I've been doing hair since I was 12.
I'm 29 now, so it's 17 years.
My mom has a hair salon and I grew up working there.
I'm the owner of Bleach London a hair salon and a hair color and styling range.
My hair's fallen out before and I've had to grow it back.
I've tried to dye it colors that it doesn't want to be, and I've overstyled it.
I didn't really understand how intense the bleaching process was, but now I'm pretty
happy to try and have healthy bleached hair.
There are rules you have to follow: Not heat styling.
Not using a really gross hair band with the metal clasp on it.
Don't brush it when it's wet.
Try to never ever go in a swimming pool.
Don't go in the Dead Sea.
Um, a silk pillowcase is great.
Use masks.
Use treatments.
Decide if you're blonde or brunette, and stick to it because getting from one to the other
or getting from red to a blonde or black to a blonde especially is torture and it takes
you a good two, three years to really get there.
These are my treatments that I use on my hair.
This is the Bleach Reincarnation Mask and this is a protein shot, which we're about
to launch with Bleach.
It's called the Old Blue Last.
I use this as an everyday conditioner.
I leave it on if my hair is feeling really bad and you can do that with moisture, it's
not going to process your hair.
But with protein, you can't do it every single day; you have to use it maximum I'd say is
once a week.
And then, so what I would do every day is brush my hair before I get in the shower.
Wash, condition it with my mask and then while it's still wet, I will brush it again.
What I'll do is use a few pumps of the Bleach serum and just leave it to dry.
If it's still feeling dry and brittle, I'll overload it with this and it eventually absorbs
into your hair.
You don't get any product residue.
On the second day, or if my hair feels bit gross, like right now because I just got off a
plane, I'll sometimes use face mists to make it smell nice, like a proper hair perfume.
I sometimes make my own with rosewater and if I want to splash it out, I use a Caudalie
one or a Jurlique one, but this one's kind of expensive.
But rosewater is good as well.
The thing that hairdressers say is that you have to cut your hair every six weeks for
it to grow that's not true, because every six weeks you're just cutting off the growth
so it's never going to get past that length.
If you're going to cut off the end of my hair, that's not the dead hair.
The dead bit, you can see it.
These are the -- they're not split ends, they're potential split ends.
So, they all happen off the hair shaft like that.
So, what I do is that I literally do this every couple months.
Sometimes, I do it myself.
If I need to get the back, I'll have someone else do it.
We call it the secret trim.
And then, if I want to do the ends, I'll literally nip them off and that stop it from splitting
so it can grow to it's full potential and be healthy.
So, if I want to style and give my hair more texture -- at the moment it's flat and natural
-- but I want it to go big, and it can go big even though fine, I use a load of Dryspun.
Like this, and just spray it into the root.
I don't use it on my ends because it tangles it up too much.
I'll do this and then I literally go like this until it gets big.
You see?
Is it loads bigger?
The thing I like about hair color is its ability to totally change someone and the thing that
I personally like about being a colorist and a hairstylist, the colorist more importantly,
is that no one has a tantrum if you color their hair.
They're normally happy.
Whereas, if you're going to give someone a big haircut, you know, they will be happy
but it's going to be next week when they've grown into it, whereas with color you get
that instant gratification and that's totally selfish.
It's not about my clients.
It's about the feeling I get when I make someone be amazing they love it when they leave the
salon.
Bleach is synonymous with different hair color -- sorry, cleaning my brush.
This whole process is how I keep my hair very shiny and in good condition at the same time
as being completely destroyed by hair color.