How do you start? -I don't know. I'm not sure what to say. I don't... I'm... I'm... What
should we say here? -That's a tough one. -I don't... Maybe we should talk about what
to say in the beginning of a YouTube video. -I think that'll be helpful. Yeah, no.
I mean, that is... It's a good it's a good topic. I know we've done a bunch of these
and it seems like almost every time, we start a video, we sort of have to think
it through. But I think the question becomes what kind of video are you doing?
And then that will help shape how you should start it, right? I mean... -I mean in
my world, we make a lot of how-to videos and there's a specific way that I
like to start that I recommend that we start those. But then there's also, like
the vlogging world or more... More entertainment style videos. Let's talk
about those first just because it's not my area of expertise but it's
something that I definitely see and observe. If it's an exciting
video, something exciting happens. Maybe 8 minutes in, a lot of them will show
right at the very beginning. Just a little teaser of that thing right before
it's about to happen. So they show that and and then you know, "Okay, that's what's
coming in this video." So, it's kind of like some type of a hook. -Yeah -.I'm
interested in watching the rest of the video. -And it would be different
every time especially for vloggers, right? Because generally, they're shooting from
a different location, they have a whole different construct going on and so the
hook, that little tease and then even the intro itself is going to kind of change.
But in our case, where we do you know, static. We're always here you know, we
have sort of a set pattern. And I basically... This video is going to be
short because I've got 2 principles that I like to include in every intro.
One is what is the video about. We want to let you know what it's about. And it's
generally going to be a repeat of the title. So, we're just kind of confirming to you...
-Now, why? But there's... Because there's strategy behind that. The repeat of this...
-I mean, we definitely saw in the title, we use that... We put in the title certainly
because of keyword research or search in an optimization. So we want ti
there... -So it's visually, its typed in, its the written form of what
you've determined keyword research is the title. But when we say it, does it
also get picked up? It turns... -Yeah it definitely does because YouTube will
transcribe the video and they'll actually they'll wait that really
heavily. So if we say that the video is about you know, how to ride a bike but
then in the video, we don't we don't even mention that or there's no bikes or
anything. YouTube will know this is actually about how to blow up a balloon.
Just crazy apples. But that is important. So that's one reason why you
might say it in the beginning. But it's it's really good to know. If somebody has
gone onto YouTube or you know, if you're watching this on LinkedIn, you've done a
search and they found this video by you telling them that's what this video is
about. It just confirms in their mind, "Okay, I'm in the right place." -Right. The
second recommendation that I have is to somehow give them a hook. And with a
how-to type video, it's really to let them know why are they watching. And that
hook might be just sharing your expertise. Like, I'm going to teach you
how to do this. I've done this a thousand times that I'm the best person to show
you how to do this. Or it might be... I figured out you know, the 5 top ways
to do you know, topic. In fact, the fifth one is the best. You make sure you watch
to the end. You know, so you're giving some type of a hook. So that's what I
always try and do in my episodes. You know, you think of them on the spot like,
"Okay, how do I want to do this? I want to introduce what the title is and why
should they watch this?" And like we've done in the past too. You know, giving
that teaser could be 3 tips on how to blah, blah, blah. We're going to talk
specifically about 5 ways you can make money filling balloons or whatever.
I mean, those... That type of verbage is what people will generally go, "Oh, five ways
to make money filling balloons? Well I'm going to stick around." You know. -Yeah.
Okay, so let's demonstrate this. What if the video was on the topic of the best
way to create a vision board? Go, how would you... How would you start that video
with both those 2 points?
Well, first of all I'd ask, "What the hell is a vision board?" -Heck. -No, I know. That's...
I did that for you. Well I mean, the title alone I think is it is enough of a
hook for me. -Okay. -If this is what I'm interested in, that's the title. I'm not
going tp say much more than that. -Demonstrate. -You want to know
the best way to what was it? -The best something on the vision...? Like... How to make
a vision board that works? There we go. There you go. -That's what I would say. Will
you put me... It's yours... And I'll do mine and we'll see who likes... -He
just wants time to think about it. Alright, welcome back. Today, were going to
talk about how to make a vision board that works. You might have seen other
videos about vision boards, but how do you do it the right way so they actually
get results from it. That's we're going to talk about. -There he goes. -I introduced
the title but then I kind of give a little background of you know, why you
want to watch this because this is... -You demean mean other people's sites and then you...
-That's totally demeaning, was it? Okay you got it.
-You're gonna demonstrate this. -You've already done it. It was perfect. But you
said you're... Okay, I'll pick another title. -Alright, go ahead.
How to make a meatlovers pizza? You've probably seen other losers sites on how
to make a meatlovers pizza, they don't know jack squat about meat-loving or
pizza, we do. We're going to... Was that something... -I don't know anything about
meat loving... Big good intro though. I admit. -Yeah. Yeah. -What do you know? What's
the what's the top way to... Make it really everybody thinks they know how to make a
meatlovers pizza. If you haven't watched this video and you haven't, then you're
missing out on the number one best worldwide meat... I need time for meat loving.
-So how come the intros on my videos aren't this good? This was a great intro.
-Because I'd usually just sit here. -If you want to know how to start a YouTube
video, this is the word episode to watch. This is the right place. -These are his
videos. -We're going to end it right here because we're going to end on a high note.
-Comment, subscribe, like. Any other
advice you have on starting a video. And we'll see you tomorrow.