(gentle upbeat music)
- Hi everyone, my name is Dylan,
and today, I'm very excited to introduce to you
a brand new feature from GoDaddy Studio.
It's called a Social Site
and it's free to all existing customers.
Now, with the Social Site,
you can connect your audience on social channels
to the various online touchpoints that your brand has.
So, today, I'm gonna show you how to design
a beautiful-looking, mobile-first homepage for your brand
and then how to create a unique link in bio
that you can share on all your social profiles.
And I'm gonna do it in real-time
to show you how quick and easy the process is.
Now, the very first step, of course,
is to download the GoDaddy Studio app
if you don't have it already.
All the links you need are in the description below.
And don't forget, there's a free trial version of the app
if you wanna play around
before committing to a subscription.
So, when you open up GoDaddy Studio,
you'll notice now that there is a Social Site button
in the bottom menu tray.
So, you're obviously gonna tap on that.
And now, you have the option to create a free site,
which is exactly what we're gonna do.
Okay, so the first step in the process
is to select a template,
something that reflects your brand's distinctive style
or identity,
and right away, you'll notice that great design
is what truly sets Social Sites apart
from similar products
and there is no distinction between Pro and Free
when it comes to Social Sites.
So, that means everyone has the same access
to all of these fantastic templates.
And, of course, the range of templates
is only going to grow over time.
But for now, we have a really cool and diverse selection.
I'm just gonna pick one that appeals to me
and that's this one here at the bottom
called Laurier and Hart.
And I'm gonna take you through the process
of customizing the Social Site
so that it becomes something truly unique
for you and your brand.
Okay, so it's really just a process
of tapping and replacing
and we're gonna start at the top
with this image placeholder, the small one at the top here.
That would be fantastic for a profile picture, perhaps,
but I'm going to use it for a logo.
I have a selection of logos that I've already designed
in GoDaddy Studio and saved to my Logos folder.
So, I'm simply gonna pick one of these,
and just pop it in there,
and then I can move on to the main heading for my site.
Now, this could be your brand's name,
but I've already used that in the logo.
So, I'm just going to type in something here.
Premium Quality Ceramics for this hypothetical brand
that I'm gonna be creating today.
Okay, so now we move on to the hero image
for our social site.
Again, we simply tap and replace,
and this might very well be an image
that you already have saved your device.
But in this case,
I'm just going to search for ceramics in Unsplash
and use one of these fantastic options.
That looks good.
And it'll just add that directly into that placeholder.
I can just reposition it and resize it if I so desire.
It's good to me.
And then, in this description below the image,
you can just add a little description,
perhaps something that makes your brand unique.
So, I'm gonna write,
"Lovingly handmade creations for your modern lifestyle."
Perfect.
Okay.
Just a quick note on fonts, by the way,
because we all know that fonts
are a lot of fun to play with
and perhaps you have a unique typeface that you use
for your brand's identity.
But for now, in this first version of Social Sites,
each template comes with its own existing designated fonts
so you won't be able to change those for now,
but that is definitely a feature
that we are going to add in due course.
So, look out for that in the very near future.
But for now, don't forget
that you can customize the color of your fonts.
So, notice, if you tap on them,
you have the option to style text at the bottom here.
And now, what you can do
is potentially, if you so desire,
you can add a background color behind that text.
So, you tap Background here,
turn color on,
and then you could select any of these existing colors
that comes
with the templates.
I'm gonna turn that off for now
and I'm simply gonna change the color of the text.
Again, this could be any of the colors
that comes with this particular color palette.
You could add any color that you can imagine, really,
by using the color wheel here to create your own color.
You could also add a particular hex code
if you have that for your brand's identity.
But in this case,
what I'd like to do is pick a color from my hero image.
So, scroll all the way to the left-hand side
of your color palette.
You'll see that little drop icon.
And what that means is I can go into this image
that I've selected
and pick out one of the colors here.
One of the dark, shadowy colors,
which is a really cool tip
if you wanna create visual consistency in your design.
And I'm just gonna also do that with our heading, too,
just to show you that that's possible.
Again, I'm gonna go to the color picker
and pick maybe this dark gray color from my image.
Brilliant.
All right, now, perhaps the most important aspect
of your Social Site are the links that you add to it
because, of course,
this is how you're going to redirect your customers
from your social channel
to the various other touchpoints that your brand has online.
So, again, tap and replace is the name of the game.
I'm just gonna go down to these two existing placeholders
and tap on them.
Now, before I get started here,
just a quick note,
you might wanna think about a balance of evergreen
and temporary links.
So, what that means,
evergreen means it's there all the time,
something like a link to your website,
a link to your shop that probably never gonna change
or not changed for a long time.
So, you keep that there all the time.
But at the same time,
a Social Site is a fantastic place
to showcase all the current happenings
or existing promotions within your brand's universe.
So, that might be a sale,
a limited time offer, a competition, a recent blog post,
a recent video,
a collaboration you've done with somebody else.
