Promoting your stream.
Now that's pretty easy to do, but not really easy to go
ahead and get results with.
So why is it that so many people tell you to just simply go ahead and
promote and put your gaming clips on social media and that's, what's
gonna help your stream actually grow.
But in over reality, that's not, what's going to go ahead and create the
for you so on today's video and live stream.
I'm gonna go ahead and talk to you about how you can actually go ahead
and promote your stream the right way.
So that way you can actually get results, build the community from
it, grow your viewership without feeling like you are spamming people.
So that's super, super important.
And I wanted to go ahead and talk about that today.
So what is the things that you should be doing now?
If all you're doing is promoting your gaming clips or your content
on social media without any goal or at any purpose, then you're
not gonna see any kind of growth.
At least any significant growth that's gonna sustain you long term,
when you look at all these bigger creators and bigger streamers,
who've been in this space for a long time, you see them constantly just
posting out gaming clips and you're like, yes, that's what I need to do.
But in all reality, you're missing a big.
Point and a big process in the promotion aspect of it.
And that's promoting you, you are the stream, you are the show.
And if you're constantly just promoting Clipse in a game, you're
not gonna set yourself apart.
So I'm gonna tell you what you need to be doing so that you can
actually start seeing results from the content you're promoting.
Especially if you don't have a lot of views, if your community's not growing.
And if you're at a point where you're able to generate income from it, and
you're not seeing an increase in your income from what you're actually.
Then you're doing your promotion a hundred percent wrong.
Number one, right when you're promoting your content.
When you're promoting your stream, you should be promoting your content
and your stream to be able to generate value and bring value to a community
that you want to go ahead and serve.
It's not always about promoting for you to be able to get a follower for
you, to be able to get a viewership for you, to able to get a dollar.
You have to first focus on the service that you're gonna
provide to that community.
So regardless of what it is that you kind of content you can make, regardless
of what kind of game that you actually make, can you provide value to that
audience that you're trying to build?
Now, when you say Curry, what do you mean by build providing
value to that that audience?
Right.
Well, let's take, for example, a game that you play popular games,
or like call duty apex Fort.
Fall guys and many other games that, that are out there right now.
Grand, if OTO, all these games are, are highly played,
where you say, oh, Curry.
Well, I don't play a game.
That's super saturated.
Well, the strategy works the same way for you, so what you want to try to
focus on, it's like, okay, if I'm a content creator and I'm creating content
around that game, and that's the game that I like to play mostly, what are
the things that I need to be able to.
To be able to go ahead and get people to, to kind of watch this content,
to want to engage with the content, to then want to go deeper and figure
out more about who I am as a creator.
Because again, I say the stream, the title of the stream is to
how to promote your stream.
But no reality, what you're doing is promoting yourself.
That is the key to be able to get success when you're trying
to grow as a creator and as a.
It's how do you promote yourself?
So when we're talking about games, right, you wanna find ways inside of
the game, that you can go ahead and teach and educate or get people to want
ahead and grab, grab their attention.
This can happen with amazing clips that you do.
Amazing trick shots, anything that can happen in the game.
That's amazing.
That's great.
That's one bucket of content.
You should be putting out to be able to promote your stream, right.
To showcase that you play those games.
But that's not really a value driven kind of content.
That's more of an entertainment kind of piece of content, you're
missing the inspiration.
You're missing the education aspect of the content.
So you want to look for ways for you to be able to teach and encourage
people on how to get better at the.
How to learn secret things in the game, how to be able to do
things or use certain classes,
when you look at quality duty, there's so many class options you can use.
There's so many ways for you to be able to push where to land, where to drop.
And there's just so much opportunity for you to be able to
create content around education.
So that's number one.
When you, when you create content around education around the game that you're
playing and the things that you're doing, and you educate people on how to be able
to improve or how to make their life easier, or make that game more enjoyable.
That's number one, you're gonna hook them in and you're gonna, they're gonna love.
