Fresh from the Showcase here at SwissWatchExpo. We have got the often coveted and hard to find
in today's market. The Rolex Day-Date 40 in white gold with a green dial, but we've also
got a couple of less expensive alternatives for you if this is the watch that you're pining for.
SwissWatchExpo, I'm Michael, and we've got this morning, one of the watches that people
have just been dying for ever since it came out. And this is the one that a lot of people
feel like would just be the ultimate addition to their Rolex collection. It's the Day-Date 40
in 18-carat white gold with an olive green dial. And what's phenomenal about this watch
is that Rolex's signature corporate color is of course green. So this is kind of the most
Rolexey Rolex that you could get. And you'll see it here on the Rolex boxes, they're green
and even in the ivory, you know, it sort of has a green tinge to it, to me. But when we
look at a Rolex, there are a lot of things that come together to make the design that it is,
and the Rolex Day-Date, started a long time ago, way back in the 1950s. It was the first watch
to automatically show the day of the weekend, and the date, and automatically adjust for you.
So this is one of the real cornerstones of the Rolex corporate empire, but they
continuously improve it and update it. The fact is they make these watches better and better,
not worse and worse. So when they came out with this version of the Day-Date 40 in 2015,
it had a lot of improvements over the previous Day-Date II, and among those were mostly
aesthetic things that had to do with the way the watches proportioned. So they thinned out
the bezel and made the facets of the fluted bezel, a little thinner, a little sharper.
One of the big things was the way the shape of the lugs and the thickness of the lugs. The bracelet
itself immediately tapers down. So it fits better on a thin wrist than the previous version did,
but just overall the look of it, it's just a lot more pleasing to the eye for a lot of people.
From a point of view of the green dial it came out for the 60th anniversary of the Day-Date in 2016
and the improvements to the bracelet just can't be overemphasized. The center links are solid.
The pens that hold the links together are ceramic coated so that you would never get
that sort of stretch problem that some of the previous generations of Rolex presidents had,
but the clasp is far more refined than the previous versions as well. It's machined,
and it has a very definite click. You can't just open it. You have to actually pull up on
the Rolex crown to release the catch. There are a lot of things that I love about this watch.
One of them is the movement. It is sort of Rolex's answer to the
Omega Co-Axial movement. They made a lot of improvements to this movement.
It is the 3255. It increased the efficiency of the escapement. It's the Chronergy escapement
that has a 70-hour power reserve. They also really upped the ante on the
magnetic resistance and shock resistance. Of course, it has the Parachrom blue hairspring.
It has a different version of the bearing system on the rotor that's
more impact-resistant. But the accuracy on it is just incredible at +- 2 seconds a day
once it's cased. So great advancements for Rolex on this watch, I really can't think of any way
they could possibly improve. It's just like the greatest thing ever. Now the price tag on it,
it's a little bit high for people maybe for their first Rolex or for someone that is not
in the mood to spend what this watch cost. We do have a couple of great alternatives for you here.
This is the 126300, the Rolex Datejust 41, which is similar to the way the Day-Date 40 replaced
the Datejust II. This replaced the Day-Date II, this replaced the Datejust II. And again,
the proportions are a little more similar to the original watch. A little more pleasing
to the eye for a lot of people, but what's great about this watch from that same green standpoint
as the Day-Date 40 is this is what's called the Wimbledon dial. And we've talked about this one
before, but it's a slate gray dial and the Roman numerals instead of being applied white gold
or something like that Rolex would normally use, are painted onto the dial. They are black Roman
numerals outlined in green. And if you look at the photos on our website that you'll see that
that's pretty clear when you just glance at the watch, it really sort of looks in most lights to
me like the entire Roman numerals are green, but if you catch it the right way and the light, you
can see that they're black outlined in green, and this is never been acknowledged by Rolex as being
a tribute to the Wimbledon tennis match, but it sure is prominently advertised.
It looks a lot like the court's Rolex clocks that have timed. The Wimbledon matches since 1978.
It's the one that Roger Federer wears when he hoists that trophy eight times.
So the nickname Wimbledon has stuck. And if you just search Wimbledon on our website,
you'll see this watch comes in all steel. Steel with a fluted bezel, steel, and yellow gold,
steel and rose gold, all the versions that they make. The Datejust 41, you can get the Wimbledon
dial and for a lot of people that might be not only more affordable but something that
they would get more daily wear out of. Although I think the Day-Date too, it is sophistication at a
sort of in an execution that allows you to wear it day-to-day, no matter what you're wearing,
it would go great with it. Now for the ladies, you might love the Datejust 41.
You might love the Day-Date 40, but we've also got a great entry for you here in the midsize
31-millimeter Datejust. This is a 278274. It came out in 2020 with what Rolex calls a mint
green dial. I think it's a misnomer that is not a color I would call mint by any means,
but it is slightly different from the olive green on the Day-Date 40. Penny thinks that this is one
of the most beautiful watches she's ever seen. The combination between the fluted bezel and the
Jubilee bracelet gives it just enough of a feminine touch while using the 31-millimeter
size to make it a little sporty. It's really a great day-to-day watch as well. So we've
got a lot of other green variations in Rolex, of course, the Kermit, the ceramic Kermit, the Hulk.
So any of these that if you just type in green Rolex on our website, you'll see a lot of great
choices. These were just three that I came up with today because I love this Day-Date 40 so much,
and I wanted to show you some alternatives to it. But give us a call here at SwissWatchExpo. We love
going through the inventory, helping you narrow the website. We're experts at manipulating the
website. We're also really good at offering video calls through FaceTime or zoom or WhatsApp. And
we can show you the store. We can show you the service center that really sets
us apart from a lot of other online sellers of watches that frankly don't employ watchmakers.
Everything here is completely authenticated, tested timed, and exactly the way you'd
want it to be. So give us a ring here at SwissWatchExpo, and we'll be happy to help.