So, something of the now
As you'll see now,
it's very easy to edit and replace these as you go.
So, don't feel like you have to lock in
to anything permanent.
It should be a very fluid process.
Okay, so let's start with a promotion that we're running.
So, let's say we now have 25%
off all vases
until May, so that would be a limited time offer.
And I'm putting it right at the top as my first thing,
because right now, that's the biggest thing
that's happening in my brand's world
and that's really what I wanna push
the most traffic towards.
Okay, so the URL.
For now, I'm just gonna leave that.
Well, I'm not gonna leave it blank.
I'm just gonna put xxx there.
Of course, this is where you would copy and paste
the direct URL to that page.
So, don't just put the URL to your website.
If you're saying, it's for the vases special,
try and link it to that specific page
where your customers will tap
and be directed straight towards the special
that's on at the moment.
Okay, so that one's done.
Let's change the second one.
And I think I'm gonna make this...
(upbeat music)
link to my latest blog piece,
On the Blog,
let's say, Color Trends
for 2022.
And again, I'll just add the URL to that specific blog page.
Fantastic.
So, now, I've got those two, but of course I can add more.
You'll see that there is this...
Once I tap there,
there's this plus icon right at the bottom.
And I think for a lot of brands,
two isn't gonna be enough.
So, you can add three, four, five,
up to 12, I think is the current limit.
So, let's just make this more of an evergreen link.
And I'm gonna say visit
my online shop.
I'm a terrible typer, by the way,
you've probably come to realize that
in these tutorials over time.
Okay, again, we'll just put the URL there.
Okay, now, you could, of course,
add all your social channels as links too.
So, we could add a link there for Twitter,
Instagram, YouTube, Pinterest, et cetera.
But you'll notice that underneath those main links,
there are these small circles
and those are designated for social media links.
So, I would suggest using these
specifically for your social media links.
You'll notice if I tap on them,
I can make this
a Facebook link by just adding the Facebook URL,
and then I can add my Instagram handle,
and perhaps my Twitter username.
And then of course there are,
as I showed you earlier, options to add more links.
So, if you tap that plus item,
I can add additional links to my YouTube, Twitch, Snapchat.
What have I got? Your LinkedIn, Pinterest, et cetera.
So, let's just perhaps add a YouTube channel here, add URL,
and we are done.
Now, just one final aspect to point out in terms of design.
I think it's looking pretty neat already,
but you would have noticed this large plus icon
at the bottom of the screen.
And what that does is creates either a color background
or an image for the entire background
of your Social Site page.
So, I'm gonna tap on that.
You'll see, again, I have the option of adding a color here.
Same as always, I can select one of these existing colors,
make my own color,
or perhaps pick a color
from any of the hero images I've used.
But in this case, I'm not going to do that.
And instead, I'm gonna put an image there too.
Now, just watch out 'cause this can start
to get a little bit busy,
but we've got options here.
You could, of course, design a unique image
with GoDaddy Studio using some of our graphics,
perhaps elements from your brand identity,
save that art, and use that as your background.
But for this particular brand,
I just had the idea of using
a simple textured image of clay.
And I think that actually looks pretty cool
just as a subtle textured background.
It also just looks really professional, doesn't it?
The last thing I just wanna do
is maybe change the color of this heading.
I think it's maybe blending in a little bit too much
with that background image.
So, again, that's just something super easy to do.
I think I'll go for perhaps, say...
This dark blue color looks good.
And then perhaps, also just change
the color of these links that I've got here.
I think black is looking a little bit harsh.
(upbeat music)
Let's try something a little bit softer,
perhaps this brown color.
Brilliant.
All right, so I'm pretty happy with that,
subject to one or two minor tweaks.
I think this is looking pretty good
and it only took me a few minutes.
The final thing to do now
is publish my social site and to do that,
I'm gonna tap the button at the top right-hand corner,
that Publish icon.
Here, I get to choose a unique link, which is really cool.
Again, it's completely free.
I don't have to pay for this unique URL.
So, let's just say, it's mycoolbrand for now.
And you'll see that unique link is mycoolbrand.go.studio.
Press Continue.
It only takes a few seconds to now publish my site.
And voila, it is done.
My site is now alive.
If I wanna have a quick preview of that,
I can just tap View over here
and I can see exactly what the site looks like.
If someone were tap on it,
you can see right at the top here,
I have my URL, mycoolbrand.go.studio
and you'll see, it looks really awesome,
exactly as I had intended it.
And what you'd want to do now
is maybe just test that those links are working
and that they're gonna take you to where you expect to go.
I won't do that now, of course,
because I've just used dummy links
and then we can head back.
And the final thing to do now is just copy that URL.
And now, it's copied and ready to paste
into any of your social profiles,
your email, signature,
or perhaps just to send along in a text.
It really is that easy to design
and publish your own social site.
It's gonna take you 10 minutes.
So, try it out for yourself right now
by downloading the free app.
All the links you need are in the description below.
Thanks for watching, I'll see you next time.