hey what's up guys i've got an exciting
video to share with you today so i am
famously not a good designer but of
course i don't let that hold me back for
making print-on-demand sales and in this
video i'm going to share with you my
experience hiring a top of the line
design team to help me come up with a
print-on-demand design that i'm going to
market in the halloween niche so i went
ahead and i hired penji okay they are
one of if not the best when it comes to
hiring a team of designers and basically
depending on our needs they will send
the project to the right designer it's a
really interesting setup how they how
everything works over at penji so we'll
get to it in just a second but i had one
of their designers who specializes in
what i needed come up with a great
halloween design i'm going to share the
full process with you including the
outcome and i'll share with you the
products that i'm going to be selling
with the design on it in this video so
let's get right to it
so i know a few other high-end
print-on-demand sellers that have either
hired pengy or have considered hiring
pengy for help with their business to
help scale the business because well
it's really cool how they have this
structured when you hire penji
you get a it's kind of a subscription
model and depending on what tier you're
in you can have any number of projects
open at any time but they may not all
get worked on all at once so pengy
actually turns around their projects
very quickly uh the project that i'm
gonna show you in this video was turned
around in well under 24 hours probably
closer to like 12 to 14 hours okay
and depending on what tier you're in
they may have multiple people working on
multiple projects at a time but they
only hire like the top two percent of
designers so everybody that works for
penji is top of the line they're very
strict and stringent in their hiring
process all right
so here just so you know a little
background on the company um they're
trusted by many big brands and agencies
over 25 000 they've also got many
positive reviews on various review
platforms which is something that we
should always be looking into before
we trust people right uh how does it
work
so you can create unlimited design
projects uh it'll assign to the most
qualified designer based on what you're
trying to accomplish when you create a
project like one of the first questions
it asks you is essentially to categorize
your design request and don't worry i'll
show you in a second and then you get
your design back in one to two days uh
depending on how complex it is uh for
print on demand designs though in my
general experience probably going to be
24 hours if i had to guess
so here is the process and i can really
appreciate as a former web developer a
really nicely put together user
interface and png once you actually get
into the back end where you can make
your requests
they have a really nice ui all right
very simple by the way to the point
no more complicated than it needs to be
so you create new project
you give it a title
you then assign it to a category so in
this case for print on demand i put it
in the category of clothing and apparel
and it says you can expect your design
completed in less than 24 hours they
really pride themselves on turning these
high quality deliverables around in 24
hours or less and they did not
disappoint in this example
by the way you can kind of see my idea
for a niche there so
i'm thinking that we should do a human
and dog matching t-shirt for halloween
right why not like let's let's take one
sale and make it two sales and you know
market it in a way that we can kind of
corner that market i know we're not
going to corner the market it's not a
unique idea it's not like it hasn't been
done before but
let's think outside the box a little bit
instead of just making it a standard
typical
human t-shirt why don't we get the dog
involved as well so we're doing a human
and dog
matching outfit
so then i click next
all right after that they asked what
size we would like it delivered on so i
said 4 500 by 5400 what's interesting is
they already have all of the amazon
merch
best practice design sizes there for us
so i didn't have to input any of that
stuff
and then for description uh you can
essentially it's free form so you want
to be as descriptive or generic as
possible for the designer that's going
to be on the receiving end me having
been a web developer for how long did i
work i worked
almost eight years as a web developer
nine to five professionally
and yeah it sucks when you get
incomplete requirements because you know
what ends up happening is you have to do
the work twice so i'm sure the designer
on the receiving end of your project
will appreciate it if you're descriptive
uh so you can see how i decided to write
i did big bold text for a header and
then underneath i did the value that
corresponds to the header so the first
header i wrote was design theme then i
said halloween next header i said design
text
and then i said happy
howl like h-o-w-l like a dog would and
then under that o-ween okay so happy
halloween you know kind of bridging the
gap between human and pet because why
can't some humans walk their dogs on
halloween and have them in a nice little
matching uh outfit right
and then i put note text does not have
to appear on three rows please take
liberty
i'm not i mean it's up to you right when
when you are you know communicating with
back and forth with the designers it's
up to you to just determine like what
you want
in this case like i'm not trying to
pretend like i know best so while i
provided the text i wasn't trying to
force them to do it on three rows and
then underneath i wrote design intention
and i just explained what i just told
you guys is that the intention is it'll
be a halloween theme that you know the
human and the dog will wear for them to
match
and then you can uh include any
attachments so i went ahead and i found
something similar on google images and i
uploaded that just as a design reference
for the designer then i click next
and you get to the file deliverables so
one of the benefits one of the many
benefits of hiring a professional design
team is they can handle pretty much
whatever it is you need so you can get
your source file not just a flat png but
the source file
in whatever you need so psd um
illustrator file indesign pdf etc
and if you have an associated like brand
folder so maybe you own multiple brands
you can create a folder for each of the
brand that you own and you can have
essentially help organize these in your
png
admin dashboard within these folders so
it'll also associate this request with a
specific brand in this case like i don't
have a brand so i'm just saying it's a
generic print on demand design request
if i wanted to like if i was doing my um
i don't know like ryan
ryanhogue.com branding i can make a
folder for that then i could make a
folder for um you know if i had like a
specific niche etsy shop i could make a
folder for that then another folder for
a second niche etsy shop something like
that then i go ahead i click create
project and it hits me with one more
