The devil works hard but Hallmark works harder. This video is sponsored by squarespace. Hi
it's Divya G. what does the g stand for? The g stands for gnot
going gto gbe ga grinch. Giving u Christmas themed videos all December.
A lactose intolerant's nightmare, Hallmark's christmas films are a trademark and staple of
American culture. Hallmark really said you wanna see some REAL commercialisation? 41 brank spanking
new christmas movies for 2021. Hallmark specializes in socially conservative films
about disenfranchised single young hustling women living in the city and then you're
like "you know what? I want to move out". Into the suburbs, so they move out into a
quiet town neighborhood into a house that has a live laugh love doormat and then wha
bada bing bada boom! What's that it's a hunky groomed man! The story is really about love
and finding that. And just like how the plots are all pretty much the same thing
look at the movie posters. Key things that you need in every hallmark movie poster.
Firstly you need a Jessica and you need a Luke. You want an incredibly groomed man and woman
that look like their soul is trapped inside of a host body and they're held together by a
curse like Sisyphus that forces them to smile for all eternity.. To keep things interesting maybe
they're holding something "oh! you just called me mid-decoration!" "oh i was just decorating too".
Now the pose: Woman in front of man. Woman next to man.
Woman with back to man. Woman embracing man.
Woman sitting next to man. And just to spice things up woman with a guitar...
next to a man.
and to tie it all together we have wrinkling lights and a christmas tree and bonus points if
your movie has christmas in the title. Okay let's talk about color schemes. The red and blue (meant
green) are contrasting colors that means they're on opposite sides of the color wheel. Color theory
says that two colors that are contrasting are always gonna kind of stand out against each other.
It really pops. It kind of grabs your attention right? So Arielle Eckstut author of The Secret
Language of Color calls this combination " combination of the beauty of nature and the
crassness of commerce that come together to solidify the image of these two colors
in our collective mind". They're then explore where red and green for Christmas came from.
Red and green pretty christmassy you know justin bieber? Kiss me under the mistletoe.
The exact origins of this association is hard to trace back there's not really like a definitive
moment in history where they're like all right okay yeah red and green that's merry christmas.
Um but it can be traced as far back as the Celtics, to Christianity and Holly and you
might be surprised to know that this became a more ubiquitous symbol around the world
because of... coca-cola. Coca-cola are one of the big pioneers of like marketing strategy. Back in
the day in the 1930s coca-cola hired an artist to create an image of Santa Claus for one of their
marketing campaigns and the artist came up with this, which is very widely recognized today. Like
the coca-cola logo he's adorned in bright red, he's jolly, not a cell phone inside just living
in the moment. Talking about commercials and ads so thank you to the sponsor for today which is
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Red the color of passion, romance and curly wife's fingernails. Green is money,
good luck, fortune, white and gold: elegance and purity. So more often than not the women are
cosplaying as the fourth studio album by american singer songwriter taylor swift published in 2012.
But this isn't just like a christmas or Hallmark staple this actually has its roots in romantic
comedy. We have the adorning of the red dress. In literature and media red symbolizes seduction,
sexiness, passion and just visually against like a plain white backdrop your eyes are very much
drawn to that pop of color. You got the man and the woman that backside to each other
because that says "hey there's going to be a bit of tension in this movie" maybe it's like a
enemies to lovers and then some of these hallmark posters are tipping their fedora
saying m'ilady at romantic dramas. Big beefy floating heads in the sky. Color palettes tell
us what movies are about. The marketers and the designers said hey it works! If it ain't broke,
don't fix it. So we've seen this trend in other posters as well for example Netflix and it's not
just because they only have one graphic designer who are stretched and on the verge of burnout...
it's because designers know what drives audiences into the theater. And i think it's more than just
because it's like a trend um but i think it really does encompass christmas a little bit.
Nostaliga is a huge commercial driver - it's why Disney keeps remaking the same classics. It's why
Mariah gets her fat cheque every December. It's why we listen to songs from the 1950s.
Christmas is about homecoming and with Hallmark the posters are farmiliar,
they're comfortable, risk-free. It's a forumla that works. Like the lyrics of an ed sheeran song,
you mostly know what you're going to get. Neurologically your brain just loves repetition.
For certain types of movies we love being able to predict what happens next you're like
oh yeah i know it it's like a reward. No politics, no radical feminism just middle
class vibes and whimsical movies. It's why people love it and people love to hate it. These movies
offer hope that you know what it might just be all right in the end. Times are so uncertain and
in an ever-shifting political and social landscape nothing says consistency and reliability than an
overworked middle-class attractive woman falling in love. Hallmark for people who are afraid
of new things. Congratulations you made it through my crust if you did enjoy this in any aspect at
all I would appreciate a like subscribe reach my goal of like 100k i just i really want to tell
that silve plaque. So contrary to popular belief i'm actually not an american citizen so i've never
seen a Hallmark film but i'm so curious to see if any of you guys have ever seen it. Follow me on my
social twitter instagram and i'll come in for a hug i wore green today just to like be on theme
boop and there's the end there and they have and people always bashing on about
oh find your niche find the thing that you like to do and hallmark was like
okay! i have been busting out the christmas tunes and actually i used to hate christmas
ones when i was younger but it's actually good you know i was like oh all right the only the
only christmas song i don't like is the one that's like screams it's christmas and then no
honestly
i'm hungry i have so much work to do