So how do we do it? How do we make our name a cut above? How do we stand out
from the crowd? Marianne DeNovellis here with the Six
Figure Mastermind. We're going to teach you how to make your unique message and
purpose be the one that sticks out.
Okay, this is a super fun conversation of how to stand out from the crowd and the
funny thing is, there's probably a lot of other people that are looking at this
video right now and looking at how they can stand out from the crowd. It's this
phenomenon that's always blown my mind of everyone wants to stand out and
everyone wants to be unique which kind of makes everyone the same. I mean, isn't
that weird? So what does it take to stand out from
the crowd? But first, why? Why do we want to stand out from the crowd? Why do we
want to make a great impression? Why do we want to be the one that's recognized
and seen and and unique from everybody else? Why do you want to stand
out from the crowd? Why do you want to be that person? Why do you want to be the
recognized face? That's a really introspective question that is worth
pausing the video for and writing down. Is it because you want to share your
unique gift? Is it because you want to be seen and recognized and noticed? Is it
because you have incredible talents that you want to share with the world and you
feel like you need to be separate from the crowd in order to be seen and to do
that, you want to be the first chair, you want to be the one that's in the
limelight in the screen or maybe you want to stand out from the crowd
because you've got a voice and you see the crowd doesn't and you're willing to
go first and take your turn. Sanding out from the crowd, I got to tell
you, it comes with its pros and it comes with his cons and I want you to be
prepared when you stand out from the crowd to deal with everything that comes
your way. When you're standing out from the crowd, you are seen for better or for
worse and you get to be okay with that, it comes with the territory,
it comes with going first, it comes with being the person in the limelight, the
person that's seen, the person that's willing to take a stand and say, it's my
turn now and I'm taking my turn. When anyone does that, when anyone is willing
to stand out from the crowd, they're going to get something called feedback.
Feedback looks like either I'm praising you or I'm offering criticism to you.
That feedback can take many different forms and there's something I want you
to know about feedback, all feedback is important whether it's for you or
against you but not all feedback is valid. Here's
what I mean by that, let's say that you are a person that's making a name for
yourself in the music industry, you're an entrepreneur, you want to go and make it
in the music industry and you're wanting to stand out from the crowd and you do
that and you receive this feedback, you know, you've seen this on American Idol
or The Voice or any other of those TV shows that you've watched where these
take huge amounts of guts to stand up our there on that stage and just present
who you are and share from your heart and share everything and expose
your vulnerability and your talents onstage and the judges always give you
feedback. Society is going to do that all the time no matter what so some of
it's going to be really really uplifting and say, "Man, you were great, you
were incredible. I loved your music and I love the sound of your voice." And some of
it's going to be like, "Uhm.. What was that? You sounded awful, your voice has this really
squeaky pitch to it and I don't think that's really cool." Both of that feedback
is valid because it's just a sampling of what you're going to get from everyone, the
feedback that says, "Hey, you did a great job."
Feel free to own that. If that's feedback that's like resonating with you and
feels good to you, feel free to own that and just say, "Hey, I feel the same way.
Thank you so much, I appreciate that feedback." Now here's the other thing, if
the feedback is not supportive of you, if it's like, "Oh, your voice is so squeaky
and I can't believe that you made it this far and I don't think you're any
good." Here's how you can approach it, "Thank you for the feedback." and you can
go one of two ways, "I actually really like the sound of my voice, I think it's
what makes me unique and sets me apart." or "Wow, if it's not pleasant to
hear and it's like hurting your earlobes, maybe I can adjust my tone a little bit
and make it more pleasant." You see how I take negative feedback and either way
make it work for me? All feedback supports me, either I agree with it or I
disagree with it and I can still improve no matter what. When you're standing out
from the crowd, you're going to get heaps of feedback so just be prepared for it and
take it as it serves you so let's get down to business. How do we stand out
from the crowd? You are your brand whether you are musician,
whether you're a speaker, whether you are just selling products at the store,
everyone that interacts with you understands that you are your brand so
make sure that you're doing everything on purpose, your hair style, the clothing
that you wear, how you stand, how you walk, how you use your words, how you speak to
people, how you show up is always a reflection of your unique brand so
standing out from the crowd embodies all of those things,
it says, I'm doing my hair on purpose, I'm doing my hair for me not for anyone else
but for me, I'm getting dressed, I shop for clothes that speak to me, I shop for
clothes that enhance me, I'm shopping for clothes that speak to my truth
and emphasize who I already am. I'm not wearing clothes to please anyone else,
I'm not wearing clothes to impress anyone else, I'm picking my wardrobe that
supports me, that supports my message. Doing that alone, having that
authenticity alone, helps you stand out from the crowd because you're authentic
to you and not trying to be anyone else. I was super fascinated a few years ago
when I saw this what we have lovingly come to understand is the hipster
movement, you know, with the big thick glasses with a lot of plaid shirts with
some tight skinny jeans with the hipster hairy like,
hipster is its own style now because everyone was coming out of the woodwork
wanting to be this unique image and they all picked the same image so now hipster
has its own unique brand that is hipster which is ironic because the definition
of hipster used to be unique and unlike anybody else but now it's unique but
just like everybody else, it really fascinates me. I call it the hipster
phenomenon of wanting to stand out to be like separate from everybody else but
you end up being just like everybody else, it's because that happens when
you're trying to be something that you're just not. If you're trying to be
something that you're not, you're going to fall into this this label, no
matter what it is, it could be hipster, it could be goth, it could be depressed even,
it could be whatever it is, if you're not true to yourself,
it's really easy to fall into a label.
