Jared Po and fronos
photo.com and this is your D1 and only
photo
news
fix this fix is brought to you once
again by Squarespace now I've been using
Squarespace for jared.com for 15
freaking years 15 now there's a reason
I've been using Squarespace for my own
portfolio for that long and it's just so
damn simple to use it's simply drag drop
and go no coding needed in fact when I
uploaded my Safari photos to my
Squarespace site I did it in a matter of
minutes to get your 14-day free trial
head on over to squarespace.com fronos
photo if you decide that it's for you
use the code fronos photo at checkout to
get 10% off your first order before we
get into the first story this set is
under construction so give us a couple
weeks to make it look pretty we're
working on it first up in what was a
busy week week Leica announced their sl3
which is replacing you guessed it the
SL2 Leica brought a bunch of camera
industry people to Germany a few weeks
back to spend 24 hours with the new
camera and it was I mean it was amazing
oh wait I wasn't there so I wouldn't
know for those that didn't know like it
makes something other than rangefinders
and expensive point and shoots like the
Q3 they also make a full-frame
mirrorless camera that carries the SL
moniker and is part of the it's too
early for this
M liance blah blah blah Alliance
Alliance Alliance the sl3 sports a new
60 megapixel BSI sensor with what Leica
calls Triple resolution technology
triple resolution
technology doesn't ring like El Mount
Alliance now does it nope that means you
can shoot jpeg or DG raw files in 6036
and 18 megapixels which I think is kind
of dumb the iso has been expanded from
50 to 100,000 the SL now has phase
detection AF and not just contrast
detection I mean it's not that far
behind right from the looks of the sl3
body it looks really well thought out
with a Sleek minimalist design except
for that massive Leica right in the
middle since Leica Shrunk the body
slightly from the SL it's lost half a
stop of Ibis down to five stops and the
Flash sink went from 1 1250th to 1
1200th of a second now that's not a huge
deal to me as I don't really shoot flash
or I actually don't even shoot Leica but
maybe it's a huge deal to those flash
shooters that are out there it's kind of
odd that a company goes back in
technology then forward in technology
but hey it's like a I like a now for
those who hate traditional on andof
switches the sl3 now has a power button
yep press it to turn on short press it
to put it in standby and long press it
to turn it off clearly much simpler than
a switch if you think this camera is for
you get ready to Fork over for 7 Grand
now I'd love to try it out myself so
like it can you please send me one so I
can like it it next up if you've ever
considered renting cameras or lenses
online in the past 10 years or so you've
probably seen lens rentals and borrow
lenses well one of them isn't going to
make it out alive lens rentals has
acquired borrow lenses from Shutterfly
who purchased borrow lenses all the way
back in
2013 so what does this mean for borrow
lenses well according to Peta pixel who
reached out to Tyler Beckman lens rental
CEO and I quote lens rentals is not
acquiring employees or locations as a
part of this acquisition and we did
acquire the borrow lens's brand and
select assets and will'll bring the
borrow lenses assets under the lens
rental's brand expanding our customer
base while growing our inventory so
basically you can stick a fork and
borrow lenses cuz they're better than
done thises are done man from the way
that reads lens rental saw an
opportunity to acquire borrow lenses'
customers as well as gear and as much as
I want to say put a competitor out of
business it's certainly possible they
did Shutterfly a solid as borrow lenses
might have already been failing I've
personally always had great experiences
with lens rentals and that's not a plug
because anyone that's used lens rentals
knows that they ship fast ship in
pelican cases and include tape to tape
up the box when you slap a return label
on it yeah they include the label too
they make it easy now that's the reason
they continue to grow as well as go
Buble up competitors real quick before
we get into the last story I have a
quick update for you because Nikon
released firmware 5.0 after I already
recorded this photo news fix so it's not
going to be in this week's fix but we
will be talking about it more in detail
on this week's raw talk which comes out
on Friday it's available wherever you
get your podcast as well as being
available on YouTube now so be sure to
tune in on Friday to hear what we have
to say about firmware 5.0 and finally
boy oh boy did Canon and Sony mess up
big time or did they now I'll dive into
that more in just a second but last week
Nikon announced out of nowhere that they
entered into an agreement to acquire
100% of the outstanding membership
interest in red and red would become a
wholly owned subsidiary of Nikon and I
quote pursuant to a membership interest
purchase agreement with Mr James janard
its founder and Mr Jared land its
current president subject to the
satisfaction of certain closing
conditions there
under well I'm no Porsche driver or
Leica owner uh but does that read like
the sale isn't exactly final just yet
now for a minute let's assume that it
goes through and nothing else is wrong
this is huge for Nikon with one Fell
Swoop Nikon UPS their Cinema cred now
I've got a few questions why did Red
choose to sell now are they floundering
in the industry is their patent
regarding compressed raw files Under
Fire did Nikon see a potential for
stopping their competitors by purchasing
the patents from Red will Nikon
discontinue EF and RF mounts in favor of
z-mount red cameras will Nikon co-brand
future C cameras to compete with Sony
and Canon there's so many unknowns right
now but I think the biggest question is
did Canon and Sony mess up by not trying
to gobble up red themselves this coke
tastes like Pepsi well that's an
interesting one right there on one hand
possibly on the other without knowing
Red's financials maybe they dodged a
bullet regardless as of now I think
Nikon pulled off something pretty huge
so big congrats to them on what they
were able to do now what do you think
let me know down below and there you
have it Jared poen fronos
photo.com see you