screen it just says hey confirm this
really quickly if everything looks good
you know the dimensions the timeline go
ahead and click yes continue
and then it will assign this project to
the appropriate designer on their team
and that's pretty much it then you can
just move on to the next thing so i
waited until the next day like i said it
took probably like 12 to 14 hours i
don't i didn't check first thing in the
morning but next time i logged in and
checked it was already done so here is
the design that they created for us
custom
per our needs it pretty much checks
every box it's got a nice like halloween
themed uh font they got the text we
asked for uh we know that like the
circle design style does really well
just generally speaking with regards to
print on demand designs based on you
know customer sales um you know the
color scheme associated with halloween
the background's really cool the
gradient looks great uh a dog in the
foreground who's trick-or-treating you
get what i'm saying they didn't just
half-ass this one they actually put some
thought into it so they have a dog
dressed as a ghost
trick-or-treating you know while this is
meant to be worn as a matching outfit
human and dog that go out together on
halloween i don't know i i liked it i
thought it was a good idea guys and they
even included kind of a design mock-up
here on a t-shirt and on a dog what do
we call it like a dog shirt i guess dog
outfit
dogs need clothes too right i guess they
don't need them but
so the the deliverables that were sent
to me upon delivery of this project so
we have a folder with the final artwork
we have the fonts so if i want to go in
and actually like change anything change
the text etc i can go ahead and download
these font files and install them on my
machine we have the preview of the
finished product and we have the source
files so what is not to love guys we got
everything we needed
uh then i go ahead and printify right
because they have pet tank tops is what
they call them so if you go into
printify and you look up the pet tank
top you will get exactly what i had in
mind right here all right i upload the
design so this is what it looks like in
prinify if you've never seen it before
go ahead and click new design then click
my device so the first thing you'll do
is you'll go to the catalog
find the pet tank top click that then go
ahead you'll be on the design screen go
ahead and under new design click my
device go ahead and upload the file so
boom we got it it looks great um you can
then select like different colors to
make available as well
all right and then from there you get to
publish the design so this is where you
can it's you don't have to publish you
can also go and like edit it again if
you want to uh in this screen but this
is essentially the publish screen so you
go ahead you go here you've got your
color variations your size variations
you've got the lifestyle mock up there
which is what i just showed you
all right and then boom you can publish
it to etsy and there's some additional
lifestyle mockups to go along with it
but i really like how this came out and
on etsy of course like you can pub you
could try to combine this into one
listing the only thing is you can't
streamline fulfillment of both orders
without you manually connecting right so
if i wanted to have this actually
force somebody that wants to purchase
this listing to purchase both a dog and
a human um shirt then yeah it would
require some jerry rigging on the back
end if anybody knows how to really do
that at scale um
let me know that would be amazing but i
still like don't know how to do it
without it being automated either way so
you've got the pet listing you've got
the human listing that we're creating
here so i went i selected the gildan
64000 in printify uploaded the design
same process you got the front the back
you publish it to etsy and what do you
know boom we've got the shirt now
published and you can go into the
description in etsy and you can actually
drop clickable hyperlinks so you can
hyperlink the human shirt to the dog
shirt and you're good to go guys
and when you're done
pop back over to pengy mark it as
complete from the dashboard
it's super simple frictionless if you
need revisions they handle the revisions
as well you can go back and forth with
the designer that is associated with
your project and i mean their whole goal
guys is to deliver high-end high-quality
work
with minimal effort required from you
because they know you're busy you've got
other things to do you're working on
growing and scaling a print-on-demand
business or really any other business i
mean they can handle all types of
requests in this video we really just
limited the scope to a print on demand
apparel related design although i do
have one other project i'm going to show
you very quickly as we wrap the video up
so you go in you mark it as complete you
rate your experience you provide a
little feedback and that's it you're
good to go and then you can open up a
new project too right there's again
there's no limit so if you work with
penji
use utilize it right like put another
request on their plate and get the most
bang for your buck you know these are
top tier designers
and you're not it's this is a little bit
different than if you were to go to
other places
where you can download pre-made designs
but you're downloading the same ones
everybody else's when you go to penji
it's yours you know what i mean you got
it it's yours you own the intellectual
property so definitely take advantage of
that fact and keep them working
all right and here's a quick bonus like
i said i did do a second project with
them
so i said hey penju you guys are
professionals when it comes to youtube
thumbnail design
i showed them my attempt at making a
thumbnail they came back and they made a
couple different versions and kind of
let me choose which one i wanted to use
for our little pengy collaboration and
yeah so that was something i just
thought was interesting i wanted to
share that as well if you're into
youtube if you want etsy shop branding
you know what i mean whatever you can
think of they've got it all if you need
a website design i'm sure they've got
somebody that can handle that um
whatever else you know i'm speaking to
you know the scope of my experience uh
with the businesses that i've been
affiliated with on the web but it's
always great to be able to lean on a
absolute top of the line graphic
designer for your needs and they've made
it about as easy as it could possibly be
so check out penji guys the link is at
the top of the description as i sign off
just wanted to remind you in addition to
penji's link being at the top of the
description i've got my weekly print on
demand giveaway it's completely free to
enter i've got my free print on demand
mini course my print on demand facebook
group and my print on demand full course
that shows you exactly how i run my
business so all those links are in the
description guys thank you for watching
please hit the like and subscribe button
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you for watching and i'll see you
tomorrow with a new video
you