The only label that sticks to me is Marianne. Think about this, think about brands that
have made a name for themselves, think about an easy brand like Nike, you think
Nike, you see the little swoosh in your mind, you think athletic. Nike sells
clothes, they sell life lifestyle, whatever you want to call it, you know,
the blow shoes, the bottles, the lifestyle accessories, whatever
it is but Nike embodies a brand, they embody fitness, they embody go for it.
They've even started a recent campaign with people who aren't the perfect fit
model-esque kind of person wearing the Nike apparel
going out and running for the first time and they're supporting that, they're
saying Nike is a lifestyle, it's not just a shirt or a shoe or a water bottle,
it's a lifestyle. You get to embody your own unique lifestyle which means
everything that you do is a reflection of who you are. Be in alignment with that,
be authentic to that, be authentic to the true you, let the true you be inspired.
I have a friend who has this phrase called inspired through you. Let yourself be
inspired by that, let you inspire you that when you get up in the morning and
you look in the mirror, you see maybe your bed head or your pajamas or
whatever it is, you get ready in the morning and you before you leave the
door, look at yourself in the mirror and say, I am so inspired by me. I don't
need to check in with anybody else, I don't need to ask for anybody else's
permission for me to be the true authentic amazing me because that's who
you are and when you are that, your unique light shines so brilliantly that
it can't be compared with anyone else. You think about a Christmas tree, you
know downtown Salt Lake City, we're close by where I live they have gobs and gobs
of Lights at Christmas time, all the trees are filled with lights from top to
bottom. I've heard that it even takes six months to put them up and six months to
take them down because there's so many lights. Now each one of those light
shines individually but it's the combination of all of them put together
that makes the unique show so brilliant. One candle on its own shines light but
that unique candle put next to another unique candle, put next to another unique
candle creates an amazed tapestry of light that brings us all
together so allow your light to be unique,
don't be anyone else, don't be anyone else's style, be inspired by it, totally be
inspired by what other people say, be inspired by what they do, have heroes,
have role models, have all of that but bring it all into a beautiful melting
pot that creates what is authentic to you and the number one way to stick out
and to make yourself an amazing unique individual is to be a fan of other
people. The one that is critical is the one that gets lost, the one that is
critical or condemning other people for their different clothing or hair or
lifestyle, that takes away your ability to stand out from the crowd.
Be a fan of others, encourage others to do exactly what you're doing. If someone
shows up in a crazy hairstyle that you wouldn't pick for you, totally celebrate
that, celebrate the people in your tribe, celebrate the people that are your fans,
celebrate people that are your friends and your family, offer all of that unique
love to everyone around you, encourage others to be unique, that will set you
apart because let's be honest, how many people do you run into like that
everyday? How many people do you run into who are their unique brand and also
celebrate you for your unique brand? Be a fan of others and celebrate your unique
differences. Hey, I'm your biggest fan right over here, this girl right here. I'm
rooting for your success so share with me what you're working on in the
comments below, how you're growing and building your tribe, leave me any
questions you like, I totally get back to you and respond to that. Hit the
subscribe button and we'll see you tomorrow.