In this video, we’ll show YOU how to find trending video topics on YouTube for FREE!
[TubeBuddy Tips & Tricks]
Hello TubeBuddies!
We wanted to show you how you can easily find trending video topics right from TubeBuddy's
Keyword Explorer.
Creating videos around a trend that is related to your channel is a great way to grow your
audience, and talk about something new on your channel, for example if you’re a gaming
channel and there’s a new game on the horizon.
Maybe, you’re a film-making channel and a brand new piece of gear is about to be released,
whatever the reason there are ways to identify trends on YouTube, and here’s how YOU can
identify trends for FREE using TubeBuddy!
To get started, click on the TubeBuddy drop down menu, and under extension tools click
“Keyword Explorer.”
Here you’ll see our keyword research tool, but under that you’ll see “What’s trending”
for YOUR location!
Since I’m based in the United States, it says the United States here!
You can change which country you're in, by clicking on it here, and selecting where you’re
located.
I’ll select my good friend and co-worker Rob’s home country of Canada.
As you can see the trending results have changed.
This is important, because if your audience is mainly from your country, or other countries
it’s good to know what people are interested about there.
Since I’m based in the U.S. I’ll switch it back to the U.S.
There are two things you can do with trending topics, you can explore them with keyword
explorer by clicking the green explore here, or open them up in Google Trends, where we
get this data by clicking here.
Andrew: A great strategy for trending topics comes from our friend Salma Jafri!
Salma says that Evergreen + trending = a great com [Interrupted glitch sound plus skype call
effect] What?
Salma: Hey Andrew, are you quoting me again?
Andrew: OH!
Hi Salma!
Yes uh what you said about Trending Topics is great, and you have a lot of content on
your channel about it!
Salma: Exactly, and you do know you could ask me about trends too right?
This is an area I have extensively covered! (laughs)
Andrew: (Camera Zooms in, Light Bulb Effect) You’re right Salma, you do have this covered.
Thanks!
Salma: Wait what?
Andrew: I’m going to be playing Animal Crossing!
You got this Salma!
Salma: Wait Andrew!?
Ok well what he was saying is true because Evergreen + trending topics is a great strategy
to grow your YouTube channel and to get consistent views and traffic.
(Feel free to write whatever you want about trending within google trends, but keep it
FOCUSED on TubeBuddy and it’s keyword research part.
I’ll show how you can toss it back to me.)
In fact, let me show you a screenshot of my last say 20 or so videos that I’ve made,
and you can see in these videos there is a mix of evergreen and trending topics.
So the trending topics, the first one is Lock Down Video Ideas, second one was a ZOOM tutorial
for beginners, and the third one was about ZOOM going live on YouTube using Zoom, which
I made earlier, but because it started trending, I linked it with the ZOOM tutorial and that
started to grow significantly as well.
So, when you go to Google Trends, you can see that lockdown videos is trending and it
started trending around the same time I made this video, and Zoom tutorial is also a trending
term when I made this video, right?
So you can see that growth came from those trending topics.
But you can also see that there are Evergreen topics in there which traditionally perform
well on my channel, and they bring me good, consistent growth.
So now let me take you further behind the scenes and show you the result of this strategy,
so I am going to take you and show you three graphs: my views, watchtime, and subscriber
growth during the last 90 days when these videos were created.
Alright so this is what I’d like to call the new normal, and I will explain where that
term comes from in just a second.
So the first graph is the views graph, and you can see on average I used to get on average
2,000 views a day, but after implementing this strategy, now my channel is getting 5,000
views per day.
Similarly for watch time, you can see is was 6,000 minutes per day, and now it 15,000 minutes
per day.
And now finally for subscribers, you can see it was 30 subscribers per day, and now it’s
90-100 per day.
So the new normal is when you have a mix of Evergreen and Trending Topics that actually
elevates your channel and the new normal becomes the new average for your channel as a result
of this strategy.
So you can see that the trending topics bring in the new subscribers and the surge in growth,
while the evergreen topics, which are in your content library already, they are the ones
that perform well for
your channel as a result of this combination of trending and evergreen.
Now, if you were to only focus on trending topics for your channel, then you might experience
a lot of highs and lows because trends reach their maturity and then die and then your
channel will be very volatile in terms of growth, but on the flip side, if you only
focus on evergreen topics, then your channel may never experience these new surges and
new subscribers and it would not be able to have those higher baselines.
It might be stuck on that level and not have that surge.
So how do you identify both those trending topics and evergreen topics?
Now, I’m going to do that inside of TubeBuddy.
I’m going to open up my laptop and walk you through that.
