Get more sales on Etsy. Actual Etsy customers tell us the important secrets ?
A major thing that prevents customers buying online is trust, I am sure we have all had horror
stories and can be a little weary about buying So as an Etsy seller if we can know the things
that we can do in our shop to help our customers realise we are a trustworthy shop then that
has to be good to help us get more sales Great news, eRank did another super secret survey
of real Etsy buyers where we could ask them all the important questions to get into their minds
to help us improve our shops with the things that matter for them?Now although I also work for eRank
this video is not sponsored by them, but I do have exclusive access to these results, only myself and
my friend Starla Moore will be sharing these exciting results with you, but more about that
at the end, you want to know these results right? Lets start from the least important and work our
way up to the factor that 81% of real Etsy buyers said made a shop more trustworthy ??First with
each under of Etsy buyers saying were important factors we have 5 factors, from least to most
?The shops Logo, Sellers Bio Picture, The shops name, the sellers full name and the shops location
?Now the good news is although these things do not have a massive impact on buyers finding your shop
trustworthy they are all things that you pretty much only have to fill in once and forget about,
so it is well worth making sure these are all filled in??Your shops logo can help you
with branding that you can add across business cards, social media and all sorts of places so
it can be good to think about this, but you can quickly make a free logo somewhere like Canva if
you are just starting out and perhaps come back to this later ??Your shop name although is not
a massive factor in trustworthiness can really help repeat customers be able to find you again,
if you can think of something easy to remember and most importantly to be able to sell then your shop
name really can help you get more sales. Also it is a good idea to check and see if you can
get social media pages and even a URL in your shop name ??Your photo, name and location can
help people get to know you a bit as the artist, this is becoming more important as Etsy buyers
are really trying to make sure the items they buy are handmade, showing you can really help here,
and really important to put the correct location, in a future video I will talk about what customers
thought of buying from an international shop (dont worry, its good news) so do not try and lie about
your location in hope sellers will like it. They wont care much and Etsy will really not
like it ??Now we are getting to the factors of middling importance, there are 2 here ?At 34% we
have product videos ?Videos are still kind of new on Etsy so customers are not expecting them yet,
but as time goes on Etsy really seems to be putting importance on videos so it is worth
at least thinking about some videos for your star sellers. There are many tools that can help
make simple videos and the great news is you can reuse the videos across some of your social media,
so I think adding videos as part of your workflow will not be a waste of time ?at nearly 40% we have
the about us section ?This is really great to hear that buyers are looking at that section. This is
a place to really sell yourself as the artist. Tell them about what inspires you, your workshop,
why you love what you make. If they can fall in love with you then you are way there to the sale,
and to not just a repeat customer but perhaps even a avid collector of your work. And the
about us section is something you dont have to update that often, so you can take a bit of
time to craft something really interesting here ??Finally we have the top 3 factors that make a
Etsy shop seem more trustworthy for a buyer?What do you think they are? Let me know in the comments
what you think are the most important factors and see how well you think like a buyer ??In 3rd
most important place at 68.2% is Product Photos ?Yes, photos are so so important. They are the
thing that people first see on the search page, they are they only way they get to see your item
and now customers are saying that they are very important in feeling trust towards a shop ?As a
Etsy seller we should always be trying to take the best photograph. But also interestingly
there is a trend over time for people not wanting overly slick photographs. Yes, with
cameras and phones nowadays there is no excuse for taking bad photographs, but 200 identical
photographs with the colour edited in photoshop does not instil trust in the customer, make sure,
where possible your photos show your items warts and all, your main photo can be more polished but
you have 9 other photographs, I actually do not even edit some of my other photographs,
this is not JUST me being lazy - but it also shows the customer that these are my items made by me,
an artist not a photographer, and I have not just downloaded the photos from ali express ?? 2nd
place in the most important factors that buyers feel make a shop more trustworthy,
oh its getting exciting?At 69.8% is star rating, this is not star seller but the stars and numbers
of reviews. Again you can see this on the search results page and in your shop so it is something
right there in the face of the buyer ?Obviously we all know now and again we are going to get a low
star rating because you cant please everyone so I am sure buyers know and dont expect perfection but
good customer support is really important So important that in 1st place of the most
important thing that buyers say make a shop more trustworthy with 81% of buyers saying this was
important to them is Drum roll please
Reviews! ?So that goes along with the 2nd place. Buyers are not just looking at those
stars but it is actually great news that they are digging down and looking at the
actual reviews ?This means any negative reviews you have the chance to answer to,
and if you make your replies with the future customer in mind then you can reassure them
that you did everything you could to help that customer ?And even better news is that
good review actually help your shop with Etsy counting that towards your customer and market
experience score which actually helps all your listings rank a little higher in search which
hopefully leads to more sales and more reviews. ?I actually have a video all about your Etsy
reviews as this is such an important subject The eRank survey is a annual survey of actual
Etsy shoppers. Over 1k customers kindly filled in our questions and we have a
whole load of helpful and interesting insights to hopefully help you grow your
Etsy shop. ?My friend Starla Moore is sharing even more insights from some of these great questions,
check out this video and learn even more about your customers and tell her I sent you. If you
enjoy hearing what real customers think then you need to subscribe to us both and hop over to
eRank.com to sign up for a free account for one of the largest suites of tools to help Etsy sellers
including the keyword tool where you can see what keywords actual shoppers are searching for