most business
owners working
professionals don't
typically consider
themselves to be
content creators.
So the common
understanding of
a content creator
is that it's
someone
who produces
entertaining
or educational
materials
that caters
to a specific
audience.
so as
a business owner
or working
professional
or just anyone
with a social
media account,
what do you have
in common
with Instagram
influencers,
with YouTube
sensations, with
Tik Tok stars
or well known
podcast hosts
Well,
believe it or not,
my friend,
you are a
content creator
in some shape
or form,
and here's why.
matter
what industry
you're in.
People are
all going
to be
content creators
because virtual
brand building
is accelerating.
Every industry
in every
profession.
as we're
living more
of our lives
online and leaving
more of a
digital footprint
all around
the Internet,
All of us
are at the top
the qualities
and skill
sets of a creator
in order
to adapt to this
changing world
and building
our careers,
our businesses,
and with this fast
evolving
technology,
our fingertips,
which is basically
our smartphones,
always reserved
for large
celebrities, mega
multinational
brands
are now available
to every
single person.
what I
found through
working with
my clients
is those
business owners
and working
professionals
who are embracing
their role
as a content
creator
who are actually
growing
their career
and
their businesses.
The fastest online
and personally,
this brand
I built for myself
over the last
five years
by conceiving,
creating content
around my own
expertise
has helped me
to build a business
I have today
Being invited
to speak
internationally.
Delivering training
for well-known
corporate brands,
as well as selling
digital products
and services
to a wide variety
of international
audiences,
being the mindset
of capturing
content,
everything that
you do,
and then
documenting
that journey
and sharing
with your audiences
who will rally
behind you
and supporting you
every step
the way
is, in my opinion,
one of the best
ways to create that
connection trust
and building
that authority
with your audience
in the long term.
here's the problem
Many of us still
consider ourselves
capable of
creating content
and stepping
this mindset
of content
creators.
So this is me
telling you how
I would be
a content creator
if I had to
start over again.
Lesson number
one is find
your own voice
and also sprinkling
in your
own experiences.
And here's
my challenge
for you
is to serve
your audience
with true
authenticity
and stand
out in the world
as filled
with automation.
Right now, in
today's fast
paced world,
automation
is becoming more
and more prevalent
everywhere.
the only way
to stand out really
with your audiences
is to be
as authentic
as possible
on a personal level
with them.
I feel like
this term
authenticity is a
bit of an
overused term.
But these days,
all you see
online are
people essentially
in echo chambers
of repeating
the same messages
over and
over again.
It all
feels very vanilla.
And what's the fun
in that
when you're
sharing content
that essentially
someone
can just Google
anywhere off
the Internet?
I feel
like originality
is the only way
to stand out
because you have
your own
unique experiences
and things
that you've
gone through
that you can add
into your contents
really make
you different.
Apart
from all the
other competition
out there.
really means
being human
and embracing
that imperfection
as part of
your journey.
It also means
finding
an intersection
with a combination
of what people
find useful
in combined
with what you like
to create
into the topics
that you're
interested.
because I find that
I'm someone
that has
lots of interests
in all different
kind of areas
and topics.
But as soon as
I honed in on
what my audiences
are interested
in, by listening
to them,
by being
their shoes,
that really
helped me
to hone in
and create
specific topics
that could
be resonating
and also relatable
to them.
And ultimately,
that's how I built
my overall online
brand
because of it.
Because I
found common
threads and topics
that I actually
were able
to create
connections
with, with
my audiences.
And really,
I think is
this combination
of your audience
valuing
your beliefs
and everything
that you're
actually talking
about in
your content?
That's where
the trust
and the long term
value
is really built
with your audiences
who ultimately
can become
your customers
and your clients.
Lesson number two
is repurposing
your best
performing content
in different
formats.
content repurposing
is still
one of the
best ways
to be prolific
everywhere online.
as long as you have
a pillar content,
which is
basically a term
that Gary used, is
micro
content strategy,
which I'm
sure some of
you guys
have heard
of already,
and the long form
piece of content,
for example,
YouTube video,
podcast episode,
or maybe a
keynote talk
that you
did somewhere.
