- Hey everyone, I'm Mindy from cute girls hairstyles.
And today I'm going to introduce you guys
to the 2021 full collection
of Hairitage shampoos and conditioners.
I get questions constantly in my DMs
about which one's best for this or that,
and so today I'm gonna give you the full rundown.
So you know what to buy that's going to work for your hair.
So if you haven't already subscribed to the channel
be sure to click the button right here
and let's get on to the video.
So last year, when I launched,
we launched with shampoos and conditioners,
that were kind of good across the spectrum,
for different types of hair.
Like, it kind of covered everybody.
And then this year, what we did was launch more
of like specialty shampoos and conditioners
to kind of help you dial in on specific needs for your hair.
So last year I launched Out Of My Hair shampoo.
This is straight up just the shampoo anybody can use,
all types of hair straight to like very, very curly,
and coily, all can work with the shampoo.
It's a great clarifying shampoo.
It does not have the harsh,
stripping chemicals and properties in it.
So it's going to be gentle on your hair.
It clarifies your hair.
It's just a great overall shampoo.
The next thing we launched with a co-wash.
So a cold wash is different than a shampoo.
Co-wash means conditioner wash.
This is designed and built to be
a more conditioning version of a shampoo.
So if you have very straight, tends to be oily, flat, thin
fine hair, probably isn't gonna be your friend.
It's just got a lot heavier moisturizing agents
and it's going to make your hair probably oily.
If you have thick, coarse, very curly hair,
this is going to work very well on your hair.
And this is, what you would do is just sub out a shampoo,
so you would sub the co-wash in for your shampoo,
and then once every couple of weeks, or once a month,
just use the clarifying shampoo to really clean
and scrub it the scalp and really clarify.
So even if you're using a co-wash,
periodically you do want to also use
another shampoo to do the clarifying portion.
You don't want to use this just all the time
or it will leave, over time it can leave
a little bit of buildup on the scalp
which is why every once in a while
you want to clarify with this.
But in the meantime, in between,
like on Paisley's hair I do this
because it's just so much better for her hair
and her hair loves moisture and absorbed it like crazy.
So this is a great in between.
Okay, so those are the two shampoos.
Last year we launched three conditioners.
You have three options, Tame The Mane, Held High and S.O.S.
Tame The Mane is designed to,
if you have frizzy hair,
if you have a hair that tends to be puffy or poofy
or like slight curl to it, but not a ton,
and you want to just kind of help relax everything,
Tame The Mane is gonna be your friend.
If you have really fine, thin hair,
that needs volume and some zhuzhing,
Held High has, in the ingredients,
things that are built in to try to help lift and give volume
and height and a little more pizzazz to your hair.
and then S.O.S is designed to be kind of an extra thick,
heavy conditioner.
Again, for people that have drier,
more course type of hair or curly.
Like, I feel like my hair is it's wavy just naturally,
but it tends to be a little bit on the thick side
and a tiny bit on the course side,
and my hair loves moisture.
So I can put, like this SOS I use all the time.
This is just my go-to.
I love love love love love.
Unless I really want like tons of volume,
like if I'm doing a photo shoot or something the next day,
I might throw in Held High
just to get some extra height in my roots.
Those are my personal go-to's.
But, like Camry, S.O.S is too heavy for her hair.
Her hair heads tends to be a little flatter
tends to get oily faster.
So she tends to go for the Tame The Mane or the Held High.
So after the shampoo and conditioners you guys,
we also have this hair mask, Masquerade.
This is just like a super super super thick conditioner.
It's so thick.
It's like, these pump out,
this doesn't even pump you have to use a scoop jar,
it's so thick,
but you just use this on your hair
once in a while as a mask
and it's best if you let it sit for awhile.
So do this when you're gonna sit in a bubble bath
or in the shower for awhile.
My hair loves this, Paisley's hair loves this,
lots of different hair types can use it.
Again, it's thicker and heavier,
so if you tend to have thin, fine, oily hair,
it may not be your friend, or do it very sparingly,
and then wash your hair so that
it's hydrating and really soaking in
but then you're also not leaving the extra oils on,
in fact on Paisley's hair
I don't use any of these conditioners.
I just straight-up use the hair mask
'cause her hair just loves this stuff.
You guys know I love being totally transparent with you.
Totally honest about the products.
I will tell you, occasionally I get somebody
that DMs me about Out Of My Hair and they're like,
"Oh I use your Out Of My Hair,
"My hair feels greasy now."
And "It doesn't feel as clean as it used to
"when I was using X shampoo."
So here's what I have to say.
If you're somebody that's experiencing
that with Out Of My Hair.
Number one, you're probably just not used
to using a clean more naturally based formulation.
That's not stripping off all of those oils off of your hair.
Like more harsh, caustic chemicals can do
from some shampoos, which is actually a really good thing.
It's very healthy for your hair
to have the natural oils on your hair to a degree, right?
We don't want it to like oily and gross but to a degree
it's very healthy for your hair,
protects from the sun,
it protects from heat damage.
This is, just give it a couple of weeks.
