Would you like to know how to make a video go viral? You're probably wondering, 'What's
Nate's take on that?'. Well, I'm glad you're watching today's video 'cause I'm gonna share it.
Alright. So in this video, we're gonna talk about two different things. The first is about
making your videos go viral on YouTube versus the other thing we're gonna talk about is
AMP'd videos. How to be real strategic and having your videos actually go flat at the
beginning and then increase more and more and more. Now, what is an AMP'd video?
It's an acronym I use. A stands for Automated, M is Magnetic, and P is Perpetual. So, Automatic,
Magnetic, and Perpetual.
It's not always easy or sometimes you can't even predict if a video will go viral, but
when you make a video that is an AMP'd video, it always works, okay? You can always be strategic
with the video when you follow that strategy, you'll eventually get lots of traffic. And
I'll show you what I mean.
Let me first show you a video that went viral. So this is Devin Supertramp. If you haven't
seen this channel, you gotta check it out! His videos are amazing and a lot of fun. This
is the first video of his that I watched. It's a rope swing down at Arches. It's an
epic video. You can understand why it went viral.
If you come down here, you click on 'More', and then click on 'Statistics', you'll see
an interesting curve, okay? You'll see that the video shot up and really quickly, it got
let's say, about 10 million views. And then it started to taper off. You know, it still
grew because this channel grew so much. Something happened right here, I don't know if he did
something to promote the video. Something caused it to go viral again and it jumped
up, and then after that, it's kind of tapered off. So, pay attention to the shape of this curve.
It goes up and then it starts to level off, okay? Now I'm gonna contrast that on this
video. So this is a, a video that I made with Kris Krohn, How to Invest in Real Estate with No Money.
If we look at that same graph, we come down here and click on 'Statistics', you'll see
an interesting green line. You'll see that right at the beginning, it started out flat,
okay? And most people would be worried about that, but we predicted this. I knew that this
would happen. And I'll admit, I was predicting that this pivot point or this increase would
happen April or May, and in this particular video, it took until July before it really
got traction. But it did get traction in July. And you see that it's been consistent since July.
And then even in January, we see an increase. So, something else has happened and, and I
just won't go on the detail of that, but it got... it's gotten steeper. And so now we're
averaging about 6,000 new views on this video per month and it's just picking up momentum.
The other thing that's cool is you'll look at 'Subscriptions Driven'. This, when we launched
this video, this was the fourth week in. So this YouTube channel was brand new. There
were no subscribers, okay? Four weeks in, we had a handful of subscribers. It was only,
you know, it was less than a hundred. And this video has been responsible for adding
454 subscribers to the channel. A hundred and thirty of which have happened in the last month!
So although we published this video a year and a few months ago, just in the last month,
this video has brought in 130 new subscribers. So the AMP'd strategy has a growth curve like
this. Does that make sense?
So, the viral growth curve shoots up and then starts to taper off whereas the AMP'd page
curve starts out flat and then starts to get steeper and steeper and steeper. Hopefully
that, that, that visual makes sense for you.
So is it bad if one of your videos goes viral? Absolutely not! That would be totally awesome!
The thing is you just can't predict it and so you don't want to try and plan for it or
try and predict it. You probably heard the analogy of 'If I were to give you a choice
between taking a million dollars right now or I will give you a penny right now and then
that would double every day for the next month. I'm giving you the choice. Would you choose
the million dollars or would you choose the penny doubled every day for the next 31 days?'.
Do you know the answer there? Okay, the answer there is you'd get over 10 million dollars
with the penny doubling for a month versus just that 1 million dollars.
So, the way that this analogy relates is I've seen people who've put all their effort and
energy into one video having it go viral. And even those that have gone viral, it has
a short life span. It goes viral, it gets the company some results and some success,
and then it just tapers off and dies out. And then they're all done!
On the other hand, with a long-term, consistent AMP'd video strategy, you can predict your
channel being successful. And you can predict the views that your videos are gonna get.
Also, unless you have a huge budget to invest in just one video, you know, say five or six
figures, to invest in the making of that one video, and then the budget to advertise and
market it, I'd say don't even go there.
Don't even try to go the viral route. Eventually, you'll have a video that just naturally goes
viral and I would say that's a bonus, but let's be strategic. Let's go for that penny
doubling every day approach.
