hey what's up guys thank you for joining
me for this video in this one i want to
share with you five tips to increase
your print on demand sales and i like to
provide actionable advice but i don't
like to say words at you so i'm gonna
walk you through the logic behind each
of them and hopefully if it resonates
with you you'll implement them and see
an increase in your sales so let's get
right to it
[Music]
real quick reminder take advantage of
the free weekly print on demand giveaway
two winners are going to be selected and
announced this sunday and they're going
to receive a license to merge titans
upload automation merch ninja print
on-demand research tools all sunsets
premium pre-made graphics and bubble
scout the only red bubble niche research
and validation tool you'll find a link
in the description also while you're
down there take advantage of my 8 day
print on demand mini course and join my
print on demand facebook group if you
haven't already
all right so let's get to these five
tips and right off the bat my first tip
i always think in terms of like a logic
tree and like a hierarchy of like what's
most important first and this had to be
tip number one for me because i don't
think any of the other tips are gonna
matter if you don't follow tip number
one tip number one is follow the
customers this is obviously very
important guys because we need the
customers to know that our products
exist and what better way to get them in
front of the potential customers
than to follow them wherever they're
comfortable shopping online if we have
the ability to sell on those platforms
do it right
the biggest e-commerce platform right
now is amazon so can we sell on amazon
yes we can there's multiple ways so take
advantage of that another popular
website etsy you know etsy's huge with
print on demand now sell on etsy sell on
ebay sell on redbubble sell anywhere
that customers are going to purchase the
products that you intend to sell
remember guys we can't make a sale if
they don't know your product exists and
on the contrary
you know i'm not against starting your
own website and literally like creating
your own online real estate the issue is
getting it in front of people making
people aware that you exist it's a lot
harder
to start your own domain
and make your own store
as opposed to just making a you know
listing on amazon.com having a url that
google's going to index and give
favorable placement in search results
right there's a big difference between
the two um you know search engine
optimization is a whole thing it's a
whole multi-billion dollar
a year industry uh for good reason
because it's not easy to gain visibility
in the search engines especially with
like newer websites so i recommend
following the customers you're typically
going to follow them to the major
e-commerce websites
speaking of that according to similar
web which does a great job of estimating
traffic to these websites
as of right now over the last six months
amazon's had an estimated 2.46 billion
total visits and is trending up
etsy
397 million total visits in the last six
months trending up by one point three
percent so etsy's had the biggest
increase out of these three and ebay
trending down one point seven two
percent over the last six months but
seeing 783 million
uh estimated visitors so as you can see
ebay is almost doubled etsy up so don't
sleep on ebay as a place to sell your
products
tip number two
occupy more online real estate now i'm
claiming that i coined that phrase i
don't know if other people have said it
i'm sure you know with as many people
that are alive today other people have
probably said it but
i swear it popped into my mind and it's
an original thought and all i'm really
telling you to do
is
sell
in multiple places you know what i mean
it's one thing to sell on amazon and
then i'm like did you sell on etsy no
why would i sell on etsy i'm already on
amazon well
put yourself in the shoes of your
customer
go to google do a google search
and type in what your product is
and see if
amazon
the the amazon link shows up on the
first page of google by the way there's
no guarantee that you're going to show
up on the first page but sometimes it's
an amazon link sometimes it's an ebay
link sometimes it's an etsy link
sometimes it's something else
it's not easy to rank that high on
google and again there's never any real
guarantees if we're talking organic
placement but guess what
if you sell on all the big e-commerce
websites the likelihood of you
filling up page one with links to your
products goes up
okay and also if you go to all the major
e-commerce platforms and search for your
product well you don't even need to
waste your time searching for your
product on the platforms where you know
you're not selling because guess what
you're not gonna find it you're not
there uh you don't know where your
customers prefer to make purchases take
that into account and if you can do it
efficiently
try to try to be on all the major
platforms you know what i mean you don't
need to be on all the small platforms
because if they're not getting a lot of
direct traffic then they're relying on
