are you struggling to get consistent design jobs every single week and do you actually feel like
you're falling behind other graphic designers and it's time to change that right now so the
first thing that I wish I learned a long time ago was pain and now I don't mean self-harm or
an intense martial arts class no instead you should learn the pain points that your clients
actually have if you actually know and understand what keeps your clients awake at night with worry
then you can tailor your services to address their problems or their pain points let's say Josie here
has a dog grooming business but recently if you've seen a whole lot of competition
explode in a local area and that's a profit start to decline this is obviously stressing
Josie out and making her a bit depressed she has children to feed she has a deadbeat husband with
a gambling problem let's not forget about that car that she doesn't really use but has to pay
a monthly for knowing their pain points will help you appeal to your clients a lot more so in the
instance of JFC you could actually reinvent her brand so that she can fight off the competition
in her area and allow her to maintain and even grow her profits thereafter so yes just a case
of marketing your skills and your services to your clients in relation to their pain points you'd be
surprised by how many designers don't actually even realize this here's a psychological trick
okay it's not really a trick because we are adding value to the client at the end of the
day but this is a great method for getting your foot in the door so to speak have you
ever noticed how businesses will sometimes give you a free trial of something or even something
totally for free the reason they often do this is because as humans we do remember that we have been
given something for free or at a discount and subconsciously we do feel like we have to repay
that favor at some point or at the very least whoever gave us that thing is a good person in
our minds so yeah you can give potential clients or even your normal clients a freebie once in a
while and trust me that can work magic for your career maybe you can just quickly create a nice
stylish business card or if you have some kind of things like social media templates lying
around you can just give them to your potential clients to use but here's the really cool thing
the freebie also doubles up as a proof of your skill and your abilities so yeah do
consider adding in the freebie to your workflow here's something that can help designers carve
out a space within a saturated Market everybody always talks about a niche you should Market your
services and operate in a niche but what's the real reason why it's so important actually there
are quite a few reasons but let's take the example of someone who's designing something for a company
or brand in the food industry sector if say over a few months you manage to actually score two to
three projects with clients from the food industry sector any future clients or potential clients who
are also in that food industry sector will see your previous project and will be more inclined
to hire you because your experience in that Niche and as you can probably guess things just sort of
Noble from there afterwards as you gain more and more clients and skills in that specific
sector you will become the go-to person portfolio yes a portfolio is important crucial even but the
next tip in today's video is something slightly different from a portfolio we're talking about
case studies now a case study is a great way to interact with a potential client and just
discuss how I passed a project actually went in your career and it's pretty much a summary of how
your project went from start to finish and be sure to talk about the problems you faced how
you address them and what the end result was for your client the case study is like a super duper
proof of your skills and your ability and it's just really good to have if it's digital or a
physical kind of copy if they can see that you've successfully worked on a project and finished
that project as well as solving all of those problems for the clients they simply would be
way more inclined to hire you these four tips are very handy to you gaining more clients as
a graphic designer but they kind of just scratch the surface I do have more valuable tips on this
topic Linked In the video on screen but until next time guys design your future today peace