Okay, let’s talk now about a specific technique for ideation and its likely the most commonly
known or understood as brainstorming.
Well brainstorming has variation of approaches to with.
But generally there's some fundamental elements in brainstorming that if you care this out
then you’ll be more effective in doing so.
Now let start with is framing.
The framing of the idea, the framing of the area in which you want to ideate.
That is if you’re ideating your brainstorming alone then you’re providing the scope for
the area that you’re going to look at it.
But it's even more important when you have a group of individuals who are going to work
together ideating or brainstorming an idea.
So, you need to provide some boundary.
Some scope for the area in which they're going to look into a problem, a need, a want or
area that they're trying envision some level of new value creation for the entrepreneur
or brainstorm.
So, in that way you’re framing the problem.
Now there needs to be some level of facilitation.
While every individual can brainstorm or ideate on their own bringing these individuals together
to collectively grab the value or the thought process of all of them together to create
a better understanding or for a progress together in exploring at idea or concepts.
So, you somehow facilitate this individuals and bringing forwards in the entrepreneurs
or context your helping them put forwards they're ideas about how you can somehow address
fulfill, alleviate the hurt, need, want or somehow create or take advantage.
Create and then take advantage of an opportunity out there.
So, you’re trying to bring these ideas together.
Now often times that requires a single individual to be in someway the coordinator from this
individual between this individual who are collectively brainstorming.
So, that you can help them, help all the members together move forward and bring out their
ideas.
Now that could be writing down the ideas.
It could be sequencing the ideas.
It could be putting up some decision tree or something like that.
So, it provides some group or focus of people who are collectively putting there cognitive
forces in to single area.
So you’re able to dig further down that path or that route to expose thoughts or ideas
that can somehow influence another person to again add to that level of thought or idea.
So, again the facilitator is key and is instrumental to the brainstorming process.
And then you have to have some evaluation criteria of what you’re coming up with.
Should we continue to go down this route versus this route?
It's not that you’re bashing some idea or saying that don’t bring up this level.
But it's just where you believe the value proposition is?
Where you believe is just like mining you can dig a bunch of mines but they're could
be one that is more or more likely for those available minerals, right?
So, you have to have some way of ranking the result of the brainstorming.
So, that the individuals together can collectively continue to narrow in their thought process
and then again scatter out from that to determine which is the best or way to continue going
with that idea.
So, that you can create the greatest level of value, now there are just a few rules that
should be in place for effective brainstorming.
You got to generate a lot of ideas.
You got to make the people who are participating want to throw out they're ideas.
There should be no judgment.
So, don’t evaluate or don’t remark or don’t criticize in anyway anyone’s idea.
Every idea valid because that idea doesn’t have to be identified a new concept, a new
value proposition.
And it self it needs to have the function of helping the others.
Facilitating others and expanding there thought in that area and if the facilitator has performed
correctly.
It will help bring about new ideas from the other individuals that will help take the
group collectively further in to an idea that so that you can expand upon it further.
So, avoid criticism.
Every idea is about all idea.
Give them all out there.
Try to seek as much diversity as possible.
A diversity of knowledge, a diversity of type of individual they're all of this place a
row.
We are all individuals that are largely influence by are environment, by our surroundings, by
the people we've meet around.
So, in that way were influence by our culture, by our beliefs, by our family members, by
our location where we grow up, by our the overall culture or view towards the values
ethics, etcetera that carried around us as individuals.
Well they help us approach a problem an idea in a different way.
It can help us come to different conclusions about certain things that can lead you down
different roads when you’re trying the idea on something.
And then ultimately combine those ideas.
If you effectively go down enough routes when you’re looking for – excuse me.
You a novel or innovative ways to address particular needs, wants, or hurt your going
to need to combine the ideas of others to address that.
Again so ultimately effectively if you abide by this rules if you effectively scope, facilitate
and then evaluate the ideas, you have drove further down and the things you produce more
ideas, you produce higher quality ideas.
It will help every individual maximize there middle or cognitive ability in trying to identify
a value proposition.
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