And there's
actually recorded,
then you can use
this piece
of content
and chop it up
into smaller
digestible pieces
that are called
micro content
that you can use
anywhere else
on your social
media channels.
And what
works really
well at the moment
especially are
those vertical
short form videos,
because at
the end of the day,
mobile is very much
an immersive
experience.
And when you look
into a mobile,
if that vertical
video is taking up
the majority
that screen size,
it really will keep
the audience's
attention
much more longer.
And that's why
a lot of
social media
platforms
are really pushing
for this
vertical format
right now.
And really
as a content
creator,
you have a limited
opportunity here
to leverage this
because essentially
one piece
of vertical video
content
can be prolific
everywhere else.
But one thing
to mention here
is that
social media
platforms
are constantly
changing.
So you want
to make sure
you stay ahead
of the curve
and see
what's working
and what's
not working.
So maybe in
the future
there might be.
Other formats
are working better.
But
the key thing is
that you want to
be testing
and see how
your audiences
are resonating
with your content
right now.
Lesson number
three is finding
content formats
that you actually
enjoy creating.
some people
prefer to
record videos.
Some people prefer
to do only audio
formats,
let's say podcasts.
And some people
just prefer
writing.
So I myself
am very early on
knew that
I enjoy
making videos
more rather
than actually
writing
because I'm
just not
a great writer.
It's something
that I'm working on
right now.
But at the same
time, it's
not a format
I prefer doing on
a regular basis.
And I know
there are
lots of
great writers
out there
who are doing
fantastically,
let's say
a medium dotcom
or people
who are doing
amazing
podcasts, right,
because they're
so great
interviewing people
via audio format.
you fall into
that camp,
you can
still create
amazing blog posts
and also podcast
episodes.
I personally
think podcast
is still very much
on competitive
platform
compared
to YouTube.
So the last time
I did
research on this,
there are
actually over
450,000 podcasts
are actually off
to right now
versus get this, 15
million YouTube
channels are out of
the moment.
imagine
the difference
in competition
when it comes
to between the two
different
platforms.
Now, if you do
currently do
podcasts, actually
is still very much
a rising
opportunity
for you
as a creator,
and especially
if you're
doing content
and relevance
to audiences
in your industry.
I remember
you don't have
to stick
to just one
form of content.
You can
usually repurpose
these content
into different
formats.
Lesson number four
is embracing
the testing
first mentality
and learn
from your data.
of my
favorite things
about online
marketing
and especially
with content
creation, is that
everything
is attributable
to data
in order
to truly embrace
the testing
first mentality.
You have to really
dig into your data
and your insights
because obviously,
what's the point
of having all this
at your fingertips
when you don't
use it effectively
by analyzing
the data,
for example, seeing
where in the video
your curling
audiences are
dropping out of,
you can see
how you can create
better videos
going forward
and maybe changing
the formats
and how
you reposition
your content.
And this is
the thing
that you don't
really see
behind the scenes
with many other
content creators
is that
we're constantly
taking this data
and refining,
analyzing it,
refining again,
our content
to make it
as relevant
to our audience
as possible
going forward.
And the more data
you have,
the more content
you're creating,
the more of
that insight
you will get
as well.
lesson number five
is that community
building takes time
and patience,
just like anything
to do with life.
Consistency
is everything.
And I think
this is a really
simple thing
to say,
but it's
really hard
to put
into practice.
I'm a really
massively
impatient person,
and I
talk about this
a lot
in my lessons,
my toes video,
which you can
see here.
And the reason
why I mention this
is that
because of what
I experience
my gone through,
I learned that
the joy
is actually not
in getting
to the finish line.
The joy is actually
in the process
of becoming
who you are.
And one thing
I found to be
really difficult
and in
concentrations
because is
a consistency
exercise is
we can work out.
