- Imagine having a digital product that you could sell
on the internet all day everyday.
Pretty much selling on auto pilot,
passive income.
You could have the laptop lifestyle.
You could live on the beach.
You can rent all the Lambos and mansions you want
and just have all the money pouring in all the time.
Wouldn't that be amazing?
(scratches)
It doesn't actually work like that.
I mean yes, having digital products is amazing.
That you don't have to be with clients one on one.
You can serve so many people at the same time.
And I'll share with you how I created my digital products
that got me to a seven figure business
and how you can too.
(upbeat music)
I put up videos like this every single week
where I help you to grow your business
and scale your audience and ROIs.
So be sure to subscribe.
And I also have a 21 Day Infinite Video Impact
Challenge that you can join where every single day
over the 21 days I help you create your video strategy,
your messaging, your offers and how you can sell
that on autopilot.
So click the link below to join that.
I started out as a social media manager.
Working with clients having the service where
I had to serve one client at a time.
Yes, I had multiple clients I could serve
at the same time.
But really it was one to one.
That I would work with clients,
I would fulfill the service.
They would pay me every single month.
But having just me or even as I started to build the team,
you have a little bit of restrictions
in how much time you can actually spend with clients.
Not be able to serve as many people and all
around the world.
The thing that changed my business exponentially
is when I had online products like courses
or downloads or eBooks or any ...
I mean there's so many opportunities to have a digital
product where people can purchase your products,
your programs, your courses, your trainings.
Whatever that thing might be.
And we'll go over a few different options you can have.
And because of that you can scale,
have much bigger margins to be able to keep
having profit in your business.
And it's not completely passive,
but it is a lot less work.
Where you can reach more people,
make a bigger impact and a bigger profit
and in less time.
The first thing you want to ask yourself when creating
a digital product is
What is my expertise?
Or what's the thing that I can provide to the world
that the market is looking for?
Here's a place where a lot of people get hung up.
Is they have their idea of what they want to create,
which is important,
but to also look at what does the market want?
The other thing you wanna look for is
what is already oversaturated in the market anyway?
How can you compete when there's so much out there?
And how can you make your product different than
the others?
This is what people call A Blue Ocean Shift.
So there's the Red Ocean and the Blue Ocean.
The Red Ocean you see this imagery of like so much
competition that there's like the sharks that are
fighting in the waters.
It's red because it's become bloodied over how much
competition there is.
The Blue Ocean is when there's so much opportunity
it's a Blue Ocean there's hardly any competition.
It's yours for the taking.
However, one thing to be aware of in this Blue Ocean
is is it such a new opportunity that the market
doesn't need it yet or isn't aware of it?
So you wanna kinda find the in between.
The Purple Ocean.
I have a friend Steven Larson,
who teaches a lot about this and has a great way
of teaching it.
But you can go check out his YouTube channel
and see how he teaches that.
But basically, the concept is
how can you take concepts from the Red Ocean?
Something that is something that the market wants,
something that's competitive,
something that the people clearly,
it's a proven product or offer,
but can you make it so that it's still new,
that it's a new opportunity?
Or an Opportunity Switch?
This is something that also Russell Bronson talks
about in his book, "Expert Secrets".
Which I can link you below and you can get a free
copy of that book.
There are three core markets that are gonna be
really crucial for you to decide which market
you want to be in when you are creating your offer.
And that's health, wealth and relationships.
So those are the three core markets that you can
have your product or service offering into.
And Russell Bronson again,
speaks about this in his book, "Expert Secrets",
which again,
you can click the link below and get a free copy of that.
So when choosing your digital product that you want
to create think of what market are you actually in?
Is it health, wealth or relationships?
And it's not all of them.
So even Russell gives an example in his book,
is he's like, Gillette Razors.
Is that health, wealth or relationships?
Well, in their advertising yes,
as much as it is for like shaving your face,
and for men,
it also in the commercials is about relationships.
Think of the commercials you see where it's often
the guy in front of the mirror shaving and then
the attractive woman that comes and touches his face.
And so think about how you're going to be adverting
to your customers.
What is this actually about?
When you're creating your first digital product,
you might also wanna ask your audience,
what do they want?
Or you could even pose it as a Facebook post where you say,
"If I were to create something about" fill in the blank.
And it's maybe something that's your expertise.
Is this something you'd be interested in?
Or ask questions of if you could sit across from me
and pick my brain or have coffee with me and talk
about anything,
what would you want to talk about?
And see the answers from your audience
and that might become your first digital product.
The easiest way to create a digital product
is to make it something that's educational
or based on expertise that gives your clients,
your students, your customers
a way that they can grow or improve in their life.
So for me,
one of my first digital products was a training course
on how to grow your business through social media.
I've lots of friends who do similar things
whether it's a course on a specific social media platform.
Or a course on cooking,
or a course on organization.
A lot of things can be courses but it doesn't
necessarily have to be.
It can also be eBooks.
It can trainings and worksheets and workshops,
even online.
You can have a live workshop.
Where you do over a weekend or over a few weeks,
every week for an hour.
Something like that where you are training
or working with people.
Another thing is you can create communities
where you can charge like an admission fee for it.
I've been part of entrepreneurship networking communities,
where I paid a fee to be part of this group.
And the benefit for me as a customer,
was that I would network with other people
that could then help me to grow my business.
So think about more than just the expertise
or the training that you might be giving them
or whatever the benefits are of your digital product is
how else can you help them improve their life?
Whether it's through their health,
wealth or relationships.
So when looking at what is your expertise?
What can you share with the world?
It can be courses,
it can be music,
it could be video,
it could be audio,
it could be software.
Software is a huge digital opportunity right now
that can expand and be able to reach the entire world
and especially when you have a recurring model.
Where people are paying monthly for a membership,
or to be able to have access to your community.
Or your program or your product or your software.
That's a big opportunity that you can take hold
of right now.
It's incredible what we can do in the online space
that we don't have to work nine to fives.
We can really live the laptop lifestyle
if we really want to.
The world is at our fingertips and this is your
opportunity to create a digital product
and have the lifestyle and flexible freedom
that you want.
Now I have a 21 Day Infinite Video Impact Challenge
where I can help you to create your offer
and create the strategy to market it and share it
with the world.
And use your video strategy to scale your audience
and ROI all in 21 days.
Join us.
We've even had students who in the 21 days get
1,000 subscribers on YouTube.
Have people purchasing their digital products
within the 21 days.
So click the link below or go to InfiniteImpactChallenge
to learn more about that.
Thanks so much for watching.
If you like this video,
hit the thumbs up,
comment below and subscribe for more weekly videos.
(upbeat music)