Alright so let’s say I run a tech channel, and I realize Sony has come out with a new
camera and I do a search for Sony ZV-1, and what I’m going to see right now, and I know
this is a trending topic because look at this top stories on CNN were 2 days again, and
there are very new videos made that were out two or three days ago by influencers who were
probably given the camera, right?
So this is an example of a trending topic.
Now, I want to go inside TubeBuddy, so I am going to go to my YouTube channel and click
my TubeBuddy button here, and then I am going to go into Keyword Explorer, launch the keyword,
and type in the keyword I’ve identified as possibly trending.
Now as I’m typing it, you can see that it’s giving me options, so that you can see that
as I’m typing, the autocorrect is suggesting so that you can see that it’s saying that
this is a video that you should probably look at or a keyword you should probably look at.
So I’m going to click on Sony ZV-1 you can see that it is good but I am going to go to
unweighted just to give you a more balanced perspective so that it’s not influenced
by my channel.
Alright, so what I am going to do next is to go to the historical tab and see if this
term is actually trending, and you can see that worldwide in the past 12 months on YouTube,
those are the search filters you can see that this term is actually trending and this data
is taken directly from Google trends.
In fact, if I were to go to Google trends and do this exact same search, I just want
to show you it’s going to look exactly the same.
So this trends data is integrated into TubeBuddy, so if I were to type in Sony ZV-1 here and
use the same search parameters so let’s make this worldwide, past 12 moths, and YouTube,
then you would see the exact same graph here and the exact same graph here right?
So that is one way of identifying inside TubeBuddy what search term is trending.
So the next things you want to do is identify a search term that you could possibly make
around, so Sony ZV-1 is rated fair inside TubeBuddy, so I want to look for a term that
would give me at least a good or very good rating, or perhaps an excellent one.
So if I do camera, it’s still fair, so I’m going to go back here.
You can use TubeBuddy’s related search feature here and find a keyword that you can actually
rank for, and that gives me a rating of good, so that could be a possible video to create
if I were a camera channel, tech channel, review channel, an unboxing channel, or a
channel with comparison of different cameras.
So you want to play around with this TubeBuddy feature and also go into web searches and
video topics to perhaps find more ideas or more related ideas, so your key term is the
Sony ZV-1, and then these are all the ideas that TubeBuddy is suggesting so you want to
go into all of these and see which one could you have a better overall score and ranking
for.
So as you’re looking over a graph of a trending topic, the time to make a video on a trending
topic is right at this point just as the trend is taking off.
Now when you’re looking for evergreen topics, you’re applying the same strategy, except
in this case you’re looking for high search volume and low competition.
Let me tell you what I mean by that.
So let’s go to a search term that I would typically rank well for which is speak naturally
in YouTube videos, right?
So that is something that is a very good fit for my YouTube channel, and as you can see,
I would rank very good for this particular keyword because YouTube knows that my core
audience would love this and because I already have similar videos out on my channel, so
I have a very good chance of ranking for this keyword.
So for evergreen, you are looking for high search volume, low competition and stuff that
your channel historically ranks well for which would appeal to your core audience.
So you might be thinking well how many videos should you create on trending topics and how
many on evergreen.
Well, I like to invoke the 20/80 principle into this, which states that 80% of your results
are going to come from 20% of your videos which is really true on YouTube, so I think
that if you’re planning out the next ten videos, focus on making eight videos on evergreen
topics that you know your core audience will love and focus on 2 trending topics for your
channel.
The 2 trending topics are going to help your channel surge up and bring in new subscribers
while the evergreen topics are going to have consistent growth and create a new baseline
for your channel.
If you’re looking for more information on trending topics, there’s a bunch on my YouTube
channel.
Just search for Salma Jafri trending topics and you’ll be able to find all of those
videos for more in depth analysis.
Thank you so much for Andrew and TubeBuddy for having me on your channel, and now it’s
back to you Andrew.
(How to Toss it back to me)
Salma: Thank you so much Andrew and TubeBuddy for having me on!
Back to you Andrew!
(Andrew seen playing his switch)
Why does fishing have to be-- Uh….
Thank you Salma!
That’s awesome!
What Salma said is awesome, and we highly recommend checking her channel out!
Trending topics are a great way to earn you more views on YouTube, and if you plan accordingly
it can help you a chance to grow, by giving you the opportunity to jump on a trend and
get more views!
Do you want to learn how to use TubeBuddy’s keyword explorer to the fullest and help you
earn more views?
Check out that playlist on screen now to learn how to use it.
Be sure to subscribe and hit that bell notification for TubeBuddy and Salma Jafri’s YouTube
channel for more YouTube Tips and Tricks.
I’m Andrew Kan from TubeBuddy, now go out and start looking for trending topics that
YOU can cover!