NOT
NOT THAT
NOT THAT SMALL. BUT I ASK, WOULD YOU
MIND JUST INDULGING?
I'VE ALWAYS WANTED THREE-
KARAT DIAMOND STUDS.
I'VE WANTED THESE
FOREVER.
FOREVER.
FOREVER. I HAVE LITTLER STUDS, I
LOVE THEM BUT I WANTED
THE BIGGER STONES.
NOT PREPARED TO SPEND
THE KIND OF MONEY THAT
IT WOULD COST TO OWN
THESE.
THESE.
THESE. WHEN MARY BECKETT SAID
YES, AND WE WENT TO WORK
TO MAKE THEM, AND THE
SAMPLES CAME IN, I WAS
SO EXCITED.
SO EXCITED. THEY SIT PERFECTLY AT
YOUR EAR.
YOUR EAR.
YOUR EAR. THEY'RE NOT PULLING ON
MY PIERCED EAR.
THEY DON'T FLOP FORWARD
ON YOUR EAR.
THE BEST PART ABOUT
THIS, THEY'RE IN SOLID
14-KARAT GOLD.
14-KARAT GOLD. LET ME SHOW YOU WHAT THE
CHOICES ARE.
CHOICES ARE. I'M IN THE THREE-KARAT
TOTAL WEIGHT.
TOTAL WEIGHT. THE SMALLEST ONES AREN'T
THAT SMALL.
THAT SMALL. THEY'RE PERFECT,
THEY'RE PERFECT, ACTUALLY.
ACTUALLY.
ACTUALLY. FOR $29.98, YOU'RE
GETTING 1.5 KARAT
DIAMOND EQUIVALENT IN
EACH EAR.
EACH EAR.
EACH EAR. LADIES, THEY'RE
LADIES, THEY'RE PERFECTION.
PERFECTION. FOR $29.98?URE KIDDING
ME?
$29.98?
$29.98? ARE YOU KIDDING ME?
RIDICULOUS. IF THESE WERE SILVER,
I'M EXCITED AT THESE
PRICES.
PRICES.
PRICES. THIS IS FOUR-KARAT GOLD
WE'RE TALKING ABOUT.
SO TO GET THAT EARRING,
AGAIN, FIVE FLEX PAY.
GET IT HOME.
$10.
$10.
$10. I
$10. I DON'T KNOW THAT I'LL
SEE THESE BACK THIS
YEAR.
YEAR.
YEAR. WE'VE NEVER DONE THIS
SIZE BEFORE.
SIZE BEFORE. AND LADIES, THERE THEY
ARE, THE DREAM EARRING.
THE UPGRADE THREE KARAT IN
EAR.
EAR.
EAR. EVERY WOMAN DREAMS OF
THAT.
THAT.
THAT. YOU'RE NOT SPENDING A
FOR.
FOR.
FOR. A
FOR. A FORTUNE.
A FORTUNE. URE SPENDING TODAY, $70,
BASICALLY.
BASICALLY. $69.98.
$69.98.
$69.98. WITH FIVE FLEX PAYS.
ON THE WAY TO YOUR EARS.
I THINK YOU'LL LOVE
THEM.
THEM.
THEM. I
THEM. I THINK THEY'RE PERFECT.
I HAVE TRIED ON A
MILLION PAIRS OF STUDS
IN MY DAY, AND SOMETIMES
THEY FLOP FORWARD.
THEY LITERALLY GO DOWN.
HAVE YOU EVER BEEN
ACROSS THE TABLE, AND
THE STUD IS -- YOU CAN'T
EVEN SEE IT?
YOU'RE SEEING THE SIDE?
>> Guest: I WILL ADJUST
IT.
IT.
IT. CAN
IT. CAN I
IT. CAN I FIX THAT FOR YOU?
WE DIDN'T TALK ABOUT THE
CONSTRUCTION.
CONSTRUCTION. WE GET SO CAUGHT UP IN
THE BEAUTY OF THESE
STONES, WE FORGET ABOUT
WHAT MAKES THE EARRING
WORK.
WORK.
