(chuckles)
You're gonna remember that one.
Just make sure if you're going to use metaphors
in your soundbites that your metaphors make sense.
That is, make sure there's a clear parallel being made
between the two things you're comparing
so you make your point clear,
because if you don't,
your listener won't walk away with a memorable insight,
they'll walk away confused.
Type three, triples.
Here's an example, "At Book Launchers, we help professionals
"and subject matter experts write, publish
"and promote a nonfiction book to build their business
"and grow their brand."
Write, publish, and promote, one, two, three.
If you have a simple three steps,
or a point that has three descriptors
or three kind of bullets that you can share, memorize it.
The mind likes threes.
If you can deliver three key points,
three key steps or three ideas in a sentence,
your point will come through powerfully in an interview.
And because the art of threes makes our brain happy
that point is more likely to stick with your listeners.
You know what also makes my brain happy?
When you hit that like button!
Just saying, try it, feels so good!
(chuckles) Learning to talk in soundbites
might take some trial and error.
Brainstorm different soundbites, then different kinds,
and share them with your friends or family.
Do they think it's something they would to remember?
Does it effectively illustrate your main takeaway or point?
Or does it make them curious to hear more
about you or your book?
Those things make great soundbites.
Over time, you should continue to develop your soundbites
and keep them on note cards near your computer
or wherever you do your interviews.
When you're preparing for your interviews,
it'll be a huge relief
when you already have those note cards handy
and ready to go with some great soundbites.
If you're prepping for podcasts,
make sure you watch this video right here
so you'll be all set when it's time to start recording.
And metaphors aren't just good for soundbites.
They're also a brilliant literary tool to use
while writing your book.
Learn more about them in this video right here.
Either way, right before you click away,
make sure you've subscribed to the channel
and turned notifications on so we can keep hanging out
'cause we have so much more fun to have together!
See over there.
(upbeat music)