- Hey y'all, my name is Kori Ashton,
and this is another WordPress Wednesday.
You have found a YouTube channel
dedicated to all things WordPress,
and today we're specifically
gonna be looking at your conversion strategy.
I want to share two quick tips
that hopefully will help boost
the conversion on your website.
Let's get to it.
(upbeat music)
Okay, so first things first,
let's define what conversion actually is
when it comes to a website.
I'm gonna use the definition from moz.com,
which is, 'A conversion is the general term
for a visitor completing a site goal.'
So it really could be anything,
whether it's signing up for an event
or watching a video or clicking to call,
whatever it is that you're asking them
to take an action or maybe to engage with us.
So what we're gonna do is work on
how do we improve that conversion?
And again, there might be multiple things
that you're trying to track,
but for the sake of this tutorial,
I want to look at two different
conversion optimization techniques
that might be able to help you.
First thing is, do they know absolutely for certain
what they're supposed to do when they land on the page?
So if they're coming to a landing page
and they're scrolling down
and it's beautiful and it's clean and it's easy to read,
is your call to action broken out,
and does it look like a button?
Does it stand out on the page?
I would even say you can add a little bit of color
to this button to really make it stand out
and pop on the page even a little bit more,
but you really want it to be something
that really catches their eye as they start to scroll.
You can see these two calls to actions
down here at the footer,
but that individual visitor is gonna have to scroll
all the way down to the bottom to see these,
and that might end up causing them to leave
because they lose interest.
It's a pretty long page to scroll through.
So you want to be certain that your call to action
is within that first scene or very shortly thereafter.
You've got it very visible, very easy to understand
exactly what you're asking them to do.
I'll give you a quick example here with askkori.com.
You know right away, I've got this button sitting here
that I want you to 'Ask Kori'.
And as soon as you click on that, of course,
it takes you down to the section
where you can fill out the form and ask me your questions,
and I'll try to answer it for you,
maybe make a video for you.
But this button right here looks like a button,
and it's got that bright pop of orange
that really catches your attention.
As you start to scroll through the site,
you might see that call to action or that CTA repeated.
So this is one way that you can improve conversion
is to go look at your website today and kind of assess,
okay, how far down on the page
are they having to scroll before
they see that call to action?
Does that call to action really catch their attention?
Does it pop off the page or is it kind of muted
and maybe even too small and just a font, right?
Maybe it's just sitting here as plain text
and they don't even realize that it's clickable.
So I want you to check on that first
as your number one rule for improving your conversion.
Second tip I want to look at tonight
is simply adding a secondary call to action.
Now, normally on a major landing page,
especially if you're spending money
and driving traffic to that landing page,
you probably just want one definitive call to action,
one thing that they can do,
and it's typically fill out a form or buy a product, right?
Very, very simple, take this action.
But one of the things you can do,
if you're not seeing the highest conversion point
that you want throughout your website, is maybe offer
a little bit of a less committal conversion point.
So this is a great landing page example
where the major call to action
really pops off the page with 'Apply Now'.
We've got two different areas,
right in this hero scene.
'Apply Now', you know, you've got your offerings there,
but if applying now is just too much of a lift
for the individual, they can maybe schedule a call
to speak with someone, right?
So we've got two different types of ways to engage with us.
And when you add a secondary,
maybe a little bit less committal
or different way of communicating,
you'll start to understand more
what your consumer is looking for
and what they would like to do in communicating with you.
So it's a really great example of how you can offer them
a totally different user experience,
maybe something a little less committal.
I've also seen an option where you can apply now
or maybe request more information.
Again, two different versions of a conversion happening.
One is just a little bit of a less commitment
from the individual lead or consumer.
And if you need more tips on conversion strategy,
I've got a few more videos right here.
I'll include this link in the description box below.
Hey y'all, I hope that helps you.
Be sure to check out my other videos.
I'll put some links in the description box below.
Be sure to like and subscribe
because I have an entire channel here
dedicated to all things digital marketing.
If you're looking for tips on search engine optimization
or WordPress specifically,
or how do you even be a freelancer?
I have all sorts of really cool tips or resources
here in the channel, over 400 videos totally for free.
Have a great one.
I'll see y'all next week.
Bye, everyone.
(gentle jingle)
(bell jingling)
So this is what happens when your seven year old
decides to do your hair for you.
Yeah, he styled me for this video.
So just wanted y'all to see,
this is what it could look like
if I had a professional doing my hair
each time for the videos.
Did you do this to my hair? - [Child] Yes.
- What do you think about it?
- [Child] Cool. - Mm-hm.
Or a hot mess? What do you think?