Hey, guys.
My name is Tim Schmoyer, and it's
Thursday, which means it's time to do some YouTube
Q&A like we do every Thursday here at Video Creators.
Today we want to talk about how you can exponentially
increase the amount of money that you're
making from your online videos, not just here on YouTube,
but from online video basically anywhere
you can post online video.
Here's a question that kind of leads into what we're
going to talk about today.
My question is why would we make a Facebook video
if it can't be monetized?
Great question, Debbie.
Right now, YouTube is pretty much
the only social media platform that
pays people for submitting content to its site.
No other social media platform does that, which
makes YouTube pretty awesome.
And it means that there's a lot of people out there
who are making a lot of really good money, full-time jobs,
just by posting videos on YouTube.
For a lot of people, that AdSense model makes sense,
and I have a lot of personal friends of mine
who are just killing it making really good money based
on nothing more than AdSense revenue from their YouTube
videos.
But there's other YouTube channels,
kind of like this one here at Video Creators, where
the amount of AdSense revenue will make-- probably
won't actually lead to, like, a full-time income
just because the pool of the audience that we're
tapping into is kind of small, and this is kind of narrow.
The thing we're passionate about isn't super popular.
Things like that.
So let's do a little bit of math here together.
On YouTube, an average RPM, which is the amount of revenue
that you as a creator are actually making and actually
earning per 1,000 views, is in the US around $2 to $2.50.
But let's say that you also have a $30 product that you could
sell directly to your audience, and let's say
you convert 1% of them to buy this product from you.
That same 1,000 views now nets you $300 instead of $2.50.
When you start comparing those types of numbers,
AdSense revenue is nice, but it's just
of like icing on the cake compared
to other revenue streams that you
could have from your videos.
So coming back to your question about why
upload video to Facebook when you can't
monetize the video there, you can
monetize it, just not with ads.
Now a couple questions that I'm sure you guys are
going to be asking down there, let me just
address them right here.
One, you're right.
This model is not for every one.
Depending on the content you have and the audience
you're trying to reach, going after AdSense might be a better
option, a better model for you.
Number two, you think, I could never sell anything for $30
to my audience.
And maybe you are right.
And depending on what type of channel you have,
you might be able to charge even more
or you might even charge less.
You know, everything from, like, a cooking channel
could sell, like, a cookbook that you make.
Or if you're a gaming channel, you
could make a video series walking someone
through an entire game and maybe selling access to that.
Or if you're a vlogging channel, maybe you
have, like, an ongoing theme or value on your channel
that you could turn to something and sell.
For example, on my family's vlogging channel,
we do family adventure day every Saturday,
and we regularly make videos about them.
It's just a time where my family goes out and it's just us,
and we use it as an opportunity to really train and teach
our kids something as well as also having fun
as a family, solidifying, building relationships,
and things like that.
And so maybe I could make something
like 52 Family Adventure Days that costs less than $10.
I don't know.
Something like that.
And make that like a little PDF that I
could sell to other families who are watching our video saying,
like, yeah, we love your family adventure days.
We'd love to do something like that with our family.
I'm like, boom.
I'm like, $4.99 and you can download
this PDF that gives you 52 ideas for how to do that.
A third question I'm expecting to get
is, well, Tim, what about merchandise?
Like t-shirts and albums and posters and stickers and, like,
pens and iPod cases and things like that?
All that stuff, guys, it really depends
on your audience and the value that you're
bringing it to them.
There's a great video that we did,
I don't know, a couple of months,
maybe even longer ago here on this channel,
where we had a guest come on and teach us
how to sell merch and things on your channel
about being sleazy.
I put a link to that in the description
below if you want to go check it out.
It's a great video.
Very helpful for me as I was watching that.
There's really good advice in that video.
Because ultimately what it comes down to do
is not just trying to get money from your audience,
but it's finding ways to give them
something valuable in a way that provides for you
and enables you keep making videos for them
so that you can give them more value.
One of the ways why Video Creators keeps going
is that I do have a $30 product.
It's called "30 Days to a Better YouTube Channel."
It's an ebook.
There's a step-by-step process as a system that you
can walk through one day, every day, for 30 days
to really help you crack your channel,
it's branding, and your content to be as highly
subscribable as possible.
There's a link to that book also in the description
below this video.
You can go check it out if you're
interested in learning more about what that book entails.
And also, download the first couple days for free
and see if it's something that's right for you or not.
I would love to hear from you guys in the comments below.
What do you think about this method
of selling to your audience?
Is it something that's kind of taboo
that you would never consider?
Or maybe something you'd consider,
but you're not sure what direction to go.
Help each other out.
Give each other some feedback down there.
The community here at Video Creators is awesome.
I love seeing you guys help each other out all the time,
so ask your questions.
And if this is your first time here,
I would love to have you subscribe.
Every Thursday we do some YouTube Q&A just like this.
On Tuesdays, we look at all the updates happening on YouTube
and what it means for us as creators.
On Wednesdays, there's usually some YouTube tips, advice,
ideas, suggestions.
And, guys, I do all this because I really
believe that a lot of you guys have
messages that need this thread and that people need hear.
And I do everything I can to help you guys spread
your message, grow your YouTube channels,
and hopefully as a result we can change lives together.
So thank you for letting me be a part of that.
Subscribe, and I'll see you guys again next week.
Bye.