Thank you, belle.
Uptown Minneapolis is making a
comeback with many new business
and some great events happening.
One of them is an event to draw
attention to the growing field
of craft cocktails in Minnesota,
which everyone is jumping on board.
Welcome, Natasha grilling from Uptown
Association and Bridget Loeffelholz, right?
Yes, loeffelholz from Danforth to stealing.
This is awesome.
You guys, what did you bring for us today?
And let's talk about the event
that's happening to where people
can come try these things.
Sure,
Chris. On Thursday,
this coming Thursday from 5:00 to 8:00.
We have at the historic Granada
Theater over on Hennepin Ave.
we have over 20 distilleries and we're
we're just helping helping people
understand spirits better and and
creating a great local experience
and do I understand this correctly
you have THC drinks as well.
It's not just alcohol which is something
that's totally new to all of us
right. We have THC gummies
or and seltzers as well.
So it's something that people can
come and and try and and and dip
their toe in the water if you will.
They brought some spirits here and we
wanted to ask you about like I think
a lot of people struggle with this.
I know I certainly do.
What the difference between a
good spirit and a great spirit
and what are we looking for notes
because I only got a lot of people
drink this stuff kind of neat.
Yeah. And exactly. I think that when
you are having the opportunity to
participate in an event like this with
20 different craft local producers,
it can be very overwhelming,
especially when you have a
breadth of range coming from,
you know, our portfolio.
Teachers, German style spirits, so fruit,
Brandy, herbal liqueurs, whiskey and gins.
It can be a little daunting and niche.
So what we always recommend is take
take it slow so our noses have a lot
of sensory so they pick up on a lot
of those aromas because when you're
tasting through 2030 different products
your palate can get really burnt out.
But is that also kind of the blessing?
I know with wine if you you know if
you put three next to each other
it's so much easier to to get their
characteristics because you have something
to compare it to right in front of
you. Yeah. And I think kind of I,
I, I'm sorry, I glazed over your
last question about the difference
between a quality and a great product.
I think it's really the narrative.
And when you have a lot of local
producers that get to stand in
front of you and tell their story,
it kind of buys into when you're
tasting through a lot of those
wines and the experience that
you get to participate in,
you get to pull that information
and be a part of the process.
I think that's the biggest thing
is that just like have a leap of
faith and let the spirits specialist
kind of take the path.
You don't. You have to apologize to me.
You said you apologize for glassing.
Don't do that. You wanna pour some?
What's going on the top here?
Never seen it before.
Yeah. So these are called owski users.
They come from somewhere.
Owski SOS. Yeah, yeah,
it means houses out and geyser
is device in in German.
And so you'll find them really in
Southern Germany, France, Austria.
But basically it is a measuring device.
So it measures out two centiliters,
which is about 3/4 of a fluid oz.
And also it makes my job
look pretty cool. Despite
the coolest thing, what's the coolest thing?
The cool things you'll be able to
see at the same producer just said,
I want one. Those are cool. And So
what I have for you today is
our immature great Brandy.
This is a proper snifter glass.
So it's very practical and traditional
in the sense that you get a lot of
those aromatics and air into the
glass and you use a little bit of
your hand warm to warm up the spirit.
Did you say immature? Yes.
And that means it's not ready
for primetime or it's not
oaked or what does that mean?
You know, it's actually a cheeky response.
To the labeling Commission.
Ohh if any, if any, fruit Brandy,
grape Brandy for that matter,
is aged less than two years,
you have to either have an
age statement or say immature.
And we didn't want to be beholden to
changing our label every single batch thing,
you know, a year and 10 months,
you know, so on and so forth.
So pull when it's ready,
fun goes by, time goes
by when you having fun.
What is the last thing you want
to say with last 30 seconds
here about how people can
test spirits and what's advice
that you give them something.
That I learned from a great woman,
Dana, at the wine company,
a local distributor.
She says that because our noses,
our brains are split,
you smell differently with each nostril.
So my tip is when you are smelling
your spirit, take it from both sides,
you'll basically pull
out different aromatics.
That is the fun fact.
Are you serious?
I mean, I'm believing her
toasting her wholeheartedly.
So now we know.
Yeah, now you know.
My mind is blown.
Yeah, well, thank you guys so much.
I'm gonna take a sip of this
after I read this here,
but thanks for showing us.
Down and can people buy these?
Because I think a lot
of folks might want to.
Those are cool.
We are locally,
we're sold out of right now.
So it kind of adds to this,
to the look of it.
But all of these products are
going to be available locally
in local liquor stores as well
for Uptown Uptown event, yeah,
great celebration is here.
The spirits tasting event is
Thursday 1023 from 5 to 8 at the
historic Granada Theater in Uptown.
Damn fork is located in Saint Louis Park.
By the way, we got a link to get tickets.
And a list of the participating distilleries.
It's on carelman.com.