today I want to talk about what
marketing is stick around when I was in
business school one of my professors
defined marketing as finding a product
that somebody wants and getting to them
and that was the most basic definition
for marketing I've ever heard
marketing is basically everything who am
I am Alex Berman have generated over 10
million dollars in sales we were on
multiple companies here X 27 we have a
course called email 10k where we teach
people how to start and grow their own
businesses along with many other things
this topic is a basic topic right we're
trying to figure out what marketing is
and at a basic level it is brainstorming
finding a product that people want to
buy or service and delivering it to them
with X27 which is our marketing agency
we help digital agencies find billion
dollar brands to work with so we set up
meetings with the largest companies in
the world for these agencies our service
is booking meetings and the way that we
get that to people is cold email which
is reaching out to people that have
never met us before and selling them
you've heard that it's important to test
your subject lines to have at least an
to achieve that pretty consistently for
our clients selling the billion-dollar
brand the hardest part was coming up
with the subject lines but lucky for you
we put together 50 cold email subject
lines for you to test at email 10k comm
slash subject so those are the two key
parts of marketing for our course email
10k where we teach people had a books
meetings with billion dollar brands on
around the product that people want
is a course that teaches them how to
start a business and then the way that
we get it to them is via this YouTube
channel you're watching these YouTube
videos you want more information so you
go and get the course so that's
fulfilling both needs for our Shopify
apps company simple apps the products
that people want our simple integrations
for their Shopify stores they want
things like mobile chat or Facebook
messenger like these little plugins
that's what they want and the way that
we get it to them is in the Shopify
marketplace we go where the customers
are and we get it to them so when you're
thinking about marketing for your
business try to think about those two
things what is a product or service that
people want and how are you going to get
that thing to them what's the product ?
where are the buyers? if you can answer
those two questions you're already in
leaps and bounds ahead of most marketers
marketing is not social media marketing
is not writing interesting blog posts
marketing is creating a product that
people want getting to them so why do a
lot of people online when you talk about
marketing talk about social media or
blog posts it's because that's an easy
channel to talk about not an easy
channel to do by the way try writing a
blog post and getting it to rank try
making a youtube video and getting it to
rank it's crazy it took us years to
figure out how to do this the reason why
they talk about blog posts in social
media is because it's easier than
talking about the hard thing which is
where are your actual customers and it
might be different for every single
product like we talked about before the
course sells through YouTube and that's
the best spot to sell it it could also
sell through Facebook Ads
the marketing agency sells through cold
email it could also sell through events
it wouldn't sell very well through
Twitter for instance it might sell
through LinkedIn well I can recommend
channels all day the actual
recommendations shouldn't come from
videos like this if you're a digital
agency owner without a contract template
that can be quickly customized we have
some great news we are giving away the
actual template that we use to close
business with our clients download the
contract template at email 10k com slash
contract and save a thousand bucks
in legal fees the way to find out what
marketing channel is gonna work for your
company is by thinking about what the
service is that you're offering and
where those customers live if I'm
selling water bottles the best channel
for that might be sell through at a
retail store so the way that I get to
customers if I'm selling water bottles
would be cold calling or walking in to
retail stores it's not gonna be blasting
things out on social media versus if I'm
selling a service like I'm trying to
sell social media management then the
best way to get to customers might be
walking into stores it might be Twitter
it might be linked in any sort of cold
direct outreach it might even be going
to an event so when it comes to thinking
about marketing if you can get those two
things down you'll have this 100% what
am i selling and is it something that
people actually want if it's not
listened to the market evolve watch some
of these other videos or jump in email
10k figure out how to actually create
something that people want to buy and -
if people want to buy it who are those
people and where do they live and then
go to them and
marketing creative product people want
sell it to them where they are simple as
that
thanks for watching the video if you
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this type of video and let me know down
in the comments you have any questions
about what we're talking about today
would love to get a discussion going
thanks for watching I'm Alex Berman