THAT WILL NOT HAPPEN.
STUART: THANK YOU, CABOT.
NEXT CASE, MILLERCOORS, PULLING
A BEER WHICH WAS GEARED TOWARDS
MILLENIALS.
THE BEER WAS CALLED, TWO-HAT.
TWO-HAT.
ASHLEY: TWO HATS, THEY TOOK IT
AWAY AFTER JUST SIX MONTHS.
SIX IS MONTHS AFTER DEBUTED.
LOOK WHO IS HERE.
DON'T MILLENIALS DRINK BEER ANY
STUART.
PRODUCT WAS CREATED FOR 21 TO
THEY NEVER BOUGHT IN THE FIRST
IT NEVER ACHIEVED ANY SALES.
PULLED FROM THE MARKETPLACE BUT
THE BEER PROBLEMS RUN DEEPER.
LIGHT.
ALL THE DISTRIBUTORS CARRY ALL
THE CRAFT BRANDS.
SO THE CORE BRANDS AREN'T
IMPORTANT ANYMORE.
SO WHAT IS HAPPENING TO THE BEER
COMPANIES, THEY'RE LOSING ALL
THEIR CRAFT BEER SALES BUT THEIR
CORE BRANDS ARE GETTING
DESTROYED.
REDUCED SO LIGHT BEERS LIKE
COORS LIGHT, MILLER LIGHT, BUD
LIGHT, THEY'RE CONSUMED LATER IN
THE EVENING AFTER PEOPLE HAVE
ONE OR TWO CRAFT BEERS.
THEY MOVE IN LIGHT BEER
DIRECTION.
RATHER THAN DRINKING THREE LIGHT
BEERS IN A NIGHT, YOU MIGHT HAVE
ONE AT THE END OF THE NIGHT.
SO NOT ONLY IS THE ORDERING
OCCASIONS LOWER, LESS BEERS
BEING ORDERED, BUT THEY'RE
ORDERING LESS OF THOSE CORE
BRANDS.
IT IS A REAL DILEMMA.
ASHLEY: ARE THEY DRINKING MORE
WINE INSTEAD?
>> MORE WINE AND A LOT MORE
SPIRITS.
SPIRITS ARE HOT NOW.
CRAFT SPIRITS ARE HOT NOW.
STUART: WHAT IS A CRAFT SPIRIT.
>> CRAFT SPIRIT, THERE ARE
DISTILLERIES OPEN ALL OVER THE
STUART: YOU DO?
>> THERE ARE WHISKEY
DISTILLERIES, VODKA
DISTILLERIES, JUST LIKE CRAFT
BEER DISTILLERIES.
STATES ARE CHANGING THEIR
LAWS --
ASHLEY: TO ALLOW IT.
>> TO ALLOW IT.
STUART: YOU HAVE THE CRAFT
LIQUOR DISTILLERY, WHAT IS THE
PRICE OF YOUR PRODUCT, I TAKE IT
IS MORE THAN THE COST OF A
STUART: HOW MUCH?
>> ABOUT 30% HIGHER.
LIZ: 30.
ASHLEY: PUT WORD CRAFT IN FRONT
JON TAFFER AREOR THE WORD CRAFT.
>> IT IS NOT THE WORD CRAFT.
THE FACT IT IS GROUND TO GLASS.
GRAIN GROWN ON PROPERTY.
DISTILLED ON PROPERTY.
BOTTLED ON PROPERTY.
THERE IS A CRAFT NATURE.
CRAFT IS NOT JUST A WORD.
IT'S A PRACTICE.
A STATE DISI WILLRY IS ANOTHER
PRACTICE.
STUART: PEOPLE ARE PAID TO 30%
MORE FOR ALCOHOL OVER AND ABOVE
REGULAR LIQUOR BECAUSE IT IS
GROUND -- WHATEVER YOU CALL
ADDS TO RELVAN SIR, THEY'RE
SNOBS.
>> WHEN YOU LOOK AT MILLENIALS,
RELEVANCY IS CRITICAL.
THEY WANT TO LOOK COOL.
THEY WANT TO POST IT.
LIZ: PUT THE WORD ARTIST SANNAL
IN FRONT OF IT.
STUART: CABOT PHILLIPS, I DON'T
>> I'M A MILLENIAL.
STUART: WOULD YOU PAY 30% EXTRA
GROSSED UP DRINKING BEER.
A LOT OF MILLENIALS ARE MORE
HEALTH-CONSCIOUS NOW.
PEOPLE VIEW BEER AS HEAVY
FEELING.
THAT PLAYS A ROLE AS WELL.
>> LESS EGO FILLED PRODUCT.
NOT AS EXPENSIVE AS FINE SPIRIT.
THERE IS A LOT OF EGO.
STUART: SNOBS.
WE CLEARLY LIVENED UP THE DEBATE
IN THE MIDDLE OF SUMMER ON A
OTHERWISE SLOW NEWS DAY.
I WILL CHUCK SOMETHING ELSE OUT
THERE.
AT TOP OF THE HOUR WHERE I'M
GOVERNMENT REGULATION.
I KNOW YOU FLY A PRIVATE JET BUT
A WHILE I MUST SAY, BUT LAST
TIME I DID I MUST SAY, I THOUGHT
THAT THE DOGS WERE BETTER BASED
THAN SOME OF THE HUMANS ON THE
PLANE.
STUART: NOT BAD.
>> THERE IS A LOT OF
SAYING SCREW YOU TO THE PERSON
NEXT TO THEM.
ASHLEY: WHAT IF YOU'RE ALLERGIC.
>> TO FACILITATE A SELFISH
OBJECTIVE MAKES THEM FEEL GOOD.
YEARS AGO THERE WAS COURTESY.
ASHLEY: THAT IS LONG GONE.
>> OUGHT OF THOSE COURTESIES ARE
GONE.
IT IS FREE-FOR-ALL.
WE FIGHT FOR THE ARM REST.
WE FIGHT FOR THE INCHES.
IT ISN'T COURTEOUS.
IT IS COMPLETELY DIFFERENT
ENVIRONMENT.
THIS IS INDICATIVE OF ME SAYING,
I CARE ABOUT ME.
I REALLY DON'T CARE WHETHER YOU
LIKE IT OR NOT.
STUART: YOU'RE RIGHT.
YOU'RE RIGHT.
>> THAT ATTITUDE.
STUART: HOW ABOUT GOVERNMENT
REGULATION THAT REALLY
RESTRICTS, SERIOUSLY.
ASHLEY: NO HORSES ON PLANES.
>> NUMBER OF PETS ON PLANES,
GOVERNMENT REGULATION, WHAT DO
YOU SAY?
>> I THINK PLANES ARE VERY
HEAVILY REGULATED BECAUSE THERE
ARE SAFETY ISSUES TOO.
SO WHEN I UNDERSTAND THAT THE
GOVERNMENT IS GOING TO REGULATE
SOMETHING ABOUT AN AIRCRAFT,
MIGHT KEEP ANIMALS OUT OF
AISLEWAY, MIGHT IMPACT SAFETY,
I'M OPEN TO THOSE THINGS IN THE
CASE OF AN AIRCRAFT.
STUART: NO HORSES, NO PIGS, NO
TURKEYS, ABSOLUTELY NO PEACOCKS
AND ABSOLUTELY NO SNAKES.
LIZ: NO THERAPY SNAKES.
STUART: ARE YOU WITH ME?
>> I WILL NEVER COMPLAIN ABOUT
DOG ON A PLANE.
FILL MY PLANE UP WITH AS MANY
GOLDEN RETRIEVER PUPPIES AS YOU