A pair of Sacramento sisters
are working to help the local
Spanish speaking community with
hairy situations with their high
quality beauty and waxing services.
And today we have co-founder
Carmelita Ramirez of me.
Beauty wax.
She's here to tell us more about
her business and her goals
for serving her community.
Hello carmelita.
Hi Aubrey, thanks for having me on.
Well let's first talk about
your journey to opening your
own business with your sister.
As a Latina entrepreneur.
Uhm, well, it's definitely been
exciting journey. We started back
in January of 2020, just a couple
of months before the pandemic.
But you know, really,
we've just rolled with the with the
highs and lows closing and opening,
and we've had support from family from
clients from the Hispanic Chamber,
just helping us to keep
growing and hang in there.
Well, you're literally helping
people out of hairy situations.
If you want to say that I'm
with this waxing business,
why did you feel it was so
important to open this business?
Well, we felt it was so important to
open this business because we we
knew that there was, you know,
a language and a cultural barrier
out there when it came to getting
high quality waxing services.
Erica had been in the industry for
almost a decade and she just kept
seeing this theme of women wanting
to get waxed and just not being
able to communicate their needs,
their wants. And, you know,
because of the cultural language.
Barrier
and you do serve the whole community,
but in particular you wanted to
reach out and bring in Spanish
speakers who may not be comfortable
in other beauty salon type settings.
So talk about breaking down those barriers
and the kind of feedback you're getting.
Uh, well it's been really exciting
getting out into the community
and just talking to different
folks. You know, using our skills,
we speak Spanish,
but we hadn't really been able to
utilize that in our day-to-day life.
But now that we get out there,
we start talking to people in Spanish.
They they just I feel like they
feel so comfortable talking to
us because we look like them.
We sound like them and we're
here just to help them.
So I, I think that really helps
the situation and were small.
Two so I think right now everybody
wants to help small businesses
and it's just a perfect kind
of blend of everything
Phyllis and more about the business
and the name. Me beauty, wax.
How did you come up with that?
And so we wanted something that
was bilingual because,
you know we are bilingual,
but we wanted something that
spoke to our philosophy.
You know, we don't want to go
out there and say, you know,
let's wax your full body.
We want people to come to us and tell us
what they want with their idea of beauty,
means and literally me beauty
means my beauty.
So whatever that means to you if it just
means you know getting your eyebrows done,
you're going to your legs.
We want to be there to support that
that's. Awesome, and I'm sure
there's been some challenges
and bumps in the road,
and there probably still will
be some ahead of you.
But talk about the pros
and cons of doing this.
Uhm, the president comes.
There's a lot. The pros is that,
you know we've always wanted
to start a small business.
My dad actually had a tow
truck business growing up,
so we kind of always had
that business mindset.
We just didn't know what exactly it was.
So now that we found something
that we're both passionate about,
it's exciting and we get we're
getting so much support from it.
Han is that, I guess we're always having to
wear different hats.
People told us that from the very beginning,
you know, sometimes we're the
the advertising executive.
Sometimes we're doing the inventory,
but it all you know is worth it in the end.
Well, thank you so much for sharing
more about your business with us.
It's great hearing about it and I
wish you guys all the best as you
continue to help waxing the community.
Appreciate you.
Yes, you can find out more about
their beauty services on Instagram.
At me beauty wax.