To learn more about that.
Right.
Then they're gonna wanna learn about the creator behind it.
So that's one form of content you should be posting out to be able to promote
your stream, not just gaming clips.
Once again, you constantly hear people say, take your stream,
cut it up into clips, put it on TikTok, put it on Instagram.
Yes.
I'm one of those people that tell you to do that.
But that's just not the whole picture.
And people who just tell you just to do that.
Are just, are just saying that just to, to tell you that, because
that's what everybody is saying.
And you're not gonna see results that way, because you're not truly,
people are not getting to know you.
They can't recognize your content just because of a gaming clip.
They're not knowing who you are as a creator and the only way for you to
be able to grow and to reach that next level as a, as a stream and crater
is to get people to know who you are.
So this leads me into my next piece of content that you want to go ahead and put
out to be able to promote your stream,
that's gonna be who you are as a person.
You need to post content.
That's not a hundred percent related to what it is that you stream.
You need to have a way for people to be able to connect with you,
even if they don't enjoy that game.
Cuz at the end of the day, what you want to ultimately build is
that people come to watch you for you and who you are as a person.
And it's super, super, super important that you understand that,
that if you don't humanize your.
And all you're doing is just putting out, putting out gaming clips.
You're not gonna grow.
So you need to have a plan when you're putting out content to be able to promote.
So one of the things that I recommend, if you don't have a strategy, like,
Hey Curry, I really don't know how I should be promoting my content,
where I should be putting it how, what, what I should be focusing on
when I'm actually producing content.
I always say to stick.
A strategy where you rotate between the pieces of content, it's the easiest way to
be consistent and have a diversity inside of your content, so you say, you know
what, I'm gonna, I'm gonna go between.
I'm gaming clips.
I'm gonna put clips and content out on social media about who I am, the
things that I enjoy, what are the things that I'm passionate about?
Some of the things that I enjoy, maybe the behind the scenes of what it is that
you're doing, let people into your life.
You want to approach this as concentration and streaming.
As a reality show, show them, show them what you like to eat.
Show them the places that you're going, because this is how
people get to know who you are.
You know, most stream that I'm streaming most of the time, I
don't even get an opportunity to play the game all the way through.
Right.
We get in, we get into conversation, we start talking about it and people come
to be able to learn and to be able to get the value that I'm trying to provide.
Right.
And then on social media, I try to share other parts of my life, share Shawn,
share my dog, share the things that I'm enjoying, share some of the challenges.
Faced.
Right.
So that way people can connect with you.
And then at the end of the.
You're going through a journey.
Right.
And you need to share that journey with other people.
So, so often, man, I can't tell you enough how frustrated I get when I see
people just saying, Hey, the easiest way to promote your stream is to just take
your clips and put 'em on social media.
And it's it's right, but it's wrong.
Because that's not how you're gonna build the.
And you gotta approach this like a brand.
And if you're not thinking about content in that simple way of like, Hey, I'm gonna
rotate between these pieces of content.
I'm gonna post some educational content any way that I can,
however I can educate on this game.
Why?
Because if you're trying to really be passionate about that game and you love
it then there's gonna be new people playing that game every single day.
And maybe you can help someone, like, think about your friend that you're
just like, I love playing this game, but your friend never played it.
When you finally convinced them to come and trial the game.
What are you gonna.
You're gonna help them be able to get through the challenges of like, these are
the controls, this is what you need to do.
Hey, this is the, this is the, this is the objective of the game.
You're going to try to educate that person, your friend, to be
able to get better at the game.
Why?
So that way you can enjoy the game more with your friend, so why not turn around
and do that through your content as well and help a stranger out, get better at
the game or learn tricks and, and tips of the game that you'd like to play.
So that's one piece of.
Aside from that.
What else do you enjoy post content about the things you enjoy share stories.
You can't be afraid as a contemp creator to just grab your phone, go on a, go on
Instagram stories, go on TikTok, make a post and just share something about you.
