Are you looking to use your Instagram account for business?
I'm going to break down why it's essential to have a business
account if you're doing any kinds of sales on Instagram.
And stick around to the end where
I teach you the one thing you should never
do on a business account.
Make sure you subscribe, and hit the bell so you
get notified of my Instagram videos
that I release here every Monday.
I'm Sue B. Zimmerman, and I have taught
thousands of business owners how to make money on Instagram.
And today, I'm going to teach you
how to create a business account on Instagram.
[MUSIC PLAYING]
Switching to a business [? account-- ?] by default,
you always start as a personal account.
So set that up and then switch it to a business account
by following the steps.
One of the best parts of switching
from a personal account to a business account
is that you get to keep all of your content.
Let me show you how to switch.
Tap into the three horizontal bars
to take you to the back end where the settings are.
And just scroll down where it says
Switch to Business Profile.
One contingency is that you have to have an active Facebook
account to sync your content.
So once you go ahead and select Switch to Business Account,
Instagram is going to have you connect to Facebook.
And you can also connect your Instagram account
to one Facebook page.
So let's be clear, most likely you're
going to be linking it to your personal Facebook account.
But if you want to link it to your business page,
you need to make sure that you switch it.
You can only link one Instagram account to one business page.
When connected, the posts that you share on Instagram
will be shared to that Facebook page.
So you want to make sure that that page has all
your current contact information, your location,
and anything else that's important, because it's
directly linked to Instagram.
And that's what's going to show up there.
Why you need a business [? account-- ?]
[? insights-- ?] OK, so you want to tap into those horizontal
bars.
Tap into your [? Insights. ?] And spend time
here looking and seeing from all of your Instagram effort
what's working.
What day of the week is the best day to post?
What time of the day is the best time to post?
Look at your content and see which
posts are getting the most engagement, which stories are
getting the most engagement.
And then you can head on over to your audience.
And you can look at those top locations, the age range,
the gender, and when your followers are
most active on Instagram.
I'm curious.
Do you already have an Instagram account,
or are you starting a fresh one?
Quick [? Replies-- ?] Instagram recently rolled out [? Quick ?]
[? Replies ?] and I love this feature.
It's a text expander for commonly asked questions.
If you want to know more about [? Quick ?] [? Replies, ?] I
linked that video for you.
So here's a commonly asked question.
Someone's asking for more information,
and I created a quick reply.
I'm typing the word guide, tapping on the blue,
and there is my response, and I'm sending it.
Contact [? info-- ?] if you want to have
contact buttons in your bio, you must have a business account.
And this is how people can get in touch with you.
If you sell products, you 100% want to sell them on Instagram.
And you have two options--
shoppable posts in your feed and shoppable tags in your stories.
I have a few videos of how to sell your products and stories,
and how to connect your products to a Facebook catalog.
Don't let this scare you.
I've linked exactly how to do it in videos below.
Swipe [? up-- ?] the swipe up feature
is one of the easiest ways that people
can toggle from your stories directly to your website
or where you're trying to send traffic.
Right now, it's only available to accounts
with 10,000 followers or more, or if you
have a verified account.
But this extra link can be a huge help
in driving more traffic to your website.
If you don't have 10,000 followers,
that means you don't have to swipe up feature.
So this is where you want to get creative with your call
to actions on your clips and your stories.
And one thing that has worked really
well is by saying, send me an Instagram direct message,
if you're interested.
If you create those quick replies,
you will be able to quickly respond to common questions
that you're getting asked.
Remember that thing I told you at the beginning of the video
that you should never do?
You should never, ever use bots on Instagram.
I know it's tempting to grow your account at a very
fast pace to get to 10,000 followers,
but those bots will ultimately hurt your engagement
and not serve you.
Keep posting great content in your feed
and sharing valuable stories, and your account
will grow organically.
If you're looking to create a strong Instagram
strategy this year to make money on Instagram,
grab my free 2019 strategy guide.
The guide will totally empower you for success on Instagram.
Did you like this video?
Subscribe and give me good vibes.
Let me know in the comments below which
one of these features are you most excited about using
for your business.
And I'll see you in the next video.