- Are you looking for some quick tips
to make the most from your Hubspot investment?
Well, in this video,
I'll be filling you in
on all the latest updates to the platform.
So there are no surprises next time you log in
and you've got all the tools you need to market, sell to,
and service your people like approach.
(gentle music)
hey guys, it's Olivia from Neighbourhood,
back with another episode of our Watson HubSpot series.
So let's kick things off
by taking a look at the changes to marketing hub.
First up, we all know that when it comes
to creating successful lead generation campaigns,
you need to constantly focus
on the end to end customer experience.
This means creating personalised ads
that are relevant to your customer's experience
with your brand,
Providing your customers with easy to fill out forms
or live chat in case your customers want
to get in touch with you directly.
Following up with timely marketing emails
that provide your customers
with all the resources they need to progress
through their buyers journey.
And of course, creating beautifully designed landing pages
that make it easy for your customers to convert.
To make your life easier,
when creating marketing campaigns
that focus on the end to end customer experience,
HubSpot added a landing page builder
into its free marketing tools,
available now within the HubSpot CMS.
The free landing page builder
includes a selection of beautiful landing page templates
and eight easy to use modules,
such as rich text forms, buttons, images, dividers,
follow me's, video embeds and meeting.
With this new feature, there's simply no excuse
for you not to have beautifully designed landing pages
that help you create impactful marketing campaigns
and grow your business.
Better yet with the dragon drop page editor,
it's easy for you to edit your landing pages
to provide your customers with a delightful experience.
Like all things that are free,
there are some limits with this,
like a HubSpot branded domain
and HubSpot branding on each page template
as well as the limit of 20 creative page per portal.
Next up is one for all professional
and enterprise customers.
That is Hubspot's default theme session
is now available in marketing hub
and professional and enterprise portals.
Vasts will no longer be delivering to new portals,
and instead session templates
will be replacing vast as the default blog template
to new portal.
Interested in something that will make communication
with team members and clients easier.
Well, sounds like HubSpot has been listening to you
because they've introduced two new updates
to workflows that I think you're going to like.
Firstly, you can now comment on workflow actions,
allowing for team members
to communicate certain processes and actions
within a workflow and perfect for providing feedback.
Secondly, you can also export a workflow as an image.
You can now share this with your customers
and teammates who aren't HubSpot users
to also help communicate your processes.
Frustrated with not being able to embed a wider range
of content types into knowledge base articles.
Well, good thing HubSpot has introduced this
as one of the latest feature updates.
Previously embedding used
to be limited to only YouTube Vimeo, Instagram
and video videos.
Now with the latest feature update
the sky's the limit as any embed code will now work.
This includes but is not limited to maps,
calendars for booking meetings
audio players and more.
Poor email health makes it extremely hard
for you to reach the inbox
and reduces the effectiveness of your campaigns
but improving the deliverability of your emails can be hard.
And there isn't always a good way to know how you're doing
or how to improve.
Hubspots new email health tool available
to all marketing hub portals
will gauge if your account is successful
with email deliverability
and how inbox providers view emails.
Email health provides a snapshot
of email deliverability performance for the last 30 days
by providing the most important factors when it comes
to emails deliverability,
including open rate, click through rate,
unsubscribe rate and hard bounce rate.
Not only will you see a snapshot of your email health
but you'll also be able to see recommendations
for improving each of the four factors
and track progress by viewing how email health
is trending for the last 12 months.
Well, to report that helps you measure the success
of your lead gen strategy
and gives you access to the data you need
to fine tune channel performance.
Well, you've got it,
with HubSpot rolling out attribution reporting
for contact creating in HubSpot.
This report builder feature shows you all
of your contact data for every contact created
since you first started using HubSpot.
You now have the ability
to tie all of your customer interactions
to specific conversions.
So your team gets credits for top performing channels.
You also have the data you need
to make strategic decisions in the future.
While revenue attribution gets most of the hype,
it's not the only attribution report in town.
And with the new contact create attribution,
you get a deep insight
into which strategies of bringing leads in the door.
So you can get credit for your most successful plays
and find insights
to make your lead gen strategy even better.
How does it work?
Simply navigate to create report
and then choose attribution.
You'll see an option for Contact create
click next to the top right
and you'll be taken to the explore tab.
Are you the type of person who likes
to customise your dashboard layout?
Well, if you are you're gonna love this new update.
Dashboard layout are now even more customizable,
giving you the flexibility
to pull all of your most important data front
and center, plus,
dashboards now support full screen view
so that you can make your data star of the show,
whether you're presenting
via screen share or to an audience on a TV.
Why is this important?
Well, the update gives you the flexibility
to create and share a more data dense view
of your dashboard.
Customise your layout
to help your team easily relate reports
to one another, access data that tells a story,
and find your insights faster.
So essentially it's a very important update
that will help your marketing sales
and services team.
And also it's available to all HubSpot customers.
So that's also cup for a marketing hub.
Let's move along and check out what Hubspot's been changing
on the sales side of things.
Well, there's not much that's new in sales hub this month,
the introduction of communicating
on the go is one you won't wanna miss.
With the preferred advice of choice today,
being the trusty old mobile phone,
I mean, can you remember
the last time you spent more than half an hour
by your side?
No, we'll, me either,
the interaction of Hubspot's keyboard on mobile
is bringing the power of the CRM in mobile apps you use,
such as WhatsApp, LinkedIn and Slack.
HubSpot keyboard is an alternative
to your default mobile keyboard
allowing you to insert information from your HubSpot CRM
like snippets, meeting links, quotes, and documents.
Now for service hub,
while HubSpot has always offered customer SSL
to customers who wanted more customization
around securing landing pages.
It wasn't always the easiest experience,
luckily for all CMS have marketing hub
and service hub customers, they've removed this hassle.
And instead of giving you free reigns
to buy configure and manage your customer SSL certificates
directly in app.
Yeah, that's right.
No more having to spend time going back
and forth with the support team to generate your CSR
and later uploading your certificate to the platform.
Not only did this take a lot of time,
but it prevented you from getting your content
up and running really quickly.
To access this feature, navigate to your settings
and then go to domains and URLs, and then custom SSL.
If you don't have the custom add-on,
you have the option to buy it right there on there.
You'll now be able to follow the steps
for CSR generation and CRT file uploads,
post-purchase right in app, how good?
And that's it for this month,
I hope these updates provide you some support
in your marketing sales and service strategies,
but if you need some extra help
ensuring you making the most of your HubSpot investment,
let us know.
Here at Neighbourhood,
we conduct completely free portal audits
to give you clarity
as to where you need to be focusing your time and energy.
We'll analyse your marketing efforts
by checking whether you're following blogging best practise
to boost your conversions.
We'll check out your sales strategies
to see that your pipeline is clean and logical
and encouraging qualified lead generation.
And lastly, we'll dive into your service portal
to see whether it can be better utilising
particular sections to stay on top
of keeping your customers happy.
So that's all for me
for the September updates guys, Happy Hubspotting.
(gentle music)