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FEELING A LITTLE RUN DOWN?
TIRED IN THE MIDDLE OF THE DAY?
NEED THAT EXTRA ENERGY BOOST BUT
COFFEE IS JUST NOT CUTTING IT?
MAYBE IT'S EARLY MORNING AND YOU'RE READY FOR THAT REFRESHING
CHOCK FULL OF GREAT TASTE ENERGY EDGE BUT YOU DON'T WANT SUGAR OR
UNHEALTHY SUGAR SUBSTITUTES TO GET YOU PUMPED.
WELL, OUR NEXT GUEST HAS TAKEN ENERGY TO A
WHOLE NEW TASTY LEVEL.
HERE TODAY FROM LA INDUSTRIES IS
CESAR DE GHOUY.
DEVELOPER OF LA FUEL.
IT'S SO GREAT TO HAVE YOU IN THE STUDIO.
THANK YOU FOR INVITING ME HERE.
YOU KNOW THIS IS REALLY AN INTERESTING PRODUCT.
I'VE GOT TO START WITH HOW YOU CREATED IT
AND I TASTED IT IN THE GREEN ROOM AND THIS GUM HAS GREAT
TASTE.
WELL, WE CREATED THIS PRODUCT IN 2008 WITH MY FATHER AFTER A TRIP
TO USA.
OK.
AND WE FOUND OUT CAFFEINE CHEWING GUM THAT WAS DEVELOPED
FOR THE US ARMY AND WE FIGURED OUT IT WAS QUITE A GOOD IDEA SO
WE BROUGHT IT TO EUROPE AND WE CHANGED THE FORMULA SLIGHTLY TO
MAKE IF SUGAR FREE, ASPARTEN FREE, WITHOUT ARTIFICIAL
ANTIOXIDANTS.
WE WROTE A GOOD AMOUNT OF CAFFEINE INTO IT.
WE BROUGHT A GOOD AMOUNT OF TASTE
AND HERE WE ARE WITH OUR PRODUCT.
DOES IT HAVE SIMILAR RESULTS TO LIKE A CUP OR TWO OF COFFEE?
YES AND NO.
BECAUSE BASICALLY WE HAVE THE SAME AMOUNT OF CAFFEINE
AS IN A CUP OF COFFEE BUT IT WORKS IN A TOTALLY DIFFERENT
WAY.
WHEN YOU DRINK COFFEE OF WHEN YOU DRINK AN ENERGY DRINKS,
THE CAFFEINE YOU DRINK IT AND IT GOES THROUGH YOUR STOMACH AND
THEN IT TAKE 30 - 45 MINUTES TO MAKE SOME EFFECTS.
SO, CAN YOU AFFORD WAITING 30-45 MINUTES.
SOMETIMES NOT.
DEFINITELY NOT.
BUT IF YOU HAVE A CHEWING GUM WITH CAFFEINE INTO IT IT WORKS
DIFFERENTLY.
IT WORKS THROUGH SUBLINGUAL ABSORPTION.
AND THE ENERGY GETS DELIVERED IN LESS THAN 5 MINUTES SO WHEN YOU
ARE TIRED, 5 MINUTES AFTER IT'S DONE.
THAT'S PRETTY AMAZING.
SO, IN THE NOWADAYS WHERE WE CANNOT AFFORD BEING TIRED WHERE
WE HAVE TO BE SHARP AND NEED ENERGY RIGHT NOW, THIS IS WHAT
YOU NEED.
NOW, I WAS READING ARTIC MINT HAS A REALLY CROSS SECTION OF
FOLKS WHO LIKE IT.
IT'S NOT JUST YOUNG ADULTS.
EXPLAIN THAT BROAD APPEAL THAT IT HAS.
WELL, IT'S VERY EASY.
THE TASTE IS KIND OF MENTHOL, SO EVERYBODY
LIKES MENTHOL.
HOWEVER, DUE TO IT'S EFFECTS, LIKE WHETHER YOU
ARE 18 YEARS OLD OR 60 YEARS OLD YOU ALWAYS FIND SITUATIONS WHERE
YOU CANNOT AFFORD BEING TIRED.
IF YOU ARE DRIVING.
YOU MIGHT HAVE THE FEELING YOU NEED TO BE
SHARP.
YES.
OR IF YOU NEED TO WORK OUT OR IF YOU HAVE A HARD DAY AT WORK.