google for their traffic and if google's
not giving them favorable placement well
it's going to be reflected in your sales
on those platforms okay tip number three
is to double down on what's working i
think this gets overlooked very commonly
and it's something that didn't dawn on
me until i was a couple months like
maybe three or four into my
print-on-demand journey which by the way
i mean it dawned on me pretty early uh
all things considered i think
and this is really just means you know
it's it's specific more or less to
platforms where you have to be strategic
in what you list like merch by amazon
doesn't let you just spam their catalog
with listings they limit what you can
sell and they increase it over time ebay
is pretty similar ebay doesn't just let
you list infinite things uh they put
caps on everything that you can list and
they kind of gradually increase it over
time so
your slots your upload slots matter
and you can list
you know the next random thing that pops
into your mind
or
double down on what's working
now what's cool is on amazon even if
you're not in a niche you can use the
bsr the best seller ranked data point
and kind of evaluate what's working
based on other people's sales you know
it's cool they kind of let you spy on
other people's sales you don't even have
to be the seller
on platforms like most other platforms
basically non-amazon platforms uh you
can't make as well of an educated guess
on how well something's selling because
they don't expose the best seller rank
but typically in search results the best
sellers are at the top and then it kind
of just fades away as you scroll uh so
double down on what's working guys this
is best illustrated here so here i've
got an example and let's just pretend
that we are in merch tier 10 we have 10
shirts listed for sale in 10 different
niches and we just made a sale so we go
and i'm recommending you know maybe you
even do a keyword search evaluate the
competition and you notice like okay
here i am and here's everybody else and
i occupy
one spot in search results in this niche
that i know makes sales because i just
made a sale or maybe i made multiple
sales well what if i go from being one
of 10 sellers and i have no control over
everybody else that's selling but you
know what i do control is how many i
sell in this niche so if i'm one of 10
what if i upload 10 more now this is a
little bit extreme and i'm not saying
upload the same design over and over
again but what if since you know this
niche
is selling you just made a sale and you
know if you made multiple sales uh
you're collecting even more data and
it's even more qualified to maybe do
this
and what if you upload 10 more shirts so
now you went from 1 in 10 10
to being 11 out of 20 which i can't do
that math off top my head 55 i guess i
could have
long day long day um so you can increase
your
uh possession or domination
of the serp the search engine results
page
through doing this they're just
submitting new products in that same
niche where you know
that you can make sales because you've
just made a few okay so you're carving
out a bigger piece of the pie inherently
and this is something that you know i've
been doing for a while uh just doubling
down on what works think about it or you
can just keep uploading to random niches
and not making sales right it's like
well if you have to choose between the
two this one you have validation go for
it try to double down on it right it
costs you nothing especially with print
on demand
tip number four
okay this one
i'm a big fan of as well and not that
many people i don't think do it so this
is very easy study what works study what
works think about it if you're feeling a
little lost like i'm not getting sales
why do i see everybody else getting
sales guys you know what i'm about to
show you you already know this
go to the platform you're selling on and
do a keyword search for whatever you're
selling
look at the search results
pretend that you're not a seller pretend
you are a customer go back to square one
before you started your journey remember
how we used to think as customers then
we started we switched our mindset to
thinking as sellers now go back to
thinking as a customer it's okay to do
this
now that you're thinking as a customer
look at your competition
the stuff at the top of search results
guys is typically there for a reason now
there's going to be some ads of course
but also the organic best performing
listings also tend to rise to the top
right it's these algorithms are written
to
put the right thing in front of the
customers and how do they know what the
right thing is these algorithms aren't
human they're just code well
if they can measure
impressions and
clicks and conversions and assign weight
to them they can typically figure out
like based on you know how many listings
are getting clicked on these keywords
and how many are getting purchased on
these keywords they can figure out what
people are most likely to buy and that's
what they're gonna tend to put in front
of customers doing a keyword search on
those keywords okay so study what works
now this this tip is almost like a broad
