- Welcome back to our Branding Your Business series.
I'm Jess, a design educator here at Canva.
Last episode, we talked about logo creation
and learned to make a scalable logo.
Today, we're gonna explore how to set up your logo,
your brand colors, and your fonts in Canva's Brand Kit
so you can make any design perfectly branded in minutes.
Let's get started.
(upbeat music)
Now we know which colors, fonts,
logos and imagery should be used
to consistently represent our bakery brand, BakeIt.
We can now go ahead
and enter these elements into our Canva Brand Kit
so we can easily apply them to any design.
We asked brand expert Steph to show us how.
- [Steph] So now I'm going to show you a feature in Canva
that's really beneficial for branding.
So you just click the Brand Kit here in the toolbar,
and you can add a brand kit here,
and I'm going to name it BakeIt.
And when you come into here,
you can see that you can upload your logos,
brand colors and brand fonts.
So I'm going to upload my logos first,
and I might actually just drag them from my downloads.
(upbeat music)
And Canva is asking me
if I'd like to keep this black color?
And I'm just going to ignore that for now,
but when I upload my colored logo,
that will be really helpful.
So I'll drag in my colored logo,
and you can see it's actually picked up the two colors
from my color palette.
So I'm actually going to keep that,
and just rename to Primary.
And I can copy this hex code,
'cause this is actually one of my secondary colors,
and I'll copy that,
and place it in the lower palette.
And then, call this Secondary.
So we've got our primary colors and secondary colors,
and I can just remove this.
Now what I'm going to do
is go and check what other colors I had in my workbook.
So we had this cream as well,
so I'll just copy that hex code
and place that in the Secondary panel.
And we had one more which was white,
and that's coming up as a hex code there,
so that's correct.
Now I'll go back to my workbook and look at our fonts.
So on the Typography page, we had Brasika,
so that font can be copied over.
I'll just copy the name just so it's quicker for me
when I'm creating my brand font brand kit.
So choose Font,
and I can actually just copy-paste that name in.
That's a really quick way to do it.
For my subheadings, I'll go back and have a look.
It was Open Sauce SemiBold,
so I'll copy that font name there and paste it in,
select that there.
And for body copy, what's really interesting with Canva
is that there's usually font families to work with.
So if I just remove SemiBold,
you can see there's actually Open Sauce
and Open Sauce Light.
And I'm gonna just use Open Sauce Light as my body copy.
If you have any fonts for your brand
that you'd like to use,
you can even upload if you can't find them
in our Canva file.
Okay, so now we've designed our brand kit.
I'm gonna show you how I can easily transfer this
to make some secondary assets.
So I'll go back to my workbook here.
And when you click on Elements,
now we've got all our colors coming up.
When you click on your type,
we've got our brand kit here and it's showing all our fonts.
So I'm gonna start creating a stamp with these assets.
For my tagline,
I'm going to say Baked Fresh with Love,
and I'm gonna make those all capital.
So you can just click up here
and it will actually change everything to uppercase.
I'm going to pull in my graphic element here,
this illustration of a croissant.
And I'm also going to play with effects of the type,
I'd really like my type to wrap in this circular shape.
So I'm going to go to Effects
and make sure I've selected my type,
and I'm just going to play with the curve.
So I'm gonna make it quite tight.
And I'd really like this curve to be coming straight around,
so I might actually change this
to Baked Fresh Everyday.
And just place that in there.
I'll update this to be maybe the cream.
And we can start playing with the sizing here.
So this croissant can go a little bit smaller.
You can also rotate your text here.
So I'd like it to kind of sit around,
I might even play with the spacing,
just I really would like this circular treatment
to nearly meet, but be broken up,
just to know where it stops and ends.
So I might just play with the spacing,
and that's just helped a lot there.
Now if I click on an element,
as I showed you before,
you can actually change the colors.
And your brand kit's coming up here,
so I'm going to choose the burgundy color.
And I might recolor my croissant to have,
instead of a black outline,
I'm gonna blend it in with this burgundy outline.
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And I'm pretty happy with that,
you can always tweak with the sizing.
Another really cool feature
is you can also align everything together.
So if you click and drag across everything
and go to Position,
you can center-align from the middle,
so it just moves everything in together
and it's all perfectly spaced.
I might make the croissant a little bit smaller.
I'm gonna show you how to apply this to a social post.
So for my brand I might type
Bakery Social Post,
and in the filters,
you can go through and select Instagram post.
I'm just gonna have a look through
and see if anything stands out.
This one's looking really nice,
I'm gonna try with this first.
So it's already got the bakery theme going.
We could still use this image behind.
I don't think we need these assets below,
so I'm just gonna remove them.
And it looks like this image is actually in a frame,
so I'm just gonna detach the image and remove the frame.
And then, you can reapply and replace the background.
When you double-click,
you can also reposition your elements there,
and I think that's balancing really nicely.
So I'll go to my brand kit now in Logos,
and I'm going to apply my colored logo,
and that's actually going to replace this Gourmet bread.
So it looks like it's all grouped,
so I'll just right-click and Ungroup.
And I'm going to remove Gourmet bread,
and replace with the BakeIt logo there.
And I'll just use my guides here,
so as you can see, there's a pink guide coming up,
and that's letting me know it's in the center.
Now I can also have a play with the font.
So I'm going to go to my brand kit,
and you can see that's all appearing there,
so I'm going to apply my primary font,
and I'm just gonna take the font down in size.
I think I'll also play with the color as well,
so I might make it gray,
or maybe even a burgundy,
but I'll start with gray.
And then, my secondary font,
I'm going to update to Open Sauce.
And I might make that a little bit bigger
and also bring up the size of the logo.
So as you can see,
I've started with a template from Canva,
but very quickly I'm able to personalize it
following my brand.
So you can play with all your spacing.
And I'll apply
that there.
And just before when we were in our workbook,
we created these assets.
So I'm just going to copy-paste this stamp over,
'cause I think it's gonna help balance out my design.
And I think this will work really well as a stamp
up in the top right-hand corner.
And you can just have a little play,
as you can see, the guides are coming up,
so it's telling you that that's in the guides.
But I'm just going to eyeball just to the top corner
so it's a little bit higher than our rectangle here.
I also think this rectangle could match the stamp color,
so I can just bring out that lovely cream color there.
Now making sure we're keeping in mind with contrast,
I can just look at this gray
and ever so slightly I can take that up,
and this is still following our same color palette.
Another thing we can do is ungroup this,
and I'm actually going to copy this illustration,
and I think that'll be a nice anchor at the bottom here.
I always like to try and find a nice spacing for everything,
so you'd need a bit of hierarchy.
So at the moment, I can see there's hierarchy in the logo.
Today's Specials is not as important,
and the main message here is the brand
and also this heading.
So Freshly Baked Croissants,
I might add an S there.
So there you have it.
I've created a really quick social post.
Now what you can do is either download
or post to your social channels.
There's also a Pro feature for Pro users
where you can schedule all your content,
ready in one place.
- So here's our completed brand kit
ready to apply quickly and easily to any of our designs
just as Steph did there.
So that wraps up our series on branding your business.
I hope you gained lots of insights into branding,
and that you feel confident
to start building your own brand.
Before you go, I have a few resources to share with you
which we have collated into one handy link.
You can either click the link in the video description
or you can scan this QR code to access it.
Thank you so much for joining me for the series.
If you missed out on a few episodes,
it's not too late to go back and watch.
You can access the full playlist
through the link in the video description.
Don't forget to subscribe,
so you don't miss out on new videos
as they are posted, bye, everyone.
(upbeat music)