- [Narrator] In 1912, Carl Laemmle imagined a company
that could manufacture movies,
and the story of Universal began.
A short time later, David Sarnoff imagined a world
connected by wireless communication,
an idea that gave birth to NBC.
The century that followed witnessed an incredible explosion
of technology and media,
with both companies on parallel paths to greatness.
It was destiny that they would unite.
This is NBC Universal,
the premier media company for the 21st century.
- A truly original idea.
- [Narrator] Perfectly positioned for the future.
- When do we start?
- Right now.
- [Narrator] A crown jewel in the portfolio
of one of the world's most respected companies,
General Electric, in a dynamic partnership with Vivendi
and owner of NBC, America's leading broadcast network.
- Woo woo!
- [Narrator] Number one around the clock
for a record third year in a row.
- Follow the money.
- [Narrator] Number one in the morning, daytime,
evening, primetime and late night.
- Keep cool, my babies.
- [Narrator] The most honored, most watched
and most profitable network on the planet.
- You're fired.
- [Narrator] NBC Universal is the very best
in theatrical films.
- This is awesome.
- [Narrator] Blockbuster movie franchises.
A vast and legendary motion picture library.
- Food fight!
- [Narrator] NBC Universal is a cable powerhouse
with seven of the most popular, unique
and sought after channels.
- Mommy's gonna send help.
- [Narrator] Plus two of the fastest growing
Spanish language networks,
servicing America's fastest growing audience,
and 11 international cable channels,
reaching throughout Europe and Asia.
NBC Universal owns 29 television stations,
leading stations in the biggest markets.
- Genius.
- [Narrator] NBC Universal Television
is a production powerhouse combining
the highly valued assets of NBC studios.
- Whoa.
- [Narrator] And Universal television,
including TV's most successful franchise ever,
"Law & Order."
- It's a jungle out there, huh?
- [Narrator] NBC Universal is a major force
in syndicated programming.
- Welcome to "Access Hollywood."
- [Narrator] Carrying dozens of syndicated series
with distribution worldwide.
- I can't wait.
- [Narrator] NBC Universal is
powerfully branded theme parks and resorts.
- And he saw that it was good.
- [Narrator] With all of this,
just imagine the possibilities.
A 24 hour cross promotional machine,
opening films, launching programs, creating channels
and opening attractions.
Imagine opening every movie with platforms like these.
- [Conan] Let's talk about "Jurassic Park III."
- The prehistoric party crashers are back.
- Welcome to Jurassic Saturday on NBC.
- My action figure.
- [Jay Leno] Oh, you have an action figure?
- [Narrator] Imagine a major force in cable
with the ability to build franchises and grow audiences.
- That's what I'm talking about.
- [Narrator] Imagine the best library of films
and programs and a company geared to exploit them
in every conceivable way.
- Aha!
- [Narrator] Imagine television's biggest event,
the Olympic Games, through 2012.
- [Announcer] The Americans win the gold medal!
- [Narrator] Experienced in revolutionary ways
across multiple platforms.
Imagine a media company with the capital, the management
and the resources to grow even faster.
- Yes, it's a real deal.
- [Narrator] NBC Universal.
- This is a time for heroes and we reach for the stars.
- [Narrator] Creating the top content.
- Let's go.
- [Narrator] Building the top media platforms
from movies to television, from cable to DVDs
to video on demand to whatever the future brings.
- Yeah!
- [Narrator] This is the entertainment company
of the future, NBC Universal,
the power of number one.
(inspirational music)