If you do decide to hire a video production company that's gonna help you make a viral
video, make sure you, you pick a company that's credible. This is gonna be a big investment
and you want to look at the record. You know, how many videos have they made for their clients
and then how many of those have gone viral? And when they say "Ooh, you know, a hundred
of our videos have gone viral!". Find out what that means. How many views did those
videos actually get? And have them show you, not just tell you.
Now I've seen some great companies - video production companies market themselves as
you know, companies that are really good at making videos go viral, but they based that
claim off of one video. So make sure that you actually look to see how many videos that's
worked or if they just got lucky.
So just think about the investment and, and the risk you're putting that investment to
make sure that you're gonna get a return on that, you know, and how risky that is.
When somebody pays me $52,000, they, they are creating 52 videos over the course of
a year. And I say 52 because there's 52 weeks in a year. So, just compare what you think.
If you're gonna invest $52,000 towards a video and the marketing towards the video to help
it go viral versus that same investment going towards 52 videos that have a strategy of
pulling in lots of traffic, that AMP'd video strategy that we talked about, that you can
predict... that's predictable. You're gonna get predictable traffic. 52 videos over the
course of the year. Which one do you think is gonna get you better results? Especially
better results long-term?
AMP'd videos ALWAYS work! Once you know the strategy, it always works. Alright, so, here's
a joker. He accidentally made AMP'd videos but yet he quit because he was expecting his
videos to go viral and they didn't go viral. I mean, you take a look at this channel here.
He actually made 115 videos about a year and a half ago. So I'll sort these videos here
by most popular so we can see the ones that have got the most views. 'How to Add Background
Music to Your Videos on YouTube' - let's go that video and I'll just skip ahead. I'll
just play here. You can see why I call this channel a joker, this guy a joker.
"You can add any of the featured Tracks listed on the right side. If you know the name of
the track, enter in the search box..."
Alright, so I just can't watch videos like that. But check this out. If I come down here,
come to 'Statistics', look at that growth curve, growth curve! THAT is exactly what
I'm teaching and what I do. He was able to do that, but he quit, okay?After two months
of, of launching 115 videos within a 2-month window, they quit.
And you can see here, this one is published October 30th. So we go November, December,
then they quit. January, February, March, April is when this video started to get traction.
And now it's got up to 68,000 views! So, if this person would've just spread those videos
out longer, or kept with a strategy longer, then they would've noticed some results and
been able to keep with it.
So, an AMP'd strategy really works. If you make quality content, you know, smoke this
guy, right? Make quality content around the topics that your audience is searching for
and it will work every time.
Here's a cool thing. If YOU are an expert, you know, like a coach, speaker, author, trainer,
okay? You teach people or people come to you for information, people are asking questions
that you have the answers for.
Now, they're asking those questions on Google, on YouTube, okay? Why not position yourself
in front of them as that expert? Typical How-To style videos don't go viral so often. So just
forget about going viral. Some videos naturally will, over time. But if you focus on being
consistent and strategic, these how-to videos will become magnets for the very people that
you want to find.
Now whenever I've talked about consistency or having a long-term plan, what does that
mean? I mean, so ask yourself, okay, you should have a long-term plan with your YouTube strategy,
your YouTube channel. What, what time frame are you thinking of?
Are you thinking of three months? You know, making a video every day for 1 month? Are
you thinking a year? Are you thinking two years? Okay, what, what do I mean? A couple
years! Okay?
Think about a couple years strategy, and pick a strategy. Pick a style of videos and the
content of these videos that you'll enjoy doing for two years even if it didn't bring
you in any revenue.
Okay, what if for two years that brought you in no revenue and you weren't, wouldn't start
generating significant revenue until that third year, would you still be able to do
that? That's what I mean by a long-term strategy. Create a game plan that you're gonna be able
to stick to for the long haul.
Okay, there's two approaches that I wanna talk about that most experts do. Now these
strategies are not bad. They're just short-term, okay?
One is Sprint and Quit. So here's an example of Sprint and Quit. And I've seen a lot of
people do this. They'll make a video every single day for a month. And then they quit,
okay? They stop making videos after that. They're hoping that their videos will go viral,
right? And they put a lot of effort and energy.
Their, their audience wasn't used to this beforehand. And so now they, they start getting
bombarded with all these posts on social media or maybe these emails and there's all these
videos. And people are like 'I don't know if I wanna watch this.'.