And sometimes
actually quite
repetitive
in the process.
And sometimes
essentialism
kicks in and you're
trying to wonder
and question
yourself.
Were you actually
working on?
by embracing
consistency more.
Once I start
loving the process
and not
the end result.
I personally
believe that
this really applies
to everything else
in life
rather than
just concentration.
But that's
another story
for another time.
Lesson number
six is
get started today,
not some day.
And I remember
I sat on
the sideline
for so long
looking in
to see
all the other
amazing
content creators
I look up to
who are doing
amazing things
in my industry.
and when I finally
got started,
I spent weeks,
probably months
researching
on the
perfect equipment,
the best lighting,
the best
everything to get
in order
to create content
to a level
of expertise
that I
expect to be.
But actually
now, looking back,
that was
really a way for me
to procrastinate
on the
process itself
of actually
getting started.
All that equipment
researching is
really secondary
to the kind
of content
that you can create
by using
what you got to get
the best out
of what you got.
So I eventually
got started with
just a smartphone
and shooting
everything that
you see
in the early stages
of my YouTube
channel
on my trusty sets
and as eight,
And I think anyone
smartphone nowadays
can do much better
video quality,
even than that.
funnily enough,
one of my most
popular videos
was actually shot
on the phone itself
and to this day
it has now over
76,000
views on the video
just from a cello
at the time,
which is only
800 subscribers.
I remember this.
We all start
as beginners.
We all cringe
when we're
looking back
at the first piece
of anything
that we made.
And really
that's a testament
on how far you come
as a content
creator
and how far
you improved along
the way.
Lesson number
seven is to
using
content pillars
to plan
your content
ahead of time
to save yourself
the headaches.
One of the
biggest pains
I hear from
other business
owners or
content creators
is that coming up
with content
topics is a
big challenge.
Usually that good
old question of,
you know,
scratch your head,
what do I actually
create content on?
The best way to do
this is come up
with two
or three
content pillars
that are related to
what you do
in your business.
So for example,
you're a yoga
instructor
on YouTube.
Then when
the content pillar
could be all
different yoga
exercises
that you're sharing
as routines
that people
can follow.
And the second one
could be wellness
tips on
how to
breathe properly,
how to
stretch properly.
And the last one
could be
healthy recipes
And once you have
these common
pillars in place,
you can then
rotate them
and essentially
creating a diverse
pipeline content
to engage
your audiences
to come back
for more.
lesson.
Number eight
is that building
meaningful
relationships with
your audiences
is worth more
than money.
Being real
and personal
is what builds
that strong
relationship
with your
audiences.
and I've actually
turned down
thousands of pounds
of sponsorships
I eat it
in the line
with the advertiser.
Or maybe
I just didn't
love the product.
The relationship
and trust
in my audience
is worth
so much more
than money.
and I believe
if we take
the long
approach in
building our brand
with our content,
then the return on
investment on time
and effort is worth
infinitely more
in the long term.
The lesson here is
that don't
sacrifice your long
term value
building with short
term gains.
hope that you find
these lessons
useful in helping
you build
your journey ahead
as a content
creator.
I'm curious
which area
or topics
are you looking
to create content
in right now?
if you got
more lessons
this year,
please let me know
in the comments
too.
Don't forget
to give this video
a thumbs up
and also share
with a friend.
May also need this.
remember
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Thank you so much
for watching and
see you next time.
Lesson number one
finding
your own voice
and sprinkling
your own
experiences.
Number one.
Lesson number
one is find
your own voice.
Now, lesson
number one for me
is finding
your own voice
and sprinkling.
Now lesson
number one
for me
is finding
your own voice
and sprinkling,
sprinkling,
sprinkling.
Oh, my God.
Okay.
Lesson
number one is
finding your
own voice.
Now, lesson
number one
is finding
your own voice
and sprinkling
your own
experiences
and sprinkling in
your own
experiences.