all of the other things you do great you're now a best-selling author and I
understand the book is number one with a bullet the biggest concept that we've
seen come out of the book is the elevator pitch Jeffrey hayslett is the
head of the hazelett group and author of running the gauntlet when I started
reading that I immediately felt like we were soul mates because I've been there
well the key thing is about adapt change or dies always to make sure that we're
moving ahead and we're changing not like radical change in terms of unless it's
really need it side by side right there look at that side by side two
bestsellers right there
yeah yeah Paisley what do you think Jeff Jeff hazelett the hazelett group doing
the marketing advice for companies uh some of the biggest companies in the
world and marketing expert the Jeff Haslett says nobody's buying because
they don't want to buy into market zuckerberg is that what this is all
about no no how can del be saved Jeffrey hayslett knows how hard it is to turn a
company around a Jeffrey you obviously know about this firsthand how hard is
this gonna be Alicia now this is a great big job in fact you got a question who
do you want to do it I mean the good news that's going to come out of this is
no longer will New Coke be the worst public announcement it's really going to
be quick stir which I'm saying is dead sir I mean they embrace the digital
business and move their traditional business to the side I gotta give him
credit for that okay very broad question so I guess what's a narrow it down to
how do you even start to think about choosing what kind of marketing well I
like Sam Kinison the old comedian he used to have a whole routine about
starving people in the desert ease that move to where the food is
alright so give me a name in for marketing it's not easy to take risk and
a company not easy to cause tension let's see that's our jobs as leaders
it's not going to go perfectly that's what we're looking for we're looking for
change agents to the process people will just see that the clock needs to be
changed and Lee changing that's it brothers and sisters I feel it I feel it
I feel a feeling coming over the audience perplexes me I mean this is
basically like giving you a crack pipe and then charging it for the crack I'm
into it oh that was funny to plug get them up there to be proud sir be proud
thank you you helped make our quarter last year I really appreciate that it's
the quality that counts in the deeper the conversations even across less
people is better than trying to carpet-bomb everybody I'm sure that many
of you have great passion for your company in your products but you got to
remember it's not alone to be able to drive it people gotta get going here
there's no attorneys watching you in this room come on you can laugh it up
it's why you come to conferences like this to be able to get ideas from each
other from your partner to be able to gain the velocity that you need
now I'm from South Dakota anyone here from South Dakota I think they were
scared you know is this big bloody American cowboy with cowboy boots coming
on the stage right off the bat you know just like he's pulled off the Prairie
I'm a big avid hunter very much an outdoorsman I don't get to do that my
apartment in New York this week I'm in South Dakota so I get to see my horses
and see my family I get a chance to get out on the Prairie and out on the range
and ride a little bit and that clears my head and gives me a chance to just to
recharge a faster horse a bigger horse more but you wouldn't want to go to that
newfangled contraption yet bye 2013 ram 1500 makes going fishing effortless you
know if you're authentic and you're real that I think that comes through and it
comes to us in you know in aces of spades or whatever you call it maybe
it's my being from South Dakota being a little bit more of a cowboy just being
direct and honest and talking about things the way they should be that's
just how we do it you know out here and by doing it those those ways i think you
know you really change stay true to yourself and it's and it's a lot easier
for you to do