At the end of that month, people might start to, to get a sense of 'Okay, this person is
serious about this.', and that's when you stop. That type of approach will get you results,
but it's not gonna get your results in the time you're hoping for. I've seen so many
people sprint for a month or two or three, and then quit. And then another three to six
months after that, they start to get traction and results. And by that time, you've long
gone given up that strategy.
Okay, the other thing that I see people do is they are great at creating consistent content.
You know, maybe they put out a weekly video or a weekly blog, or a weekly newsletter.
Okay, I'll talk about this in terms of a newsletter 'cause it makes, just makes the conversation
easier. But this certainly applies. That's what, how it applies to me on my YouTube channel.
So let's say you put out a weekly newsletter. You've been doing this for years, okay? So
after a couple of years, that's 52 weeks a year, that's 104 emails. Of those 104 emails
that you've sent out, which ones are being read the most, okay? The ones that you most
recently sent out, right?
If you sent out something two years ago, is that email or is that newsletter being read?
It's not! It's sitting on the bottom of this pile - of a hundred and four emails or newsletters,
right? So I, I just call this like the pile effect. You put out all this content, and
is that strategy bad?
No. It's a great strategy! Especially if you've got a big email list or a big following or
a big subscribers base on YouTube. If you just put out content weekly, your following
is getting a lot of value. You'll strengthening those relationships with your audience, so
it's not a bad thing. It's a very great, a good thing to do... to put out weekly content,
just send out a weekly newsletter, okay?
But, you can tweak just a little bit and make it so much more powerful. If you make these,
these newsletters or these blog posts or these videos, AMP'd videos, then you can make them
Automatic, Magnetic, and Perpetual so that one year, two years from now, you're pulling
in more and more visitors who have never heard of you before, okay? These are people who
have never heard of you before that you made a video two years ago, and they are now finding
you and subscribing to your channel.
Your videos will get you way more results 1 to 2 years from now than they do right now
even if you have a big following if you follow the AMP'd video strategy.
So now you're wondering, "Nate, what do YOU recommend then?". Well, don't expect your
YouTube video to be a quick fix. I recommend having a very long-term strategy and being
realistic with your goals.
Now, many YouTubers are really excited about the prospect of bringing in advertising revenue.
You know, having YouTube pay them because they get so many views on their videos. This
is POSSIBLE, but I challenge you to be realistic. Look into how many views it really takes to
get a decent income.
You know, some people are getting millions of views before they have a substantial enough
income, that they can actually pay the bills. Now I help my clients monetize their YouTube
videos in a dozen ways, okay? So YouTube advertising is just one of many ways that you can, you
can monetize this.
Think of this like a business. And what services are you gonna offer? You know, in what ways
are you gonna provide value to your, your clients or to your viewers?
If you just wanna put out great content and eventually have enough views so you can get
paid advertising revenue, it will work after a long time, okay, it will work long term,
but we might be talking 3, 4, or 5 years.
And so just know that ahead of time, that you've got to plan on doing this for fun for
a few years just as a hobby and know that you have to stick with it for it to really
get traction. I'm not saying that it's gonna take you that long because there's, there's
11 other ways that you can monetize this, just build the business behind it and, and
use YouTube in a powerful way, create AMP'd videos, and you'll be able to make a living!
I wanna wrap up this video emphasizing consistency again. Be sure you're consistent in your theme
and be consistent with your schedule. Create a schedule that's realistic, that you can
keep for years at a time, okay? And then just stick to that schedule. And if you're consistent
in that way, people will subscribe, people will start to watch your videos on a regular
basis, and your channel will grow.
So hopefully everything in this video made sense. If you have any questions about anything,
share in the comments below and I'll be sure to answer for you. I, I love helping my clients
with these things. I often get hired for consulting on how to become a YouTube celebrity with
strategies like this.
So, you came to this video wanting to learn how to make a video go viral. And I'm just
giving you my opinion. I say don't even try. Don't even try. Make your videos great! I
mean, put that same energy into all your videos, but have the strategy for a long-term growth
and success. And you'll thank me that you did.
If you're interested in having my help on, on launching your YouTube channel with an
AMP'd strategy, feel free to reach out to me, I'll put my contact details in the description below.