WORK. SO
WORK. SO THESE ARE SOLID 14-
KARAT GOLD.
KARAT GOLD. START THERE.
START THERE. THIS IS NOT PLATED, THIS
IS NOT PAINTED.
SOL14-KARAT GOLD.
SOL14-KARAT GOLD. THE WAY THE STONE IS SET
UP IN THE BASKET BRINGS
THE MOST LIGHT TO IT AND
PRESENTS IT IN A REALLY
BEAUTIFUL WAY.
BEAUTIFUL WAY. THE PRONGS AT THE FRONT
OF THE STONE ARE RHODIUM
PLATED SO THEY DON'T
TAKE AWAY FROM THE
COLOR.
COLOR.
COLOR. >>
COLOR. >> Host: I WONDERED
ABOUT THAT!
ABOUT THAT! ALTHOUGH THEY'RE IN
YELLOW GOLD, THE PRONGS
ARE IN WHITE.
>> Guest: BUT ONLY THE
PART THAT TOUCHES THE
DIAMOND.
DIAMOND.
DIAMOND. >> Host: THAT IS SO
SMART.
SMART.
SMART. >>
SMART. >> Guest: ON THE BACK,
THE POST IS GENEROUS.
WE'VE DONE THE CLUTCH IN
14-KARAT GOLD BUT
SURROUNDED IT WITH A
SILICONE NESTLER, IF YOU
WILL.
WILL.
WILL. THAT HOLDS THE EARRING
UP FINAL TO YOUR EAR
WITH THE MOST POSSIBLE
COMFORT AND SECURITY.
IT'S NOT GOING ANYWHERE.
>> Host: THIS IS GENIUS.
THE CENTER IS SOLID
GOLD.
GOLD.
GOLD. AND
GOLD. AND THEY SURROUND IT
WITH SILICONE.
WITH SILICONE. AND WHEN YOU PUT IT ON
YOUR EAR, IT'S ALMOST
LIKE A LITTLE PLUNKER.
IT HOLDS THE EARRING SO
IT CAN'T -- YOU WILL NOT
LOSE THESE EARRINGS.
IT HOLDS IT.
WHEN YOU WANT TO TAKE IT
OFF, YOU HAVE TO GIVE IT
A LITTLE TUG.
IT HOLDS THAT STUD IN
PLACE ON YOUR EAR.
BUT THE BEST PART IS HOW
THEY SIT FLUSH.
AND IT FORCES IT TO SIT
FLUSHED ON YOUR PIERCED
EAR.
EAR.
EAR. THEY
EAR. THEY ARE REALLY, REALLY
SPECIAL.
SPECIAL.
SPECIAL. AND I'M GONNA FIND OUT
WHAT'S LEFT IN THE
LARGEST ONES.
LARGEST ONES. LAST WE CHECKED, THERE
WERE ONLY A COUPLE
HUNDRED OF THESE LEFT.
SO YOU JUMP IN.
TREAT YOURSELF TO THEM.
THIS IS DRESSED UP,
DRESSED DOWN, DAY IN,
DAY OUT.
DAY OUT.
DAY OUT. WE'REP WE WERE TALKING
ABOUT THIS YESTERDAY.
BUT IT'S WORTH
REPEATING.
REPEATING. THE VAST MAJORITY OF
WOMEN WHO WEAR DIAMOND
STUDS TODAY, THEY'RE NOT
DIAMONDS.
DIAMONDS.
DIAMONDS. >> Guest: THEY'RE
SIMULANTS.
SIMULANTS. YES.
YES.
YES. >>
YES. >> Host: IT'S THE MOST
SIMULATED ITEM A WOMAN
WEARS IN HER WARDROBE
WHEN SHE'S WEARING
JEWELRY THAT LOOKS LIKE
DIAMONDS.
DIAMONDS.
DIAMONDS. THE RICHEST, MOST
AFFLUENT WOMEN IN THE
WORLD REALIZE THAT IT'S
RISKY WHEN YOU'RE
WEARING A $20,000 STUD
IN YOUR EAR.
