- I love that my number one looks like a four.
It's good.
(upbeat music)
How to get your first sale.
Today's video is gonna help you get over the hump.
I know a lot of you guys are struggling.
You have a product, you have an idea, you wanna
get a customer.
Maybe you've talk to a customer and they said no.
Come back later when you got more developed
'cause you're trying to pre-sale.
Or you're just scared that you're gonna sound sales-y.
I get it.
I mean the last thing you wanna do is just be that
sleazy, car dealer sales guy.
But I know that nothing happens 'til a sale is made.
In this video, I'm gonna walk you through a very simple way
to get your first sale, to make it feel effortless
and to get you going, 'cause it's an exciting thing.
You know, when I was building Flowtown,
It was a social marketing application.
I was like, how do we get in front of small businesses
to get their involvement.
Involvement or support or whatever you wanna call it,
essentially, I wanna get their money.
We had this crazy idea of hosting lunch and learns.
The thought was simple, if I can get them in a room,
teach them a lot of cool stuff and get them excited
about the opportunity, then hopefully they would say,
man, this stuff sounds great, we don't have time to do it.
Do you guys offer a tool or a service to get it up for us?
And that was our approach.
So pretty much for the first six months of Flowtown,
we hosted a bunch of lunch and learns,
we had customers come in we created
a bunch of value for them, taught them some really advanced
neat conversion stuff and at the end they were like,
hey, we need a tool to help us with this.
That was our in.
So I got good at selling without selling.
That's what I wanna share with you guys in this video.
The first one is the belief.
You know, if right off the bat, if you're sitting there
going, but I don't wanna sound sales-y,
you're kinda messed up.
You're gonna have a hard time because you may not
realize it, when you talk to a customer and your goal
is to get an order, to get them to part with their money.
And if in your mind, you're thinking, I don't
wanna sound sales-y, it's gonna come across.
It's just gonna be the way it is.
You're not even gonna realize it but you're gonna be
hesitant, you not gonna have that confidence.
You're gonna be worried that they're gonna think
you're ridiculous and all of that is gonna come across
in the way you communicate.
So step one is don't connect sales to being sales-y.
The way I look at it is you're just giving them
the opportunity for you to help them.
And if you say wow, my product, my tool, my service,
I know it serves my customer, I know it can be
helpful to them, then it's you're ethical responsibility
to actually make the offer.
So that's number one.
Two is ask for advice.
You know there's this great quote by Pitbull
that's "Ask for advice, get money twice,
"ask for money, get advice."
I just love that.
Yes, I quoted Pitbull.
'Cause it works for customers as well.
You know, when you're trying to understand
if they're an opportunity for you to serve them,
then just ask them for advice.
Ask them, hey, I'm just curious to get your feedback
on what are some of the challenges you're having.
And they just start this conversation, interaction.
They start telling you all of the friction points
in their life, in their business and in their work.
And that's your opportunity to say hey, well I heard
what want you were saying here, we actually got this tool
I love to tell you about if you're open to it.
And you get permission to present it.
So ask for advice, get a customer.
Number three is no means not yet.
Okay, so I want you to flip the whole no
and understand, when a customer says no
it really just means not now, not yet.
Whatever problem you solve is not a priority for them.
That is it.
It's not a personal attack on your presentation skills,
on you as a human being, on the quality of your product.
It is just, I have priorities in my life,
what you're trying to offer today doesn't fit
the goals and the dreams that I have set.
But it's not no forever, it's just not yet.
And to me, that's your opportunity to learn
what could you've done better.
If somebody says no or they give you objections,
you just need to understand that that's what you need
to overcome in the next conversation.
If they say, wow, it sounds expensive, then you
didn't explain how much value it was gonna deliver
so that the cost or investment that they're making
is a fraction of the upside that they're gonna get.
So remember, no means not yet and it really means
your opportunity to learn.
And fourth for me is it's a numbers game.
You know, I believe that
the world is essentially a funnel.
From recruiting people to raising money
to business development to sales.
So you wanna have a wide top-of-funnel,
meaning that if you have one potential customer,
if you're like man, I really want this customer
and if they become part of our product
and use our product, that's it.
If you have one, do you realize how crazy that sounds?
You're gonna hinge the whole success, your happiness,
your team's ability to actually interact with a customer
based on customer, no way.
Go wide, go 50, go 100.
Make it a game, talk to a lot of people.
Get advice, ask for the sale, make the offer.
And trust me, if you go to a lot of people
and they don't buy, that's a good signal
that you might wanna change up your offer.
But trust me, the more people you have
at the top of the funnel, the easier it is.
So real quick recap for all of you guys.
It's belief.
You wanna have the belief that selling is not sales-y.
That's number one.
Two is ask for advice, get a customer.
Three is no means not yet and it's you opportunity to learn.
And four is numbers game.
I want you to think wide funnel, the whole world
is a funnel, make sure you start with 25
potential customers and talk with them.
I hope this video, you found it useful.
I'm really excited to hear from you below in the comments.
I wanna know if you got your first sale.
Did this video help you reframe some of those beliefs
that were stopping you from taking action?
Leave a comment below.
Let me know, can't wait to hear from you.
As per usual, I wanna challenge you to live
a bigger life and a bigger business.
And I'll see you next Monday.
Cheers.
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See you next week have an incredible day, we'll talk soon.
Cheers.