You get the point. A tagline is powerful it's a branding statement and it's also a signal to the employer that you know
Who you are, You know what you do, Well
And you take your career really seriously
Hey Badass and welcome back to the Badass Careers youtube channel
Badass careers is a movement to help you to take your career to the next level
So i'm really really happy to have you here
And today we are talking resumes cvs whatever you call them in your corner of the world
basically
We're talking about that marketing pitch document that stands between you and landing interviews at some of your dream companies
And today we're going to talk about how to write a really good resume a really really solid resume
That actually stands out on a competitive job market and this isn't at all my first rodeo
If you haven't already, I definitely recommend
Watching some of these videos that are going to be popping up here right now to give you some good solid
Foundations as to what a great resume looks like this video is going to be really focused
On how to take it even further to the next level
Maybe you're here because you've seen a job that you really really want and you know that it's time to do something
Above and beyond for that job application, or maybe you're here because you've been sending out resumes
Left right and center and you're just not getting a response
It feels like your resume is being sent into a vortex into a black hole somewhere
And either of those situations are perfect because i'm just about to dive into some tips
Around getting your resume to stand out and generate even more offers
these are some of the tips that I use with my own coaching clients and they're getting
Plenty of job interviews and offers at the moment
But before I jump in I wanted to invite you to something kind of special that's happening at the end of this month
So at the end of this month, I am hosting
my very first live
free master class on resumes
It's called five keys to a modern interview generating resume that helps you to stand out in an ultra competitive market
So it's perfect for everything that's been going on in 2020 and i'd really love to invite you
I am going to be sharing some of my best stuff some of the stuff that's usually reserved for my coaching clients
So if you are interested in attending this free master class and you don't mind my new zealand accent
You can click the link in the description box down below and i'll see you there
Okay, so my first tip for crafting a resume that stands out is that the format
Really really matters not even just the format but the design the aesthetic
And there are a lot of career coaches and resume writers out there who say oh, don't worry doesn't matter
oh, it won't get past the ats if it looks good and
All this kind of stuff and frankly when you can see their free resume templates that they're giving away on their website
I can see why they don't want you to think that it matters
So I don't know how to say this in any other way then if you're submitting a resume in microsoft 2003
It's incredibly plain with blocks of times new roman text. It's not enough
It's not enough to stand out
not at the top tier companies that my clients are going for anyway in the startups and the places that demand an
edge in the places that demand a certain level of excellence because you know
What's happening when you get into those companies when you're working at companies like i've worked for like Louis Vuitton Moat Hennessey
Group like L'oreal big fortune 500 companies and tech startups when you're in those companies you are selling and influencing
And presenting all the time
Even if you're not in a sales role
Right, so you will often have to pitch ideas get buy-in do all sorts of things that require
Communication and influence and it starts here the way you format your resume
Screams so much information around the level of excellence that you put into your job and your ability to communicate things
Succinctly impactfully and visually as well plus humans are visual creatures. We buy into brand aesthetics
Okay
so in terms of that first initial impression that first split second human
Level of judgment when you think about it. Is it going to be this or this?
Is it going to be this or this?
Is it going to be this or this that makes the recruiter be like?
Oh wow
now i'm not saying that the content is an important content is
King and the content in the way that you sell yourself in the way that you craft your story and you connect
your experiences and your accomplishments to the job ad of course, it's so important and
So is the layout now i'm just about to dive into some concrete examples
So you get a taster of some of the layouts that i've created for some of my clients
so in case you're wondering I like to use a free online tool called canva just a little warning is that they have
Focused more on the looks and the practical content of what's meant to go into an effective resume so you don't have to tweak it
And play with it, but it gives you some really good ideas at least to get started with
All right. So, let's bring up a case study of a resume that worked really really well recently and dissected a little bit
So this resume has generated
loads of interviews including at some very famous
Home brand name companies right? So when you think about one of the most famous sportswear sports or power brands of all time
This resume generated interviews there
And other awesome awesome companies and what works well about it. So underneath the name on the right hand side
You have a tagline leader in tech and scale up marketing with a human touch
Guys taglines are really powerful
Branding tools if you are an office manager
You could put something like creating high performance office environments that improve employee well-being
If you're a project manager
You could put something like pnp certified project manager leading multi-million dollar projects in developing countries
If you're a digital ads manager
You could put something like digital ads manager bar five years managing a seven-figure ad budget you get the point
A tagline is powerful. It's a branding statement and it's also a signal to the employer that you know who you are
You know what you do well,
And you take your career really seriously. Another thing that works really really well about this resume is the click here to meet me
Where does that go that leads to a two-minute video pitch my friends.
So in a video pitch you can literally and you do not have to be a youtuber to do this
You can literally just use your front-facing camera and do a two-minute video pitch
around
Who you are and three main reasons that you're really excited to apply for this role and you're going to speak about the fit
And you're going to speak about the value you can bring to this company
Basically, you want to link their needs the problems. They need solving with your achievements
It also allows them to get to know you
And for your personality to shine a little bit now, I would keep this super scrappy and authentic and just film it
On my phone with natural lighting no bells and whistles and then you upload that to a platform like google drive. For example
where you can get a sharing link and the sharing link is what goes on that resume and
It doesn't have to be attached to the photo. Right? I know in some countries having a photo isn't the norm like the U.S.
