- Do you and your agency create some stunning websites
for your clients.
But when it comes to doing your own marketing
you are really struggling to get it done.
And because of that,
you are missing out on some valuable leads
for growing your agency.
Today, I will share with you
13 team proven marketing tactics
to help you win more of your dream clients.
The kind of clients who get what you do
and you pay your worth.
A little later in the video
I will also share a fantastic free resource for you
which will help you to super charge
at least two of your marketing channels.
Hi, this is Nicole from Wunderstar
I'm a marketing coach for Digital Agency Founders.
On my channel I share social media hacks
and marketing tips for time-short agency owners.
So subscribe now and press the bell
to never ever miss a new episode.
Now let's go.
Here are 13 proven marketing tactics
which have delivered some amazing results
for my digital agency Wunderstars clients.
Number one, make your own marketing a priority.
Now, how can you do this efficiently?
I am German after all.
You need to work
on one of the most common marketing barriers
I get from website designers.
And that is that they're simply too busy
to do their own marketing
because they are so busy with client work.
But if you don't prioritize time
for getting your marketing done
and for working on your business,
you will forever be missing out on some valuable leads
to grow your agency,
and you'll be stuck in a rot.
So it's time to switch things up
and to treat your marketing
like you would treat a client's project.
Scope out what needs to be doing,
how long the individual tasks will take
and allocate time for it in your diary
for making them happen.
Number two, the next tip
and please put this on a giant post-it note
on your office wall,
done is better than perfect.
I hear so many times from agency owners
that they suffer with marketing,
social media or website shame.
That they put off launching their new social media
or launching a new brand or launching a new website
because it's simply not perfect yet.
And this unfortunately can go on for years.
Now no one else knows exactly
all the 30 different pages you are going to launch
your new website on.
Over 30 days of amazing Instagram content you had all ready.
No one knows what they're going to be.
So I invite you to post what you've got now
and simply refine as you go on and as you learn.
Done is better than perfect.
Number three, stand out and be different
with your marketing.
There are so many website designers out there
you can't afford to be vanilla.
You need to showcase across all your channels
what makes you different from your competition.
For example, have your clients told you
that your brand discovery phase is really thorough.
Or if they love the kind of feedback systems
you use doing the website project.
Use this as a differentiator in your marketing.
Also, when you create a proposal,
look for something that can really make it more memorable
for you lead.
It's really worth making the time
for that little extra effort.
Tell me in the comments,
do you know what makes you just that little bit different?
Is there something you still need to work on?
Number four, make time to really get
to know your dream clients inside out
and what influences my buying behavior.
For example, what's their level
of digital marketing knowledge.
You want to speak my language and your messaging
less tech and less jargon.
Just focus on what the new site is going to deliver
for them and how easy you will make it
for them to work with you on it.
Have they purchased a website before,
perhaps they had a negative experience in the past
so you will need to reassure them in your messaging
that working with you, it's going to be different
and show them how it's going to be different.
Now, what kind of business am I in
and who really makes the decisions?
For example, if it's a larger company
who else do you need to convince
that a new website with you
is the right marketing investment.
Five, communicate your offer and pricing really well.
How is it better and different?
What are the real benefits
to your clients of working with you?
What transformation can you achieve
for your client's business?
Avoid simply just talking about the features
and use client success stories here
to add some more oomph.
Six, maximize content marketing
to build your know like and trust factor.
For example, go behind the scenes, show clients
what happens during website build,
you know that this can sometimes be a challenging
even stressful project for some of your clients.
So show how you take them
on a journey from discovery call to website hand over.
Answer your audience's questions in an accessible way.
And if you are looking for inspiration
check out what other services business offer
as their content marketing,
as long as it's a different sector
it will help your content stand out too.
Plus download my 33 days of content inspirations
for digital agency owners.
It's linked in the comments.
Seven, create lead magnets,
which really work for your dream clients
ranging from perhaps offering a free website audit
to webinars or digital marketing issues to SEO tips
and downloads with a checklist.
And yes, you will need to nurture those leads
for your agency with great email marketing.
Plus, it will be brilliant
if you can underpin all of your marketing efforts
if an on point SEO strategy to really get found by Google.
Eight, also drive traffic to your website
with some great social media,
optimize all of your profiles everywhere.
It's kind of expected
when you offer digital marketing services,
but make one of the channels to your home.
Really focus on that one channel and being great on it.
Taking advantage of all the latest features.
If you are looking for content ideas for your social,
download my 33 ideas
and be sure to watch this on video social media tips
especially for web designers.
Number nine, find a niche and become known for it.
And proactively look out for opportunities
to get in front of other people's audiences
who fit your niche.
Number 10, whether you are one person business
or have a team supporting you,
be visible in your marketing, be relatable,
know how you want to show up for your audience
with your personal brand.
People need to see you.
Learn how to build your personal brand as an agency owner
by watching this fantastic vlog shown on the screen.
11, have a marketing plan in place,
focus on one big marketing campaign or project at a time.
Set out goals, and who's going to be accountable.
Don't try to fix everything at once.
12, don't drown in marketing systems.
I know you like them, but figure out what works for you
and for your team and your audience, then automate.
If your team is helping you with your marketing
involve them in the planning in the ideas
and celebrate sticking to deadlines.
13, my final tip, marketing alone is not proactive sales.
Have systems in place to follow up with you leads,
work on your selling skills consistently.
Every time you get to a no,
see it as an opportunity to learn from it
and make your next sales proposal
or your next sales call even better.
I hope you liked this video.
Make my day by commenting on it and sharing it.
Be sure to check out the other videos
and the Wunderbar marketing efficiency plan
is shown on the screen
and get yourself that free download linked in the comments.
See you on the next video.
(speaking in foreign language)
(upbeat music)