YOU SIMPLY CANNOT AFFORD BEING TIRED
BECAUSE YOU MAY HAVE MEETINGS AND YOU CANNOT WAIT 45 MINUTES
TO GET ENERGIZED.
RIGHT.
SO, IN 5 MINUTES, I TAKE THE GUM, I'M READY FOR THE MEETING.
SO, EVERYBODY LOVES THIS PRODUCT.
YOU KNOW, YOUR PRODUCT MAKES A PRETTY BOLD CLAIM.
YOU WERE QUOTED AS SAYING, TRY OUR GUMS,
GUARANTEED TO CHANGE YOUR LIFE.
ABSOLUTELY.
WELL, WE DIDN'T EVENT THIS CLAIM.
THIS CLAIM CAME FROM CLIENTS, CUSTOMERS.
THEY TOLD US, YOUR GUM IS JUST INSANE.
THIS IS JUST WONDERFUL.
YOU KNOW?
SO, I USED TO BE TIRED.
I USED TO FACE THIS TIREDNESS PROBLEM AND NOW THAT I
HAVE THIS GUM, TIREDNESS IS NOT AN ISSUE ANYMORE.
AND HOW IS IT DIFFERENT FROM SOME OTHER ENERGY GUMS ON THE
MARKET?
WELL, ENERGY GUMS ON THE MARKET MAY HAVE DIFFERENT TASTE, BUT
IT'S NOT A MATTER OF TASTE.
IT'S A MATTER OF HOW MUCH CAFFEINE
YOU PUT INTO IT.
OK?
SO IN OUR GUM WE PUT 100 MG OF CAFFEINE.
HOWEVER, WE MANAGE TO BALANCE THE TASTE AND THE BITTERNESS
BROUGHT BY THE CAFFEINE.
BECAUSE SOME GUMS HAVE THAT BITTER TASTE BUT THIS DOES NOT.
ABSOLUTELY.
IT DOES NOT.
SO, YOU HAVE SOME COMPANIES WHO PUT LESS CAFFEINE BUT OBVIOUSLY
DOESN'T MAKE YOU ANY.
BUT US, WE PUT 100 MG OF CAFFEINE.
IT GIVES A GREAT BOOST AND IT IS GREAT.
SO, THAT IS THE BIG DIFFERENCE.
AND MOREOVER WE ARE SUGAR FREE, ASPARTEN FREE.
WHICH IS NOT THE CASE OF ALL THE PRODUCT LIKE THIS AND WE ADDED
ZILOTAL TO KEEP TO KEEP THIS BRIGHT SMILE.
COFFEE GIVES YOU, THIS IS JUST PERFECT.
I JUST WANT TO KNOW WHERE IS IT AVAILABLE.
WHERE CAN OUR VIEWERS FIND IT?
WELL, BASICALLY WE ARE FROM EUROPE.
WE DEVELOPED IN THE EUROPEAN MARKET AND IN THE
AFRICAN MARKET ALSO.
WE ARE CURRENTLY FOCUSING ON THE
AMERICAN MARKET WITH DISTRIBUTORS HERE SO YOU SHOULD
BE ABLE TO FIND IT IN GAS STATIONS, PHARMACIES, STORES
LIKE THIS, AND ALSO ON OUR WEBSITE
WWW.LAFUEL.COM OK.
WWW.LAFUEL.COM ABSOLUTELY.
NOW HOW MUCH DO I NEED OF LA FUEL TO GET THAT
PERFECT BOOST.
ONLY ONE JULIE.
ONE IS ENOUGH.
OK.
AND BY THE WAY, I WOULD LIKE TO OFFER TO ALL OF YOUR VIEWERS OF
THE BALANCING ACT, ONE FREE SAMPLE, SO FOR THIS THEY JUST
NEED TO GO TO OUR WEBSITE WWW.LAFUEL.COM/FREESAMPLE
OK SO LAFUEL.COM/FREESAMPLE AND THEY GET A FREE SAMPLE
AND BY THE WAY, YOU WANT TO TAKE ONE?
I DO!
AND IF YOU'D LIKE TO GET MORE INFORMATION ON GETTING
YOURSELF ENERGIZED VISIT US AT THEBALANCINGACT.COM
OK, ARE YOU GOING TO TRY ONE WITH YOU .. I'VE ALREADY TRIED
ONE, THESE ARE FANTASTIC.
READY.
TASTES GREAT.
IT DOES.
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