It's why I always tell people,
"use dry shampoo in the meantime."
And I think that you're going to find,
I literally, probably, in the entire year,
I have probably had two people DM back and say,
"Nope, I still don't like it."
And I'm like, okay, well, I mean,
it's probably just not gonna
be your personal favorite shampoo then.
Most, like 99.9% of the time, people that DM me
and say this later DM back and they're like,
"you're right.
"I loved it.
"I kept working with it.
"My hair feels better.
"It looks healthier now.
"I've totally adjusted.
"I'll never go back."
Okay, let's move on.
So this year we launched six new products.
I said before, they're all kind of specialty.
Fragrance free.
So this was highly requested from you guys.
So some people have more sensitive scalps,
some people just don't like smell in general
and so we basically recreated the Out Of My Hair
and the S.O.S, but we made them fragrance free.
So these are our best-selling shampoo
and best-selling conditioner, just fragrance free.
Literally the exact formulations minus the smell.
So for those of you guys that are looking
for even cleaner formulations minus the smell,
these are going to be your go-to
and I'm hoping to release more fragrance free
in the future, just so you know.
These are the only ones this year but...
And then the gray bottles,
so you can see the white is new this year
and the gray is new this year.
The gray bottles are what we're calling specialty.
So they're more focusing on a specific hair problem.
So the first one is Color Check,
and this is color care shampoo, and conditioner.
Now the entire line,
every bottle across the board for Hairitage is color safe.
That means you can use it on hair that has been
chemically treated and color differently.
All of them do that.
But color care is a shampoo, and conditioner,
where we've actually added in extra things
in the formulation to protect color.
For example, we added UV filters
in these to protect against sun damage.
I don't know if you know this but the sun actually
just naturally bleaches your hair over time.
So if you have highlights, like I do,
if you're blonde,
like it can actually change the color
of your hair and make it more brassy.
It can do damage to the hair.
So with color care, we've specifically put
in things that are going to be extra extra good
for your hair and just help maintain a beautiful color.
I had a few people ask
if this can be used on naturally colored hair.
Yes, it can.
'cause even my brown hair, even if I'm not highlighting it,
it still can be bleached or damaged from the sun.
So this is just going to help you keep the
vibrant natural colors in your hair
and the chemically manufactured colors in your hair.
Does that make sense?
Like if you go to the salon and get it colored
or you just have natural, it's fine.
So it helps keep it from washing out your color.
It helps keep it from oxidizing
and it helps keep it from fading.
And last but not least
we have purple shampoo and conditioner.
I am so excited about these.
No purple shampoo,
like it's usually a beautiful purple
and mine is no exception to that.
It's this really beautiful deep purple,
but then conditioner usually
is kind of a lavender color,
I don't know why, it's much lighter
and just not nearly as good, but look at my conditioner.
It is just beautiful.
This really beautiful, thick PEI and this purple color
in it, which I love because it's really going to help set
that purple in your hair.
So purple shampoo.
So the way it works is purple is across directly
on the color wheel, and I'll pop up a color wheel here
so you can see it,
from yellow which means that it helps
to neutralize the yellow hues in your hair.
Which is kind of that brassy undertones.
It's also right next to orange,
like across on the color wheel,
so it does a little bit for orange as well.
That's why when you use purple
it helps neutralize those yellowy, orange undertones
and helps to make them look more blonde
and bright and just a lot more vibrant.
So what I will tell you on these, again, full transparency,
if you've never used a purple shampoo before,
the longer you let it sit the more purple it deposits.
So start with only letting them sit on your hair
for a couple minutes and then washing them out,
until you get a feel for how you like the results
and don't do it every day.
This isn't one that you want to use on the daily.
I would recommend starting,
like if you're a newbie,
start every two weeks and see what you think
and then start upping it depending on how
you like it on your hair.
I'll be doing a purple 101
if you're not sure how to use these.
If you want to start, another recommendation
I always say is just start with,
you can even try a dip method,
which is where you just take a little piece
of your ends and wash them with the purple
if you're really nervous about the purple.
Purple does not dye permanently, it's all temporary
which is why you have to keep using it.
So if you do use it, and for some reason
you don't like the results, don't panic.
It's gonna wash, just switch back to your normal shampoo
and conditioner and it'll wash out.
There you go you guys.
I'm so excited.
I feel like I have you guys to thank for all of this
because when I asked you guys last year
what you wanted to see for the new the new upcoming stuff,
these were all massive suggestions
and I loved all of your feedback
and tried to take all of that into account.
So all of these products that you're seeing
are literally a direct result of you guys,
and I hope that you love it as much as I do.
Yay, you guys.
Well that's Hairitage for 2021, more coming in 2022.
I hope you guys love it as much as I do.
Please let me know in the comments below,
what you've tried,
what you're loving,
how you're using it.
It helps everybody else in the comments too,
when you guys are leaving feedback
about what's working for you
because then they get ideas
and figure out how to use things too.
So if you guys haven't already subbed
to the channel, subscribe, be sure to click right here.
You can find lots of other videos
by clicking over here and we'll see you guys later.
Bye guys.