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PHILIP CARTER: Hello there, and a very warm
welcome to this short and interactive
session where we're going to be talking about the CEO tech
agenda for the digital first world.
My name is Philip Carter.
I lead IDC's C-suite research globally.
And I'm really excited to be able to welcome
Bronwyn Hastings, who is the Corporate Vice
President as part of Google Cloud partner organization.
Welcome Bronwyn.
BRONWYN HASTINGS: Thank you.
And thank you for having me here today as well.
PHILIP CARTER: Well, it's our pleasure, Bronwyn.
We look forward to a very engaging discussion with you
because the objective of the discussion
is to talk through some of our key insights
from a recently conducted CEO survey where we spoke
to 389 CEOs across the world.
And the idea is to link that to the accelerated Cloud platform
adoption that we're seeing in the market.
But I wanted to jump in with five key insights from that CEO
survey to get us started here.
First, insight is that the word of the year for 2022 for CEOs
is technology above innovation, above growth, above efficiency.
Technology is the word of the year.
Secondly, digital know-how is the number one skill
that CEOs are focusing in on in terms
of what they see themselves to be
successful over the next three years.
88% of CEOs are looking to either increase or sustain
their technology budgets.
So we're seeing strong demand for enterprise technology
spend.
The fourth key insight is that number one initiative
from a technology standpoint for the CEO
is to generate revenue-generating
architectures.
So new architectures to deliver new revenue
streams, which links to the final insight.
And that is that on average, CEOs
are expecting that 42% of their revenues
will come from digital products, services, and experiences
over the next five years.
So that's enabling the digital business models of the future.
So if you look at all of those five insights in summary,
what we are seeing is that CEOs are embracing
the digital first world and they are putting this
at the heart of their business strategy.
The last thing I would say linked to the survey in terms
of technology vendor preferences is
we provided a list of technology vendors
and we asked the CEOs which of the categories of vendors
would be most critical or most strategic
in terms of the future.
And they picked Cloud platforms as the number one on the list.
And that's probably a good opportunity
to bring Bronwyn in and talk a little bit about the Google
Cloud perspective in terms of how
are you supporting the CEO tech agenda
or the digital first world.
So what are your thoughts, Bronwyn?
BRONWYN HASTINGS: What we are seeing
is customers are looking for that digital transformation
especially in specific industries
to reinvent their core functions.
Think about supply chain and new ways
to redistribute and inventory planning.
Or think about reimagining banking,
given people don't go into branches very much,
people experience that.
So how do they deliver even more value added services?
I want to give a retail example, if I may.
Carrefour is one of the world's top 10 food retailers.
And they migrated their mission-critical SAP
applications to SAP on Google Cloud.
Dramatic improvement in data accessibility
enhanced insights, business process improvements.
Moving to Google Cloud is a door opener
for a more powerful and unified data analytics
platform based on BigQuery.
And add to this the security of zero trust.
The digital transformation goes way beyond technology.
It allows you to leverage data and AI
to deliver these innovative customer
experiences across online and in-store channels.
Now, second example is remote collaboration.
It's no longer about people sitting behind desks.
It's also about frontline workers
in hospitals, like nurses and doctors and employees
in retail stores.
And then I think, digitization is a lot about organizations
reaching consumers directly.
And the one Google approach, really, we
understand, how to link the enterprise ecosystem
with the consumer ecosystem.
And can help enterprises with much broader Google capability
of insights.
PHILIP CARTER: That makes a lot of sense, Bronwyn,
in terms of the industry-specific digital
transformation that you talked about.
But connecting that to some of the new areas around remote,
around direct to consumer, and how you
can complement some of those offerings.
So one of the other things that we are seeing, though,
is that as you talked about the ecosystem-centric approach
and the role of partners to accelerate the time to value,
that time to outcomes, as part of these broader transformation
initiatives.
Can you share a little bit about how
you're working with partners along those lines
to deliver that for your customers?
BRONWYN HASTINGS: Google sees industry value network
as being important, comprising of artificial intelligence
from Google specific to an industry.
I could use an example of lending AI.
the ISVs in the space, and it's important to quote,
innovate with those ISVs.
It's very paramount to success.
And then it's nice to bring this together
into a solution and approach.
So partner-led, partner-delivered
is the way we think of it.
I'm going to use an example of Ford
to show how this goes all the way through the processes.
So the first one is transforming manufacturing and supply chain
intelligence.
Second area is leveraging data-driven business models
to improve.
And think, if you're at a dealership,
it could be trade-ins, or warranty processing,
or things like that.
And then drive safer, which is changing the in-car experience
for customers with broader Google capabilities
like Android Auto, or Google Maps, or Google Assistant.
Think about that in the comprehensive approach.
So partners have been key to bringing
that industry-value network together
for delivering this exciting transformation rapidly.
PHILIP CARTER: I like that notion
of the industry-value network from manufacturing
plant all the way through to that in-car experience
and the role of the ecosystem to deliver that.
What we're also seeing is the need
for a different type of technology architecture
to support these types of business models.
And based on the survey that I highlighted earlier,
we've created a tech playbook, a CEO tech playbook
for the digital first world.
It's got five key dimensions.
Again, number one is AI and data management.
You talked a bit about that.
But that's delivering this real time visibility
across the different value chains and experience
across employee experience, customer experience,
partner experience to drive the engagements
across the ecosystem, automation to connect the different value
chains and APIs as part of that.
Has to have security at the core, security by design
to create that zero-trust model that Bronwyn also alluded to.
But the final thing is that it needs
to be underpinned by this Cloud-only type of approach
in terms of multi-tenancy and as a service to support
these future business models.
So those are the five hotspots for the tech playbook
for the CEO.
Do you want to pick your favorite one, Bron, in terms
of where Google Cloud is supporting customers in terms
of that tech playbook for CEOs?
BRONWYN HASTINGS: So that's a hard choice.
There's so many I could answer.
But I'm going to talk about the concept of data gravity.
Standards for differentiated areas, open standards
and a partner ecosystem that's leveraging
those open standards, industry-specific approaches,
multicloud is really important because the data
could live anywhere.
And then one Google which allows the value
of these other environments to be brought to them.
I'm going to use an example to demonstrate this,
a retail AI Engine is an example.
You could have a retailer having five or six core high speed
solutions that they use to answer
some of the large questions that they had.
How do you bring that together and get
the insights that transform?
So if you have this retail AI engine and you add to it,
even, things such as Google Shopping Ads or Pay,
imagine the transformational approach that you could get to.
So this is what data gravity is.
It's about real time insights and decisions
from large amounts of data.
PHILIP CARTER: Yeah.
I really like that, those three layers--
Cloud, the data gravity delivering
those new experiences, which comes back
to that industry-value network that you talked about earlier.
So yeah, I think we've made the connection
between the CEO-tech agenda and that accelerated
adoption of Cloud platforms.
Lots to digest.
A few key takeaways from my perspective,
these new digital business models are happening,
but they're happening on an industry
by industry perspective.
And those industry value chains need to be transformed.
The ecosystem approach is critical in terms
of bringing partners along the journey
to deliver that time to value.
And it requires a completely new technology architecture--
Cloud-based, AI-driven, creating these new experiences
to deliver those new revenue streams.
Lots to digest, lots to take into account.
Bronwyn, it has been a pleasure to hear from you.
Many thanks for your insights and inputs.
And many thanks to you, the audience,
for listening in to this discussion.
We look forward to your feedback and insights moving forward.
Thank you very much, and have a great day.
BRONWYN HASTINGS: Thanks, Phil.
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