- A couple days ago I was talking to this poker player
and he was making 10, $20,000 a month.
That's how he opened the conversation.
He's one of these guys that always talks about
how much money he makes but what was so interesting
is that he says he spends almost all of his money
on life coaches,
so people that are 5000, $10,000 a session
that are just there to improve his life.
He was making jokes about it, right,
saying that he wastes a bunch of money on these guys
but there are a lot of coaches out there
that you could hire to do things
and so in this video, I wanna talk about
what to look for in a good coach
and some traits of bad coaches.
The most valuable coach I've ever hired for business
has been Neville Medhora and I'll talk about,
and I know I bring him up all the time, right?
This is maybe the 30th time I've brought him up
in the last two years
but it's just 'cause I get so much value from this guy.
I'm not hard selling Neville Medhora on you right now
but I do wanna use him as an example
of what makes a good coach
so I'll talk about why I hired him
and why I think he was so valuable.
One, he's doing the work himself.
Neville Medhora if you guys don't know
runs Kopywriting Kourse and he sells services
to improve the words on your website
to help them convert more visitors
and then his consulting is copywriting.
He's a copywriter and he sells copywriting services.
Aaron Ross is another good example.
He writes cold emails and he does consulting
on how to write better cold emails.
I also do the same thing, right?
I write cold emails and do sales
so I do consulting on that sort of thing
but there are also coaches out there
selling things they've never done.
You'll see them in your Facebook feed.
If you scroll through 'em, you'll see these ads
for people promising more clients through Facebook
or more clients through whatever social media
and there's no real case studies to back 'em up.
It's really hard to tell what they've done.
That's the main thing I look for
is are they actually good at what they do
and you can tell by the content they put out.
The second thing to look at is the career path.
Is this coach in a similar spot
that you wanna be in in that area?
So for Neville for instance, he's a master copywriter.
If you wanted to become a master copywriter,
he's the one to talk to.
In LA as well, there's also a lot of coaches
trying to grab money for random stuff.
I've hired now two standup comedians to help write
and I hired one executive producer of a show
to help us pitch TV shows
and the important thing to look for is the credits.
So for instance, the executive producer
that we hired for the show, we're still working with her,
her name's Ellen.
She's been the writer for Everybody Loves Raymond
for nine or 10 episodes of that.
We're trying to pitch a network sitcom
so it's the perfect fit.
If she was executive producer on some show
that nobody watched or something that wasn't a comedy,
it wouldn't be a good fit.
So it's looking at the background
and figuring out is this coach doing something
at a level where I wanna be eventually, right,
and they don't have to have everything together.
For instance, a lot of these standup comedians I'm hiring
aren't very well off financially but they're funny.
So if the goal is to become funnier, hire the funny guy.
Don't hire the business guy.
If the goal is to get better at business though,
definitely hire the business guy
and then the third thing and this is gonna sound kinda weird
is do they charge enough money?
For instance, when I hired Neville,
I think it was four or $500 an hour.
Right now for our coaching,
we charge about the same amount at Experiment 27
but especially when you're digging into
non-money making coaches,
so for instance, one of these comedy coaches that I hired,
it's $50 an hour.
Is that a lot?
Maybe for a skill that's not gonna make money.
The executive producer for the show was 375 for 90 minutes
and you can tell the difference in quality between the two
and a good coach knows the value
because they've worked with clients.
For instance, I wouldn't charge money like that
if I wasn't at least pretty confident
that I'd get a 10 times return on it.
Neville's the same way.
He said that at the beginning of the coaching, right?
He's gonna charge $500 but he's gonna make at least $5000
through the coaching process
and I found consistently
that when I've hired a more expensive coach,
I've gotten results
especially if you follow the other two points
'cause there are also coaches out there
like this poker player's buying from
that'll charge five, $10,000 and haven't done anything.
They don't fill the other two points
and those guys are just taking your money
but if they follow all three of those points,
you should end up with a coach
that's gonna take you to the next level.
If you like this video, be sure to Like it on YouTube
to encourage this type of content.
Subscribe for more B2B sales training
and if you need marketing support for your digital agency,
check out experiment27.com.
Thanks.