- Hello beauties, I'm Amanda Ramsey,
your Over 40's Makeup Expert.
And I'm here today to talk about the best mascara
for over 50s.
Now, before you jumped down my throat, I'm almost there.
I'm 49, and I've spent the last 18 years
as a professional makeup artist,
working with literally thousands of women age 50 plus.
As an over 40s makeup expert,
I have tried, tested and fallen in love with
and hated on many mascaras.
So the question is,
what's the deal with mascara for us over 50s?
I have a little bit of a problem with this,
because I don't think it's dictated by age.
The deal with mascara for us mature folks
is about our attitude more than our age.
I don't think it should be defined by our age.
So we have got some extra challenges,
but these can be challenges from your teen.
It has more to do with maybe our eyesight.
Most of us over 50s are a little bit eyesight challenged.
We're also dealing with a bit more hooding and crinkling,
and extra folds of skin on our lead,
which can make mascara a bit of a challenge.
Yeah?
Plus over 50s, we got the menopause to deal with.
So we're getting a bit hotter and sweatier.
There're you sort of key changes.
Let's talk about what sort of mascara formulas
are going to be best for you.
Now know that, whatever I say here,
you need to do you.
Whatever you're doing,
as long as your feeling like a 10 out of 10,
that's all that matters.
So the question is, should you were transfer proof
or waterproof mascara?
Unpopular opinion, I'm not a fan of waterproof mascaras
because they do tend to destroy the health of your lashes.
If you're really having trouble
with your mascara staying on,
I would encourage you to do two things.
First of all, rethink how you're applying it.
So you're gonna try this first,
before you go down the smudge-proof, transfer-proof road.
Get your mirror and make sure that your nose is in the air.
10 times mirror, great idea at this point.
Noses in the air so that your lashes are looking downwards.
Put the wand really close to the root
and wiggle up and keep your eyes low.
Do not look up.
It needs a couple of minutes to dry.
And I think a lot of transfer
is cause we're not letting it dry for long enough.
Now, if you've tried that tip
and you're still having trouble with keeping your mascara
from ending up all over your eyes, then yes.
A tubing mascara is a wonderful idea.
A tubing mascara literally
creates little tubes around the lash,
so it sort of protects the health of the lash,
and then you simply wipe it off with water
at the end of the day.
Next thing is, what colours should you wear?
Again, this is kind of a personal thing.
I am a huge advocate for black.
Brings that instant definition,
and really gives you that sort of eyeliner look,
without wearing eyeliner.
So I'm a big fan of black, not a big fan of brown,
but if you dig brown by all means, go for it.
If you are super fair,
and you find black does a little too harsh,
by all means brown, but ain't nothing wrong with a navy,
navy is great too.
And then what style, concern, lengthening,
curling, volumizing, oh my giddy aunt,
no wonder were so confused.
And look, it is trial and error.
I think by the time you get to our age,
we have tried a lot of mascaras.
We have failed with many and we have succeeded with some.
I kinda recon by our age, we want a double whammy.
We want lengthening and volumizing.
That would be my suggestion.
I don't really think a curling mascara does diddly,
I think you wanna use a eyelash curler for that.
I haven't really looked for key words
when I'm shopping from a mascara,
what I really look for is the wand.
Okay?
Most of these sort of higher-end, high-tech mascaras,
the formulas are pretty good.
When you've got a bit of extra skin there,
the big fat one, she gets in the way.
And I just think it's a bit of
an accident waiting to happen.
So I'll always look at the package
to look for wands that are tapered,
case in point.
This is the Mirenesse Mascara.
I'll show you a couple of examples.
So these are the mascaras I've picked
to feature in the video today.
They are all super black in their formula.
They all have that lovely, narrow, tapered wand.
I had to choose some tubing the mascara,
because I know so many of you like a tubing mascara.
This is the Blinc Tubing Mascara of pretty skinny wand.
You know what I mean?
Sumptuous Rebel from Estee.
Is super black, nice, skinny wand.
Much more foolproof.
Formula is quite thick,
which means you can really build beautiful volume,
but the brush allows you to really brush it out
to get that lovely, long lashes well.
Lengthening mascara from DB Cosmetics,
the Absolute Lash.
It says lengthening and volumizing, great budget option.
It's an Australian-owned vegan cruelty-free brand
DB cosmetics.
See the theme here?
A nice, narrow, tapered wand.
Mirenesse as well, I love the tapered wand.
You can get right into those little, tiny lashes
in the inner corners and the outer corners.
Do your lower lash line with this wand.
And again, the formula is super black, quite liquidity,
and really paints the lashes so beautifully.
And it's called the Secret Weapon.
It's a 24-hour mascara, which I really like,
'cause it's got that longevity,
but I find it doesn't trash my lashes.
And Benefit BADGal Bang.
I don't know if she needs an introduction.
She is a cult, she's always in the top 10 globally,
with makeup artists.
She's just a really reliable, super black.
I love the densely packed, plastic bristles on this.
Again, really great for lengthening, defining,
and you can build the volume with her too.
Remember to turn your mascara over,
at least every three months, just if you're not sure
about whether it needs to be turned over,,
all you need to think about is the bacteria build up.
Each time you stick that wand back into that tube,
bacteria is coming out, having a party on your lashes.
So just keep that in mind
and hopefully you're turning the scars over more regularly.
I'm Amanda Ramsey, I hope you've enjoyed
that quick video tutorial on the best mascaras
for us over 50s and you over 40s, 50, 60, 70s and beyond.
Let us know what you think.
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I'll see you all next time.