>> Guest: I THINK ALL OF
US EITHER HAVE
EXPERIENCED OR KNOW A
GAL WHO LOST AN
IMPORTANT DIAMOND OUT OF
HER EAR.
HER EAR.
HER EAR. OUT OF HER RING.
AND MY FRIEND, LINDA,
GARDENING, LOST A
BEAUTIFUL EMERALD
BEAUTIFUL EMERALD DIAMOND.
DIAMOND.
DIAMOND. IT WAS AN ANNIVERSARY
PRESENT.
PRESENT.
PRESENT. LOST IT SOMEWHERE IN THE
GARDEN.
GARDEN.
GARDEN. NEVER SHOWED UP IN THE
POTATOES OR ANYTHING.
>> Host: OH,.
NO
NO
NO >>
NO >> Guest: AND
DEVASTATED, DEVASTATED!
DEVASTATED, DEVASTATED! SHE SWITCHED TO
ABSOLUTE.
ABSOLUTE.
ABSOLUTE. >> Host: YEP.
YOU DO.
YOU DO.
YOU DO. >> Guest: SHE SAID I
WILL NEVER GO THROUGH
THIS AGAIN.
THIS AGAIN. HER HUSBAND SAID I'LL
BUY YOU ANOTHER ONE.
SHE SAID I DON'T EVEN
WANT IT.
WANT IT.
WANT IT. IF I LOSE IT AGAIN,
IT'LL BREAK MY HEART.
I JUST DON'T WANT IT.
AND YOU FIND HOW MANY
WOMEN --
WOMEN --
WOMEN -- >> Host: HAVE HAD A
STORY ABOUT LOSING A
rPRECIOUS DIAMOND.
rPRECIOUS DIAMOND. >> Guest: YES.
>> Host: I TELL YOU THE
STORY ABOUT THE HAIR
DRESSER.
DRESSER.
DRESSER. IN THE SINK, RINSING THE
COLOR OUT OF OUR HAIR.
THE LADY NEXT TO ME
REACHES UP, MY EARRING!
AND HER HAIR DRESSER
SAID DON'T TELL ME THESE
ARE REAL DIAMONDS.
YEAH, THEY'RE MY REAL
DIAMONDS.
DIAMONDS.
DIAMONDS. SO HER DIAMOND WENT DOWN
THE SINK.
THE SINK.
THE SINK. I THINK THEY HAD A
PLUMBER COME, I DON'T
KNOW IF SHE FOUND HER
EARRING.
EARRING.
EARRING. BUT THE POINT IS THAT
NOBODY WANTS TO LOSE A
VERY, VERY VALUABLE
PIECE OF JEWELRY.
THIS LOOKS VERY, VERY
VALUABLE.
VALUABLE.
VALUABLE. AND IT IS, ACTUALLY.
IT'S IN SOLID GOLD.
BUT HEAVEN FORBID THE
BIG ONES, $35 AN EAR,
RIGHT?
RIGHT?
RIGHT? NOT $35,000.
NOT $35,000. AND SO IT'S SMART.
AND THAT'S WHY AGAIN,
WOMEN WHO CAN AFFORD THE
DIAMOND ONES ARE NOT
BUYING THOSE.
BUYING THOSE. THEY'RE BUYING THIS.
>> Guest: I WOULD
CHALLENGE YOU EVEN TO
FIND JUST A 14-KARAT
GOLD EARRING.
GOLD EARRING. NO STONE.
NO STONE.
NO STONE. AT THIS PRICE.
>> Host: RIGHT.
>> Guest: GO TO THE MALL
AND LOOK AROUND.
JUST A 14-KARAT GOLD
BALL.
BALL.
BALL. A
BALL. A LITTLE BALL EARRING IS
GONNA BE MORE MONEY THAN
THIS AND WEIGH LESS THAN
THIS.
THIS.
THIS. >>
THIS. >> Host: JUST TO GET THE
SETTING.
SETTING.
SETTING. A 14-KARAT GOLD LITTLE
SETH.
SETH.