Share stories, share tips, share something that you have going on, right.
And then from there now you can also share gaming content clips right.
Into that, into that strategy of what it is you're doing.
So that way there's a blend, but don't you say Curry.
Okay.
So now that I did that, right, when do I get to promote,
like what, what am I doing?
Because everything I just mentioned is not you promoting.
Your stream or promoting your content, you're literally delivering value out to
people, and now inside of that content inside of your content, this is where
you have to have call to actions, what is it that you want your viewer to do?
So when I'm doing educational content, and I'm looking at ways of saying, Hey,
I'm teaching people about this game, I'm doing educational content about
what it is, the topic that I'm doing.
Cool.
What's gonna be my call to action.
Hey, if you guys wanna be able to learn more, go ahead and join my discord
community where I, I, I help you more.
If you need half questions, you have challenges.
Let me know, join my community.
Why?
Because now what I'm doing is that I'm taking them off of social media
and I'm bringing them into my circle.
Right.
And once they're in my circle, they get to find out about my
stream, my other content, the other things that I like to do.
Right.
So you get him into your circle.
So that's one call to action.
You should be doing pretty frequently, right.
Getting people to go deeper with you.
Okay, cool.
Now I'm like posting gaming clips.
Hey.
Cool.
What's my call to action.
Hey, did you guys know that I stream on Tuesdays and Thursdays at 3:00
PM Eastern time, come and tune in.
Get to get, get, get, get, get the opportunity to be able to play the
game with me and be able to do so much.
Right.
Okay, cool.
What, what, what kind of call to action I'm gonna do when I'm sharing?
Me being out with Shauna at the park, hey, that's not, that's an opportunity
for me to have a call to action to say.
Welcome to my story, hey, this me and Sean experience these
challenges, we went through this.
Hey, when I first started concentrating, I had these challenges.
If you go to my Instagram, you will see that the posts that I make have long
captions value driven posts that share an experience that I had hopefully
inspiring you to be able to be better.
So, you know, there's so much you can do when it comes to promoting your content.
But the one thing that I want you to remember is that you're
not promoting your content.
You're promoting yourself.
You are the star of the show.
You are the person that people want to come and watch you are the person that
people want to go ahead and spend time with the reason why all these other
creators, Nick me tend to Taman Dr.
Disrespect, ninja, courage, you know shroud all these people.
It, it, it, a game, a part of the game is, is a part of it that they enjoy the.
But it's the personality.
It's the person that's streaming.
It's the person that they're able to connect with.
And if you don't include that kind of connection and that kind of
relationship within your content, you're not going to see the success
that you want because people are just gonna know you for the game.
And if that game dies, if they, if they don't recognize you, they
don't know what you're about.
If you never touched their soul, right, you have to be able to touch their soul.
For you to be able to go ahead and get them to feel so deeply valued to
you that you've impacted their lives, that they now want to be around your
realm, regardless what it is that you do regardless, what kind of game you.
And that's how you build a community.
And I say it over and over again, make content with the goal of building a
community, promote your content with the goal of building a community,
promote your content, but you're promoting yourself, why should
people come and resonate with you?
These are things that I talk about heavily, heavily, heavily and it's just
something that I want to teach so bad.
Because we don't focus so much on community.
We focus on it, like what's in it for.
And no reality.
The reason why you're not seeing success is cuz all you're worried
about is what's in it for me.
And when you turn around and flip that script and say, Hey, why,
why am I making this content?
What is this gonna do for the audience that I want to attract?
Why am I streaming?
What is this gonna do for the audience?
That's gonna come watch me.
Why am I sharing this story?
What is it gonna do for the people that are gonna read it?
Right.
And when you start thinking about other people and what kind of impact
you can have with your content, I guarantee you you're gonna start seeing
success because you're gonna see that people are gonna resonate with it.
So hope you guys enjoyed that segment.
That was a lot longer than what I planned for.