Worried that your bio is falling flat on Instagram or that no one
really knows what you do or maybe you just keep changing
your bio over and over and over again because you just can't
lock in on something that feels right? Okay, so with the limited
character count on Instagram and so much to try and say I know
it's really tricky to find a bio that actually works like you
know, that doesn't just help you look good but actually helps you
gain followers and clients which is the point right so in today's
video, I'm going to break down the four main areas you need to
focus on to make sure your bio hits the mark plus, I'll also
give you one bonus way of sharing way more information
without having to speak in emojis!
As a copywriter and personal branding coach, these tips have
been proven over and over again with my clients, my students and
even my own profile because yes, I do practice what I preach. And
they have resulted in a lot of inquiries and signups and sales.
So if you're on a profile isn't doing that yet, I'm really glad
you found this video. Now before I dive in, please be sure to hit
subscribe and the bell next to it so you don't miss out on any
of my weekly videos on content strategy, social media and
building a profitable personal brand. By the way, if you want
more Instagram tips, check out the playlist up there, which is
jam packed with way more tutorials for you and it keeps
growing.
So element number one is your name and search friendly title.
So this is such a key thing to focus on that a lot of people
miss the mark on because you might not realize that your name
in your Instagram bio is actually searchable. So when
people are looking up a certain thing like for me, they're like
personal branding coach. If personal branding coach is in my
name on Instagram, people can actually find me like I might
pop up in their search results. So what I generally recommend is
you have your first name there, or if your name like your full
name is really easy to read and it's in your handle and you
don't even have to you could literally just put your title in
the name spot especially if it's really long so for me I have Kat
- personal branding coach and I find that helps because everyone
thinks My name is Kate because Kat Elizabeth next to each other
look like Kate ...but anyway, that's a whole different thing.
So I want you to first of all have a think about what is your
you know, keyword friendly title that people might be searching
for. And if you can fit it go your first name then that.
Otherwise, just use that search friendly title if your name is
in your handle.
Element number two, Your "what", "who" and "so" one-liner. Okay,
so this is a really powerful way of sort of like summarizing your
bio in very few words and I have experimented with this a bit and
I find that this was just such a game changer for me. So the
formula works like this. Essentially, you can definitely
shake it up and if you need to change it up for character count
or just like to make it sound more like you, that is totally
fine. I'm gonna give you the basics, then I'll let you roll
with it, I do [thing] for [avatar description] so they can
[result]. So I do, or for me, I'm like, I help, you know,
purpose driven humans. So that's actually the avatar description.
Build profitable personal brands, that's the thing, so
that they can get paid to do what they love. And if you have
enough characters, like you might, might not depends on what
you're trying to say. You could also add the end they don't. And
then you could also say like, without having to spend heaps of
money or quit their job or you know, but usually there's a
thing that people are trying to avoid as well.
On Instagram often it's very difficult to try and put the
without, but you know, if you have that space, have a play
around with it. And feel free to comment below with you know, a
draft of yours and we can all weigh in and have a look and
give you some feedback. By the way, speaking of well training,
if you want extra trainings on things like ideal clients, brand
messaging, social media and all of that, feel free to come and
join my free Facebook group. I go live every single week,
teaching on a certain topic. And there are also just like a ton
of amazing creative humans in there, who are all really open
to collaborating and offering feedback and all of that, so
I'll include the link to that in the description below. But in
the meantime, let's keep moving on.
So element three is your optional one because it's going
to depend on how many characters you have left at this point. So
I would usually say that it's a good place to either put a piece
of your personality so something a little bit fun, like, I'm
obsessed with shopping at Target or I love tacos, something like
that. Or you might put some extra credibility in there, so
for a while they when I had the space, I would say that I was
the host of the personal branding project podcast. So
this is kind of your little optional extra. And I would
usually say that if you're worried that you're lacking
personality in your, you know, one liner, then add that or if
you feel like you want to add a little bit of extra oomph to
your credibility, then you can do that instead.
Element number four, and this is the case. So I don't want you to
decide on element number three until you have put in element
number four. I know that sounds weird, but I'm kind of just
working my way down the bio. And this final one is key. So you
need to have a call to action and an easy to remember URL.
Okay, a pretty link, I'm going to call it... so the call to
action is the chance that you have to ask people to go
somewhere else to follow you elsewhere. Ideally, it's going
to be either to sign up for your email lists, you know, to
download a freebie, maybe to book a consult with you, and
maybe to subscribe to your YouTube channel or maybe you
have a low cost offer that they might want to check out. So you
need to make sure that that call to action is really clear. Like
you're telling them exactly why they need to click the link
below, kind of they need to know what to expect. And then when I
say easy to remember URL, I mean, it doesn't look right to
have like youtube.com slash lots and lots of letters and numbers
like it just people what what is this, and also it doesn't I
don't think it looks as nice to have like a link tree or
anything. So what I do personally, if I'm not linking
directly to like a sales page or something, I have kind of
created my own link tree using my website. So I just created a
website page that has all of the different links that I would be
using in the link tree, but it's on my website, so it's more on
brand, I don't have to pay any extra for it and it also means
that I can retarget people that visit my website via Instagram
which is really powerful. So I want you to have a think about
what's the best way that you can get that pretty little At the
absolute, you know, worst case scenario, and it's not that bad,
go to https://Bit.ly and create a link for yourself there. And
that's going to be good because you can actually track the
analytics of like, Who's clicking and what they're doing.
And then that call to action, it can be as long or as short as
you want, as long as you get to the point and you let people
know what to expect next. So essentially, once you've got
your one liner in place, and you've locked in your call to
action, if you have spare characters, this is when you're
going to add element three, which is like the personality or
the extra credibility. I hope that makes sense.
Okay, but I did promise you a bonus which is how you can pack
in way more information about yourself without having to blow
the character count and speak in emojis or you know, whatever. So
the key is go Instagram story highlights. I want you to treat
your highlights like different website pages. So for instance,
you can have an about me highlight, then what you can do
is create a series or posts, of stories, I should say, whether
that's five or 10, where you actually introduce yourself in a
logical way, like I want you to tell your own story, as opposed
to like random stuff that you've saved to this highlight over
time. Like I want it to be cohesive. And you may only ever
have those five or 10 slides on there. And you can always update
them if things change. Same thing for like client love, like
you might have one for testimonials. You might have one
for your programs or your services. This means that people
can get all of the information they need, you know about you
without actually having to leave Instagram, which is really
powerful. Obviously, there are still going to be plenty of
people that want to leave Instagram and go check out your
website or you know, chat to you or whatever. That's fantastic.
But really see if you can pack it all into Instagram first
because I have definitely noticed in the last couple of
years people's like browsing habits have really changed and
where no one used to consid r Instagram like a mini websi
e, these days they do. nd sometimes Instagram is the o
ly point of contact someone as with me until like they as
ed him to get in touch and I g ve them my email address.
So they're actually skipping my website all together, which
is like crazy to me because I st ll love a good website. But th
re you go, you've got to give he people what they want. So t
is does not mean you should s ip having a website but I am say
ng see if you can pull all the m st important information over
to Instagram so it's all there in one place. So those are my t
ps for creating a killer Instag am bio plus some bonuses. I rea
ly hope it was helpful, as I sa d, comment below and share
he draft of your one liner with us if you want some feedback.
nd don't forget to check out th se extra videos if you want so
e extra tips on Instagram, soci l media content, strategy a
d more. Thank you so much f r watching. I will see you ne
t time. Bye for no