SETH. >>
SETH. >> Guest: I LOOKED AT
THAT ON THAT WEBSITE
WHERE WE ALL SHOP, AND
$129 WAS THE PRICE OF -
WHERE WE ALL SHOP, AND THE WAS THE PRICE OF -
WHERE WE ALL SHOP, AND THE SETTING. PRICE OF -
>> Host: THERE YOU GO.
2,000 GONE.
2,000 GONE. A COUPLE HUNDRED LEFT IF
YOU WANT THE LARGER
ONES.
ONES.
ONES. YOU
ONES. YOU WILL LOVE THEM.
I THINK MY FAVORITE
THING IS REALLY HOW THEY
FEEL SO GOOD IN YOUR
EAR, YOU WILL FORGET
YOU'RE WEARING THEM.
I ORDERED A PAIR, I WENT
BACK, AND I SAID I'M
GETTING ANOTHER PAIR.
WITH MY LUCK, IF I LOSE
ONE, I'M GONNA BE SO
BUMMED OUT.
BUMMED OUT. I KNOW I WILL LIVE IN
THESE EARRINGS.
THESE EARRINGS. I KNOW I'M GONNA WEAR
THEM ALL THE TIME.
FOR THIS PRICE, I
THOUGHT I'M GETTING A
COUPLE, I HAVE THEM,
THEY'RE GOLD.
THEY'RE GOLD. I LOVE WHAT PAUL JUST
TOLD US.
TOLD US.
TOLD US. THE PRONGS ARE IN
PLATINUM.
PLATINUM.
PLATINUM. THAT RHODIUM, AND THAT'S
WHY THEY'RE SO WHITE,
THEY DON'T TAKE AWAY.
THEY'RE KIND OF TWO-
TONE.
TONE.
TONE. THEY'RE WHITE AND
YELLOW.
YELLOW.
YELLOW. THEY LOOK GREAT WITH ALL
JEWELRY.
JEWELRY.
JEWELRY. I LOVE THAT.
SO SMART.
SO SMART.
SO SMART. VALERIE IS WEARING THE
SMALLER ONE.
SMALLER ONE. HOW GREAT DOES THAT
LOOK?
LOOK?
LOOK? >>
LOOK? >> Guest: THEY DON'T
LOOK SMALL.
LOOK SMALL. >> Host: THEY DON'T.
>> Guest: I THINK
THERE'S AN ARGUMENT FOR
ALL THREE.
ALL THREE. >> Host: FOR SURE.
>> Guest: I THINK IN THE
2.5 KARAT SIZE, WE'RE
TALKING ABOUT, YOU KNOW,
WHEN YOU WORK AT THE
OFFICE, MAYBE YOU'RE AN
ATTORNEY OR A PHYSICIAN
OR A NURSE.
OR YOU'RE GOING TO A
SCHOOL MEETING.
SCHOOL MEETING. THEN THE NEXT SIZE UP
YOU WANT WHEN YOU'RE A
LITTLE FLASHIER.
LITTLE FLASHIER. AND THOSE BIG, BEAUTIFUL
THREE KARATS, EACH EAR,
THAT'S FOR GOING OUT
WITH THE GIRLS AND GOING
ON A DATE WITH YOUR MAN
THAT'S FOR SHOWING OFF.
>> Host: EVERYTHING.
THIS WILL BE YOUR
SIGNATURE EARRING.
SIGNATURE EARRING. YOU'LL SEE ME WEARING
MINE ALL THE TIME.
I'M SO EXCITED TO GET
THEM.
THEM.
THEM. AND
THEM. AND YOU HAVE LOTS OF
STUDS.
STUDS.
STUDS. I
STUDS. I LOVE STUD EARRINGS.
THE WHOLE SHEBANG.
I DON'T HAVE THREE
KARATS LIKE THIS.
I DON'T HAVE THIS SIZE.
WHEN I SEE THEM, THEY'RE
SO PRETTY ON TV, IN
PERSON THEY'RE AMAZING.
THEY'RE CUT TO
PERFECTION.
PERFECTION. IT'S THE CUT THAT JUST
ABSOLUTELY TAKES