Alright so I want to tell you a story about this guy.
Alright, so I was telling, there's this guy I've been following on LinkedIn.
I don't actually know how I got connected to him, but I think it was through you.
His name's Brandon Bornancin, he's a CEO of a company called Seamless.ai.
Seamless.ai is basically, it's the fourth industrial revolution of sales, or it's the
fourth revolution of sales.
It's sales 4.0 and this is what I love about it.
Alright, so if you look at sales numbers, so I followed this guy on LinkedIn and I listened
to all of his, I watched every one of his videos beginning to end, not because I want
to get sales tips, but because there's something about him that resonates with me.
He and I are very, very similar in terms of his attitude towards life, his attitude towards
work, his attitude towards his passion, I like the guys style.
I think most people if they met him in person might, or watch his videos would think he's
kind of like a used car salesmen, comes across as like a used car salesman sometimes, or
a douche bag, but that isn't the way I see him.
Anyway, so I want to tell you this, he was telling this story the other day, most of
his videos are actually normally very short, but he did like this 10-12 minute video where
he was talking about, I think it was on New Year's Eve, or New Year's Day.
He was showing his followers where his company started, in an office in his house, clearly
a nice house, but he had his desk, his VP of revenue, his VP of development, he was
showing the desks that they used to sit in and he was talking about the, how Seamless.ai
came to be.
So before I explain what he said, I'll explain what Seamless.ai is, or what he tells us it
is, which is basically, it is artificial intelligence for getting your sales people in front of
the people they're supposed to be talking to.
So let's say I'm getting ready to start a campaign and what I'm looking for are directors
of technology who are from the Northeastern United States, or work in the Northeastern
United States and have done Google searches for ignition in the last six months, right?
What Seamless.ai does is it essentially returns the contact information of all those people,
right, that's the idea.
Think of the artificial intelligence doing that type of thing.
So what all your sales people start with is a full list of the leads that they need to
turn into opportunities, right, to convert into opportunities.
So that's what Seamless.ai does.
Now anyone who's in software, and we are, knows that developing that type of platform
is incredibly difficult, like you've got to be completely insane to want to go ahead and
build that platform, but it's interesting the reason that Brandon did this.
So he was a sales guy, he made X amount one year and he decided to, working with someone
else, to develop a prototype of Seamless.ai just to help his own sales as a sales guy.
The one year that they used Seamless.ai, not only did he vastly increase the amount of
sales, he vastly increased his own income to nearly a million dollars.
He realized, holy crap, I've got something here.
So he decides to quit his job, take all the money he had in the bank and turn his prototype
into something that he could take out to the market.
He's very frank, one of the things I love about his videos is that he's very authentic,
which is the way that we are and we have five core values and one of those is authenticity.
He talks about how difficult that process was.
Year number one, we failed he says, you know, I lost my partner at the end of year number
one.
Anyone who's done a startup, and I've done many of them, will tell you that it is a very
painful process going through the startup.
I mean, they're yelling and screaming and tons of stress and no sleep and you know,
partners come and go, that's going to happen.
He talked about year one was a, we failed in year one and I lost my partner, in year
two we made another stab at it, we failed again but we didn't fail as bad and I paid
myself $15,000.
Now, five, six years on, Seamless.ai is, he made pitches to 337, I think 337 different
venture capitalists and angel investors, he talked about how the importance of not giving
up and being dedicated and you know, every day is a work day and all that stuff.
What I can say is that, he doesn't know me from Adam, but I can tell you that Brandon
motivates me, or resonates with me in a way that I'm sure many of our followers, or I
resonate with them.
It's those interactions, those opportunities that I have, to watch his videos every day,
reminds me of the value of what we're doing on LinkedIn.
The value of what we're doing and the value of the relationships that we're developing
on LinkedIn.