So you could easily just put it under the headline like click here to meet me alongside your contact details
There are loads of places that you could hyperlink it so that they click on it
And you bring your resume to life with a video pitch?
This is just one way that you can really really take your resume to the next level and make it very hard for a recruiter
Not to want to interview you i'm also a big fan of putting links on there in general and making the resume
A bit more interactive so a link to your linkedin
Of course a link to your personal website or portfolio
If you have one linking to specific projects or pieces of work that you've mentioned
Especially if they're you know online somewhere or you can share slide decks or anything like that to bring those to life
It's even as simple as hyperlinking your company name
So you don't have to waste precious real estate explaining who the company is and what they do and stuff like that as well
So there are lots and lots of great ways that you can bring your resume to life through
Hyperlinks now i'm going to show you a second case study
but before I do I want to give you a little bit of fair warning that this was
A bit more bold and risk-taking and here's the context. So this is for an online platform that specializes in pet care
so pet food pet toys
And specifically they've got a big culture around dogs
so they love their dogs and they talk about
You know allowing to have dogs in the office and everyone there is a dog lover. Okay, it's company called. Chewie
So again, let's look at the upper
Third that my client pulled together based on the badass resume methodology
Straight away as you can see, there's a tagline "Driving employee engagement and culture through creative
employee-centric well-being and engagement initiatives | Dog Lover "
This is really cool because it's a branding statement saying this is what I do and this is what i'm awesome at and cheeky
Personality insert their dog lover. The tagline is also a really great way to add some key words in there
There are loads of keywords in that phrase
And an example of this could be if you were a content marketer and you could put something like content marketing specialist
specialized and press releases blog content and social media
Just there you've got like five keywords that the applicant tracking system is gonna love so that's an extra tip for you
Now look at this photo
Again, I know not every country does photos but if you do what a risk to take and it's bold but as a recruiter
Yes, the content is king the content will always win out. But as a recruiter, that would make me sit up and take notice
She's put a photo with her best friend her dog. She claims. She's a dog lover here
She's proving it and this cool photo effect
you can easily achieve yourself whether it be just you popping out of the circle or you at an animal I mean
how often is that going to happen, but it can be achieved on Canva again you have to have the
Canva pro version, but if you are currently updating your resume
I'll leave a link down below. I actually have a 30 day free trial for the pro version anyway
So you can give that a go something else that you've probably noticed as well is that it's color themed
to the logo of the brand
So not only have you put the logo of the brand up in the top right hand corner
that is something that I like to do sometimes for the
Right industries. Let's say, you know, maybe more modern and innovative and young and fun
They love seeing that you can actually use a free tool called colorzilla
And it's color spelt the american way so c-o-l-o-r
And then zilla
Z-i-l-l-a, i'll link it down below as well as a free google chrome extension and what it does is allows you to pick the color
the exact color code off a page
So in this case, you'd pull up the chewy logo you'd use colorzilla. It would come up with a little
Color picker tool you'll hover it over their exact blue and that will give you the code
And you put this code into the color tool in canva and you'd be able to use the exact same blue
From that logo the colors from the logo that you've selected
And completely customize the look of your resume to match the brand if you're looking with a lot of detail
You'll also see that it's a super compelling personal profile
You've got the keywords down the bottom of the personal profile which are all related to the core skills of the job ad
And all of the bullet points in the experience section are accomplishments based there is achievements. There's numbers in there
Obviously, it's looking great. So you can only imagine that first impression just like in marketing
It's above the fold that upper third is so so crucial when you open a document like this now
My last tip for you is to upload the content because content is king
Of your resume into a platform like job scan alongside the job description
And what job scan does is it scans your resume and the job description and gives it a matching score and allows you to understand
To what extent an applicant tracking system might bring you up as a good match now
It is a tool do not take it as gospel in any way
You always want your resume to get into the hands of real humans and not just rely on that online application process anyways
But it's still a really good tool to be able to check that out as well
So, I hope that you guys enjoyed this video again. Don't forget to join me for my free masterclass
Five keys to a modern
Interview generating resume that helps you to stand out and get results even in an ultra competitive job market
I'll leave the link down below and i'll also leave a link to my killer resume cheat sheet if you don't have it already
Where have you been?
It is the cheat sheet that talks you through step by step all of the components of a really killer
resume anyways, guys
I hope that this has given you a boost for your resume writing efforts
and if you are the kind of person that loves to learn and grow and develop and you know that your career is an
important part of your life
and that you want it to be
Really successful. I highly recommend subscribing to badass careers youtube channel because i'm going to be dropping content every single week
Not just from my recruitment perspective, but from my leadership development perspective my HR
Corporate hat on as well and i'm going to be dropping some absolute
Gems in the months to come so you want to be along for the ride for sure
Otherwise guys. Thank you so much for watching
Don't forget to give this video a like and i'll see you in the next video until then. Stay badass. See ya
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