- What's up, Insiders?
You know the drill.
If it's Wednesday, it's Newsday.
So you'll notice that we're bringing this
to you on Wednesday instead of Tuesday.
That is because we wanted to bring you news
of a launch hot off the presses.
Let's get into it.
First up, this launch we're talking about.
Later this year, we're simplifying
and improving how creators turn on ads in YouTube Studio.
This change is happening in order to extend best practices
within the creator community and optimize creator revenue.
We've got three updates to share.
Starting in November, we're taking the guesswork
out of which ad formats to use
by removing individual ad controls
for pre-roll, post-roll, skippable
and non-skippable ads on newly uploaded videos.
Going forward, when creators turn ads on,
viewers may see any of these ad formats.
This change will only apply to new uploads.
Now, all previously uploaded videos will retain
their existing ad format selections
unless a video's monetization settings
are edited in the future.
Creators will also continue to
have full control over mid roll ad placements
and whether to turn these ads on or off.
Most creators shouldn't notice a change
as they already have many of these ad formats
turned on by default.
In the last year for long form videos that were enabled
for monetization at time of publishing,
more than 90% of videos had pre-roll, post-roll,
skippable and non-skippable ads turned on.
In the coming months,
we're also giving creators more mid-roll controls to
help increase potential earnings while live streaming.
Creators will be able to have YouTube optimize
or self-select mid-roll ads to appear
at set intervals during a live stream.
And before an ad appears in live control room
creators will see a 60-second countdown
with the option to skip the ad.
We're also introducing a new delay ads button
to delay mid-rolls and live display ads
from appearing for 10 minutes.
If an ad is skipped or delayed, the insert ads
button can be used to manually insert a midroll at any time.
Now to help creators optimize mid-roll ad frequency
and earnings on their long form videos,
we'll be introducing another option
to select mid-roll ad breaks.
Creators currently have two options to determine when
mid-roll ads appear in their long form videos.
Automated ad breaks recommended by YouTube
and manual ad breaks set by the creator.
In the coming months, creators will have a third option
to optimize mid-roll earnings
by combining these two options.
Since an ad is not shown in every ad break,
combining recommendations gives our system more
choices to select the most appropriate time to
show a viewer an ad, benefiting both creators and viewers.
We'll leave more information
in the description and pass questions
and feedback onto the team working on this.
They're eager to know what you think.
Next up, we're happy to announce the clips
of your videos can now be found
and managed in studio on desktop.
To see this, navigate to the clip sub page
under the video details page.
There you will see all clips made on that video,
how many times they were viewed,
what part of the video was clipped and by whom.
Use this information to thank your viewers
for clipping and sharing your content
and to generate ideas for your future videos and shorts.
We would love to hear your feedback
on this new feature in the comments below.
Next up on August 10th, 2023, we announced links
in Shorts comments, Shorts descriptions
and links in the vertical live feed
will no longer be clickable to protect the YouTube community
from scam and spam links.
As a reminder, these changes started rolling out
on the 31st of August and will be fully rolled out shortly.
In addition, clickable links
on creator's channel profiles rolled out last week
and your viewers can see them now.
We also recently announced
that related video in Shorts started rolling out.
This feature allows creators to direct viewers
from Shorts to another piece of their YouTube content.
Creators can update this today in YouTube studio.
This feature is now fully rolled out to creators
with access to advanced features.
We'll leave more information in the description,
but as always, leave us your comments and questions below
and we'll pass them on to the team working on this.
And lastly, a heads up from our channel to you.
Our producer Lauren, is on maternity leave
for a few months.
Now while she is gone,
she's definitely checking out our subscriber count
and watching each video as she does.
Hey Lauren.
So we're focused
on our goal to keep coverage and content the same,
but we know subscriber growth will make her even happier
and help us demonstrate to our bosses that this channel is
of value to you and so, worth continuing.
So if you haven't already, consider subscribing.
And that's it for this week
from the creators of YouTube to YouTube creators.
We'll see you next week.
(bright music)