Hey everyone Derek Halpern here the founder of SocialTriggers.com and today you are gonna
learn about the sales killer that I call the customer coma.
Okay let's just look at it like this if you lull people to sleep how can you expect them
to not wet themselves let alone pull out their wallet and buy something from you.
You can't.
What you can do is make sure you are not putting people to sleep though.
OK and we are going to have more on that in just a minute.
First what is the customer coma?
And how do people accidentally put their customers in it.
Well, have you ever stumbled on an article read the first few sentences and clicked away
without finishing it?
or have you ever started watching a video and stopped it after just a few seconds?
Why?
You may think well that wasn't interesting or you may think that didn't apply to me or
you may think I already know this so you left in an effort to save some time it makes sense
it makes sense.
I'm not going to blame you but in reality what happened is this OK you stopped yourself
dead in your tracks as a survival mechanism as a survival mechanism OK you knew that if
you continue you'd pass out on your keyboard and you stopped yourself because you know
letters imprinted on your face isn't a good look.
So you stopped yourself you clicked away you saved yourself some time.
That's the customer coma OK but what triggers it?
And are you doing it in your business by accident?
well here's the deal you may think that bad content or just plain old being boring is
the cause but that's not the whole problem its only part of the problem there are some
other things that put people in the customer coma.
As a matter of fact there are three things that put people in the customer coma and I'm
gonna go through each of them right now.
The first thing is being boring as I said being boring is part of the problem but here
is a little secret you don't need to be interesting to not be be boring.
Sit on that for a second you don't need to be interesting to not be boring.
okay the second thing is what I call toning it down syndrome.
What's that?
Well back when I first started writing and creating content and marketing materials to
sell products and services I'd write something and after the fact I'd tone it down so I didn't
offend anyone.
What I did there was lose my personality and my readers and you know what I lost some customers
too.
How dumb is that?
You know but lets just save that for another day.
The last thing that causes the customer coma is the most prevalent.
What is it?
Its the failure to open what George Loewenstein calls the information gap.
OK.
Here is the short of it when there's a gap between what people know and a gap between
what people want to know they desperately seek to close that gap.
Its a compulsion and since you made it this far video you know that it works.
Think about it, how did I start this video off?
I said you are gonna learn about the sales killer called the customer coma.
Gap successfully opened.
What's the sales killer?
And what the heck is a customer coma?
You kept watching because you wanted answers.
You wanted to close that gap.
OK.
Now I could've let out and said something like you can get more sales if you're not
boring, show your personality and create curiosity.
And what would you have done?
Think about it what would you have done?
You'd stop watching!
Boring.
I don't want to watch that I just told you everything I wanted to tell you.
That's not going to make you watch a video.
I would've lost you before I even had a chance to win you over.
Okay.
But now you wanna besides those three things how can you ensure that you never put your
customers into the customer coma?
For that I'll open another gap.
There's a sure fire way for you to captivate your customers and keep them hanging on your
every word and to do that you've got to learn about what Sally Hogshead calls the seven
fascination triggers.
And I got your back there.
I recorded a short discussion with Sally Hogshead where we go through each trigger, why it's
important, of course how you can use it in your business.
You are going to love it.
It's packed with usable techniques that you can apply into your content and marketing
materials instantly.
Alright and just for a taste in this discussion with Sally you are gonna learn how Marilyn
Monroe captivated the world with what's known as a wet voice and then you'll see how you
can apply it in your business.
Okay.
You are going to learn how to keep people on the edge of their seats.
Waiting for whatever it is you're selling and then happily buying it from you with little
to no questions.
Alright and my favorite you are gonna learn why people do things they are not supposed
to do and how you can take advantage of it to pull in more sales.
OK there's a red button guess what says don't press it I'm pressing that button.
We like to do bad things.
Alright and you are also going to learn much more.
But here's why you've got to listen to this discussion right now you'll find everything
we talk about is backed up by data.
Sally Hogshead pulled together a dataset of more than seventy five thousand people and
that's how she came up with his fascination triggers.
So this isn't just opinion it's fact.
To access this this discussion just scroll down below this video and follow the directions.
If you are watching this on YouTube you have All you gotta do is come to SocialTriggers.com
or click the link below this video in the description and access the never before released
discussion with Sally Hogshead.
Alright, so thank you for watching this video.
Get access to the Sally Hogshead call now.
You don't want to miss it.