catch all right because
you don't need to like rip off and copy
what people are selling but like in this
case etsy you know are these listings
running a sale what's the average price
point are they offering free shipping
how do they frame their thumbnails study
their keyword strategy nothing is off
limits guys
all right tip number five this is the
last tip for this video by the way if
you've liked this information so far
please let me know in the comments below
give me some feedback if you have
questions et cetera also drop a like on
the video which helps it in the
algorithm so tip number five is
design
for search results okay again put
yourself in the customer mindset or keep
yourself in the customer mindset
scroll through listings in search
results and see if you notice a trend
amongst the best sellers because i'll
bet you you do okay evaluate
what looks best in search results
and remember your customer your
potential customer has so many options
so how are you going to compel them
of all the options to click yours you
don't have to be the world's best
designer a lot of times it can come down
to simple changes like hey does my
design have text in it if i have text in
it is the contrast good between the
background and the foreground is the
font big and easy to read typically i
mean it doesn't have to be huge but is
it easy to read because nobody's reading
your title and no one's stopping to
squint
to see
what your text says it needs to be easy
you know what i mean and whether they
know it or not whether we know it or not
we've shopped online uh like we're
subliminally making decisions at like a
rapid pace like in microseconds i think
we're just trained to do it over time
the more we interact with these
computers so just play the game
understand how our brains work do our
best to understand i mean i don't have
an exact understanding but i know that
you're going to convert at a higher rate
if you design for search results because
nobody's going to click your listing
just to read your design right if they
need to click to read the design it's
just not happening no one wastes their
time doing that they typically make a
decision of what they're going to buy
from search results because what happens
when you click in search results you
deviate away from the options and now
you're kind of like in a one-to-one
relationship with that product and you
being the buyer so you really have to
win this war in search results and you
can optimize your designs and there's a
number of different ways of doing it
guys like look at this example really
quickly on a website like etsy where you
control your thumbnail you know on
amazon you have to have the white
background so it's a little bit
different on etsy though
what if you trick out your primary
thumbnail by just adding a background
just one little change look at the
difference there and you don't have to
do like one background you know you can
figure out what works best with
the product you're trying to highlight
and sell
so here i've got a couple examples you
got like a brown background a blue
background even another white background
just a little bit different than the
standard flat plain white background
that by the way is the default on flat
mockups because of amazon if it wasn't
for amazon they'd probably default to
one that looks a little bit different
and pops a little bit more off the
screen but guys
any little changes like this
are gonna have a positive effect on your
click-through rate okay so just take my
word for it go ahead implement some of
these changes and thank me later because
it does make a difference and yeah it
takes a little bit more time but
it's my personal belief that number one
if you templatize it it doesn't have to
take that much more time it takes as
much time as you make it take so always
focus on getting things done more
efficiently but then also templatize it
meaning make a template and literally i
just used to copy paste flat mock-up
magic wand background off i would apply
a drop shadow but you can copy paste
layer styles in photoshop so right click
add layer style and then
save as you know it took maybe 30
seconds per listening and the increase
in click-through rates which leads to
more sales
made a huge difference i think it was
easily justifiable to do something like
that so anyways guys and you can do more
i'm just keeping it high level for this
video but that's all i wanted to cover
in this video guys thank you for
watching please if you haven't already
drop a like and subscribe if you're not
already i really appreciate that by the
way before i sign off wanted to remind
you i wrote a full print on demand
course where i share tips like this with
you along with a lot more stuff i mean
well over 100 lectures constantly
updating it constantly adding new stuff
if you would like to learn how i make
six figure print on demand sales every
single year and clone my exact approach
to start scale and automate your print
on demand business check it out there's
a link in the description guys
thank you for watching please have a
great rest of your day and i'll see you
tomorrow
you