alrighty so look I know a lot of people have already spoken about this
but I've taken some time to review it watch the Gillette ad I've seen all the
comments and all the controversy around it and as a man and as a coach who leads
an organization specifically for masculinity and self-development I just
have to say something I'm introducing you to this this is a Gillette mach3
razor it is 30 years old no 20 years old almost okay
Gillette actually came to my school when I was a young teenager and in an assembly
and gave these away for free now the head is disposable but this is the part
that really matters they gave us this and they're smart because guys don't like
changing things they essentially just turn us into clients for life by
giving us a free razor I ended up spending hundreds maybe thousands of
dollars on these little razor heads the rest of my life so for me to change now
is a big deal but I'm gonna do it I've got no problem with Gillette being
sneaky and underhanded in their marketing all corporations are like that
okay there isn't a company in the world who you know a big company who isn't looking
at Gillette like oh I should have done that should have capitalized on this #metoo
thing because corporations are just greedy entities trying to make more
money that's all this is I don't take it personally I accept it that's capitalism
it's fine what bothers me is I've just a fucking had enough of this term toxic
masculinity this horseshit term that doesn't actually mean anything it's a
made-up word or made-up set of words made-up term and it's bullshit and all
it does is create fear in men which makes them weaker less masculine and
therefore less of a contribution to the world
and I'm sick of it I spent seven years working in the Department of Corrections
as a probation officer senior probation officer a manager senior quality advisor
and most of that time I specialized in rehabilitating sex offenders murderers
rapists okay I worked with the people you despise the most the ones that we're
all of us men are getting lumped in with under this title of toxic
masculinity I studied under the top psychologists in the world around
forensic mental health to learn how to rehabilitate pedophiles and rapists and
murderers and wifebeaters and gang members to stop them being violent sexual
predators never once in any form of research study anything anywhere was
masculinity identified as the causal factor in their offending you want to
know what the main factor in their offending is? shame
the main reason somebody becomes a sexual predator or a murderer or a
wife-beater is because of inner shame the most ironic thing about all of this is
when I finally figured out how to get through to these guys and how to make
big changes so they didn't do this shit anymore
it's when I discovered that they needed to work on their masculinity they needed
to become more masculine not less they need to work on assertiveness honesty
courage and especially responsibility the thing that's holding up this world
these masculine men around the world who are doing the hard work protecting their
families stepping in when bullies are causing shit
these men exis they're everywhere the sheepdogs as Bryce Anderson from five
dimensional man would call it its masculinity that protects us from the
predators it's not the cause there are no masculine predators out there
masculinity is either healthy or it's not masculinity it's something else it's
shame it's sickness it's mental illness masculinity
is not the cause of the problem it is the fucking cure and I'm sick of it
being ashamed because every time you shame a man for being masculine you
increase his risk of sexual offending that is statistically provable the more
ashamed a sexual offender is the higher risk they are of reoffending so making
them ashamed of being a man is creating more victims do you understand that
you fucking idiots using this word? you're making things worse you're
turning guys who would never be an offender into offenders now they're
responsible for themselves but if you tell them not to be masculine they drop
responsibility that's a masculine trait responsibility not just for men but for
women anyone you tell people to stop being masculine they stop being honest
they stop being courageous they stop being assertive they stop being all the
things that prevent the darkness from taking over
I'm sick of man haters
one of my biggest battles over the last couple of
years has been losing my faith in feminism you know the original feminist
movement was so helpful and now what is it? this toxic sick thing that's the only
thing toxic in this equation feminism what it's become the glory it used to be
to the man-hating pile of shit that it is now there is no such thing as toxic
masculinity there are toxic people there are toxic mindsets
there are fucked-up psychologies but masculinity is not the problem it's the
cure Gillette I know you've got to make money but really at this cost? are you
cool with it really? your marketing team when you go to bed at night and go hey
we just made heaps of mean feel like shit so that my shareholder can make
more money are you cool with that really?
because you embarrass me as a man
the world is built on the shoulders of masculinity not just men but women as
well the leaders the ones who took responsibility for the problems that
everyone else ran away from the people are honest in this dishonest world the
people are courageous when everyone else is being a fucking pussy
the police officers who arrest the people who could commit crimes have been
masculine when they do that the fathers who protect their daughters from the
predatory men are being masculine when they do that so I want to say after 20
years goodbye Gillette you fucked me Quattro, Schick ... I'm looking at you guys
don't fuck me now no more #metoo ads let men be men let men be masculine and
separate sexual predators as a different category which is what they are personal
piece this isn't self-development this is just my opinions to the men out there
my final word is I'm not ashamed of you I got your back you want to be masculine?
be masculine I'll stand up for you I'll support you and for the women out there
wishing their man would be more of a man I'm working on it every guy I work with
I'm working on it I'm helping him get in touch with that masculine side so that
he can provide and protect and be honest and not cheat on you and all the things
that masculinity helps with that's all I'm gonna say