YouTube isn't some kind of lecture hall so if you're gonna make an educational
video, make it engaging. I'm gonna share with you how to make engaging educational videos.
A few years ago, LinkedIn learning hired me and flew me out to California to teach
exactly this, how to create engaging educational videos because sure, there's a lot of
boring, kind of Charlie Brown teachers in front of the classroom that can be a snooze fest so I'm going
to share with you the difference between over delivering versus overwhelming. Then if you want
to keep your audience engaged from start to finish, you need these 4 components in your content,
more on that later in today's video and I'm also going to give you the 2 surefire ways to
indoctrinate your audience to your message and get them closer to buying from you so let's jump in.
When you're creating educational videos, there's a big difference between over delivering versus
overwhelming. I'm sure you can think of your favorite teachers from school that some of them
you loved hearing from, you were sitting on the edge of your seat, you felt engaged with
the whole thing and those are the teachers that are memorable, that left a lasting impact on you
and you probably also remember the most boring teachers you ever had
that you kept looking at the clock and couldn't wait to get out of that room fast enough.
Well on YouTube and social media, we don't have to wait to be released, we can just click off so we
want to make sure that your content is actually engaging. One of my favorite ways to make sure
that content is engaging is through gamification. Now, gamification is incentivizing your audience
for their engagement and this is especially useful to bring out some healthy competition
for your students or your audience to encourage people who are very achievement-oriented
to take action. It's a great motivator to encourage your students to achieve
their goals and gamification is everywhere. You've probably seen it or even participated. Boy and girl
scouts, they earn badges, Starbucks has loyalty rewards, lots of fitness apps including Nike
gamify consistency in their fitness. So, you can use gamification in an online course or in your videos
by including virtual badges or prizes, you can use it in your YouTube videos by asking your
audience to answer a question in the comments below for their chance to win a prize or maybe
get a shout out in your next video. The outcome of your training should always be to get them to a
result and most of the time, that's for them to be able to take in this knowledge and education but
if you can gamify it, that incentivizes them to actually take it in deeper and take action with
it. So, if you ever experimented with gamification in your content or maybe in a program you offer,
let me know in the comments below. Now, there are 4 components that you need to include
in every video to engage your audience from start to finish and this is a proprietary story selling
framework that I created. It's an acronym and it is called the ELSA framework and yes, you might
think of Elsa like the snow queen from Frozen. Yes, but for these purposes, do not let it go. ELSA is an
acronym that stands for epiphany, lesson, story and application. Every single piece of content I create,
I create with this outline in mind, even a webinar, a stage presentation, any video, email
or post always contains an epiphany, lesson, story and application. I always come up with the epiphany
first so this is the main idea of the piece of content, the big breakthrough or aha moment that I
want my audience to have after they step away from this piece of content. If I know that that's the
outcome that I want, I can reverse engineer that to make sure that all roads are leading to that
breakthrough moment. The L in ELSA is for lesson. This is what teaches them something and offers
them the actual tangible value that they can take and implement in their life. So, typically this is a
framework, maybe it's like 3 or 4 steps that they can actually see here's how to implement this,
however we don't want to be the boring Charlie Brown teacher at the front of the classroom like...
do this, do this, do this. The best teachers, the best educators and the best marketers
spend the majority of the time on the story and that's what the E in ELSA is all about.
The story humanizes you and helps you to relate to your audience and builds that know, like, trust.
Again, think about your favorite teachers from school. You probably remember the ones who told
the best stories and those stories helped you to pay attention to the lesson because they
taught you why you should care. You probably saw a piece of yourself in that story or resonated
with it or found interest in it. Even think of your favorite movies that you watch. Why are we on the
edge of our seats? Why are we so emotional about what this protagonist is going through? Because
we've followed the whole journey. We've seen them as they hit rock bottom or fought the villain
and we cheered louder when they won, when they got the girl or landed the dream job or won the race
because we experienced it with them the whole way because we cared. So then we got those lessons
without feeling like it was being lectured at us, we just got to experience it. And the A in ELSA
is for application. How can they now apply this to their lives? This could be a call to action or
what to do next or the next actionable step for your audience to take. Now before we move on, have
you subscribed to this channel yet? If you want to bring your business closer to infinite cashflow
with evergreen content and incredible offers, go ahead hit, that red subscribe button to be notified
every time I upload. I want to share with you 2 surefire ways to indoctrinate your audience to
your message. To be able to educate your audience in a way that's going to be memorable, we want to
ask for that engagement. So, the first way is to ask open-ended questions, not just yes or no answers.
This will get them thinking about the content you just shared and how they can actually implement it
into their own lives and people love to share their opinions, their experiences, their stories
so ask them to. Give them the opportunity, give them a platform to be able to share and the second way
to indoctrinate your audience into your message is with maybe memory techniques like acronyms. For
example I just shared with you the ELSA framework and it's kind of a fun way to help you remember
what you should include in every piece of content you share. So, think about that for yourself. How can
you make this content easy for your audience to remember? Can you give it a fun name or an acronym,
something that they can easily implement. If you're ready to take your content marketing to the
next level with a 1 day a month strategy that drives leads for life, then click the link below
to reserve your spot in my next free training. This is the exact strategy that my 6, 7 and 8
figure clients use to maximize their cashflow through online content and you could be next.