What’s up?
It’s Emile Ennis Jr. here with Clevver News and Forbes just released a list of the highest
earning Tik Tok stars and warning, you’re about to feel REALLY poor compared to these
teenagers.
And interestingly enough while Charli D'Amelio may have the most TikTok followers, she isn’t
the Tik Tokker making the most money off the app.
Mind you many of these Tik Tokkers who are on top of the Forbes list have only been actively
posting on the app for around a year.
And now a few of them are multi-millionaires… it’s crazy how much can change literally
overnight.
These Tik Tokkers went from going to high school or college and posting videos from
their bedrooms to having their own makeup lines, dropping hit songs, and even hanging
with the Kardashians.
Speaking of hanging with the Kardashians, according to Forbes our girl Addison Rae is
the number 1 top earning Tik Tokker in the business.
Forbes estimated that Addison made over $5 million over this past year on Tik Tok.
While it may seem like Addison Rae is a household name at this point, she actually only uploaded
her first Tik Tok in July 2019.
She was a freshman at LSU when her Tik Tok took off and she ended up dropping out of
school and moving to LA to pursue her career as a full time influencer.
At first her deals were similar to what many influencers get like branded merchandise and
sponsored posts.
But over the past few months, Addison became the main global spokesperson for American
Eagle, launched an exclusive podcast with Spotify, and created her own makeup line called
Item Beauty.
So all of this supposedly added up to $5 million worth of earnings over the past year, making
her the highest-earning TikTok star right now.
Not far behind is the queen of Tik Tok herself, 16 year old Charli D’Amelio.
Charli also joined Tik Tok last summer posting her first video in June of 2019 and just over
a year later, she’s earned $4 million.
Though after this Forbes article came out Charli didn’t seem thrilled about it tweeting
quote, “why do people think they know how much money i make?
III don’t even know”
Regardless of exactly how much money she makes, from her brand deals and partnerships, it
seems like it’s a LOT.
As Charli’s career launched, her dancing videos caught the attention of Bebe Rexha
who invited Charli to join her in opening for the Jonas Brothers on tour.
And honestly, the rest was history from there.
Charli moved from her hometown in Connecticut to Los Angeles and she’s made appearances
on The Tonight Show, attended Paris Fashion Week, and even appeared in a Super Bowl commercial
for Sabra Hummus.
And more and more deals started flowing in for Charli as she’s shot to fame.
Most recently she and her sister Dixie became the faces of Morphe’s new sub-brand Morphe
2.
And speaking of Dixie, she actually came in at third on this list earning $2.9 million
over the past year.
And while Charli and Dixie have done a lot of deals together like with Morphe, Hollister,
and Orosa Beauty, Dixie has had a lot of success of her own too.
She released her first single, “Be Happy,” back in June and it has accumulated 61 million
streams.
And when she dropped the video, it trended at number 1 on YouTube beating out a Kayne
West-Travis Scott music video that was released on the same day.
So clearly the D’Amelio sisters are killing the Tik Tok game.
But there was another Tik Tokker who reigned queen of the app long before Charli, Dixie,
and Addison showed up.
18 year old Loren Gray came in at number 4 on the Forbes list earning $2.6 million over
the past year.
She had the most followers on the platform for a long time before some of the newer faces
showed up, but it doesn’t seem to have impacted her income.
Loren has had sponsored Tik Tok deals with companies like Skechers, Hyundai, and Burger
King.
And now, her primary focus is her new Revlon deal, which entails creating content for the
company’s TikTok account and Revlon-sponsored posts for her own account.
And like Dixie, Loren is also focused on her music.
Back in 2018, she got a deal with Virgin Records and has since released eight singles.
So even if Tik Tok does end up getting banned, it seems like Loren has invested in plenty
of other projects outside the app.
And before we get into who’s next on this list, I just wanted to circle back with y’all,
and make sure you’re okay.
Can I get a wellness check down in the comments cuz I’m right there with ya.
“help me I’m poor”
Next up on the Forbes list is 18 year old Josh Richards who’s Tik Tok career helped
him earn around $1.5 million last year.
And fans are taking to Twitter to share their thoughts on the millions these Tik Tokkers
are raking in.
One person tweeted about Charli saying quote, “She makes $25,000 per TikTok post.
She makes more in one day than I make in a yr”
Another fan wanted in on the coin and wrote quote, “Me on my way to becoming a tiktok
star and ending careers”
And this person tweeted about all the Tik Tokkers on the list saying quote, “u may
not like them but they getting that bagggg”
But there were a lot of people pointing out that there wasn’t much diversity on the
Forbes list like this person who wrote quote, “Since y’all are talking about Charlie
d’amelio and Addison rae’s earnings, why are there no black creators on this Forbes
list when most of the dances, slang, and content comes from the black community @tiktok_us”
And there were many others who shared similar sentiments about the list being mainly white
creators while there are tons of successful Black creators on Tik Tok like Tabitha Brown,
James Henry, Drea Knows Best, and so many more.
So while Forbes may have not included everyone they should’ve it’s clear these Tik Tok
kids are making a ton of money for posting on the platform.
And if you want to hear about what many of these influencers had to say about the Tik
Tok Ban, click right over here for another Clevver News video.
Then let me know your thought on all of this down in the comments section below.
I’m your host Emile Ennis Jr. bye guys.