hi Steve Crisler here from bookkeeping life I get a question quite often about
niches whether or not a bookkeeper should do niche bookkeeping which means
it's focus on one industry and just go after that one necessary try to get a
bunch of clients in that particular industry and my answer to that is if
you're new to bookkeeping, no. If you have been doing bookkeeping a long time
then it's an option but the reason why is because in the beginning if you're
new to bookkeeping you it's ideal to have a wide range of experience you want
to understand a lot of different industries you don't want to just start
your bookkeeping career focus on one industry and you know end up doing it
really well that's great but you don't understand any of the other industries
out there so you want to be a well-rounded of bookkeeper and in order
to do that you need to not be so narrow focused on your clients the another
reason is that so for what so one is the experience you want to gain experience
in a wide range of industries the only the only way I would say to kind of
niche in the beginning is that keep it service based service based companies
are the easiest companies to do the books for they don't have inventory it's
it's not a retail shop where they have all kinds of products and point-of-sale
system it's not a complicated thing like a big restaurant or something like that
you don't you want to stay away from those more complicated types of
industries in the beginning but so I would say focus on service based
companies but not just one specific industry itself so that's one you want
to gain that wide range of experience it's really important to be a well
rounded bookkeeper and understand well pretty much all businesses you drive
down the road and you see all different businesses and you kind of understand
how what's going on behind the scenes there that's that's really good
experience to have so that and then another one is that if you're doing
niche
niche bookkeeping you're really limiting the amount of clients that you can have
so you have you've really narrowed down your target audience you've went from
maybe a hundred different industries to one so just think about that you're
really cutting off a lot of potential business by doing that and you never
know what other industry if you're just starting out bookkeeping you may you
really don't know what you don't know yet
so you're eliminating all these other industries that you may enjoy so you may
spend a few years gaining a lot of good experience and then you might have
several industries that you really like and then you can attack more than one
one niche you could have several niches so that is my recommendation I recommend
that you if you're going to have a niche just keep it service based but keep it
open to all the industries that are service based because you want that
experience you want X you want a wide range of experience then later on you
can narrow it down and also you don't want to limit the amount of potential
clients that you have by just narrowing in on one industry you want to keep it
open more client opportunities so think about that let me know your thoughts
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